Marty Halfon - Beverly Hills Realtor -Rodeo Realty

06/04/2026

Great opportunity to create a wonderful view estate!

05/31/2026

Real estate signs still work.

Despite the growth of online home searches, real estate signs still work because they provide direct exposure to buyers who are already exploring a neighborhood.

While technology has changed real estate marketing, proven strategies continue to help homes get noticed and sold.

05/11/2026

https://www.facebook.com/reel/1373206704620500

The New Beverly Hills Metro Station Is Open!

05/10/2026

05/09/2026

https://m.facebook.com/story.php?story_fbid=1481813680653749&id=100064753924344&mibextid=wwXIfr

05/09/2026

For generations, the Thrifty Drug Store on North Canon Drive was more than just a pharmacy — it was part of the rhythm of everyday life in Beverly Hills. Opened in the early 1970s, the store became a neighborhood institution long before it was converted to Rite Aid following Rite Aid’s acquisition of the iconic Southern California-based Thrifty chain in 1996. Even then, many longtime locals still simply called it “Thrifty.”

Like many classic neighborhood drug stores, it was more than a place to fill prescriptions. Residents stopped in for everyday essentials, ran into neighbors, and shared memories around the famous Thrifty Ice Cream counter that became a Southern California tradition in its own right.

Its recent closure marked the end of more than 50 years on Canon Drive — the kind of loss communities feel deeply, especially in a place like Beverly Hills where longtime local businesses become woven into the identity of the city itself.

Now, CVS is set to take over the longtime location, bringing renewed energy and an important community service back to one of Beverly Hills’ most familiar corners. The return of a neighborhood drug store to Canon Drive is a welcome addition for residents once again. And if longtime locals had one wish, it would probably be this: bring back the famous Thrifty Ice Cream counter too.

Marty Halfon
Local Realtor | Local Knowledge | Beverly Hills Resident Since 1962

04/30/2026

1309 Laurel Way in Beverly Hills P.O. offers a rare opportunity to build a custom estate on a premier 21,150 SF view lot. Enjoy sweeping southwest-facing views of the Westwood/Wilshire Corridor and Century City—an ideal setting for a standout architectural residence.

www.1309laurelway.com

04/26/2026

#90210

04/25/2026

1309 Laurel Way Beverly Hills 90210

This property has been sitting vacant for over 10 years. The home was torn down some 12 years ago. Today we went and did brush Clarence cleaned up a lot cleared out and opened up the view which was completely enclosed bye very large ficus trees.

This large 21,150 ft.² offers someone to develop a magnificent home ranging anywhere from 7 to 9000 ft.² surrounded by homes that have recently been built selling anywhere from $12million to $18 million to over $30 million.

Great for either Developer And or owner user.