11/07/2026
🚨 REALTORS® — IS ZILLOW WORKING FOR YOU OR AGAINST YOU? 🚨
🏡 You work hard to earn the listing. You build the relationship. You invest your time, money, and expertise. So why should someone else get the buyer lead?
Let’s talk about the Zillow business model.
❌ YOU GET THE LISTING. SOMEONE ELSE GETS THE LEAD.
When buyers view your listing on Zillow and click to request a tour or contact an agent, that inquiry may be routed to a Zillow-connected agent instead of YOU — the actual listing agent!
❌ YOUR LISTINGS HELP GENERATE LEADS FOR YOUR COMPETITION.
Your hard work, your marketing, and your seller’s property can help generate opportunities for agents who didn’t earn that listing.
❌ AGENTS PAY FOR ACCESS TO BUYERS.
Zillow’s lead-generation model creates a marketplace where agents may pay significant amounts to connect with buyers searching for properties — including properties listed by competing agents.
❌ THE CONSUMER MAY NOT REALIZE WHO THEY’RE CONTACTING.
A buyer interested in YOUR listing may believe they’re reaching the listing agent when they’re actually being connected with someone else.
💙 THERE’S A BETTER WAY TO DO BUSINESS!
At Coldwell Banker Realty, we’re focused on putting our agents and their listings FIRST!
âś… More opportunities for our listing agents to connect directly with buyers.
âś… Innovative listing exposure through our Redfin partnership.
âś… Coming Soon and Private Exclusive marketing strategies.
âś… Technology and marketing designed to help our agents build THEIR businesses.
âś… A non-competing branch manager who puts agents FIRST!
THE QUESTION EVERY REALTOR® SHOULD BE ASKING:
💥 Is your brokerage helping you build YOUR business, or are you helping build someone else’s?
📲 Thinking about making a change? Let’s talk!
Scott Gearhart
Branch Manager | Coldwell Banker Realty
Lakeland | Winter Haven | Lake Wales
đź“ž 813-784-5968
Your listings. Your relationships. Your business.
