08/31/2026
🏗️ This Week in Roofing History
📍 Philadelphia, Pennsylvania | July 1895
This letter comes from Merchant & Co., manufacturers, importers, and dealers in tin, terne plates, metals, sheathing paper, and roofing nails.
At first glance, it’s a routine acknowledgment of an order.
But read closely—and it tells a much bigger story.
Key takeaways from this 1895 correspondence:
• The customer specifically ordered “Merchant’s Old Method” roofing
• The supplier confirms delivery of all system components, not just panels
• A price increase warning is communicated in advance
• The manufacturer reassures quality and continuity
• The relationship is built on trust, consistency, and brand preference
This isn’t commodity selling.
It’s system loyalty.
Even in the 1890s:
• Contractors preferred proven methods
• Manufacturers branded installation approaches
• Complete assemblies were shipped together
• Price escalation was already a reality
• Communication mattered as much as material
The phrase “Old Method” is especially telling—it suggests that even then, roofing had new methods and proven methods, and contractors chose reliability over novelty when risk was involved.
More than a century later, the lesson holds:
Contractors don’t buy products.
They buy confidence.
History reminder:
The tools change.
The responsibility doesn’t.