Froese Law

Froese Law Froese Law is a branded boutique that is dedicated to protecting, enforcing and commercializing bran

Froese Law is a boutique law firm that protects, enforces and commercializes your branded products, services and talent

Shareholder agreements (“SHA”) address situations where ownership relationships change, including dispute resolution mec...
06/10/2026

Shareholder agreements (“SHA”) address situations where ownership relationships change, including dispute resolution mechanisms, shareholder exits, and buy-sell provisions.
While SHAs establish how a business operates on a day-to-day basis, they also serve another important function. They provide a framework for handling situations where shareholder relationships change over time. Businesses grow, ownership evolves, and circumstances can shift for individual shareholders.

Read our blog to learn how a SHA anticipates these developments and provides mechanisms for resolving disagreements and managing ownership transitions in an orderly way. https://www.froeselaw.com/post/shareholder-agreement-disputes-and-exits

Looking for legal advice? Book a 15 minute free consultation with Froese Law and ensure you're getting the accurate information you need: https://www.froeselaw.com/contact

A shareholder agreement (“SHA”) is one of the most important governance documents for a privately held company. While co...
06/03/2026

A shareholder agreement (“SHA”) is one of the most important governance documents for a privately held company. While corporate statutes establish default rules for how corporations operate, a SHA allows owners to tailor those rules to reflect how the business is actually managed and how ownership relationships may evolve over time. For founders, these agreements help clarify expectations among owners, establish decision-making processes, and provide a framework for growth

Read our blog to learn what is involved in building a SHA and why business owners should consider when developing one. https://www.froeselaw.com/post/shareholder-agreement-foundations

Looking for legal advice? Book a 15 minute free consultation with Froese Law and ensure you're getting the accurate information you need: https://www.froeselaw.com/contact

When you’ve poured your time, energy, and creativity into building your business, the last thing you want is someone els...
05/27/2026

When you’ve poured your time, energy, and creativity into building your business, the last thing you want is someone else swooping in and using your brand name, logo, or slogan. So why leave your brand exposed to risk? In a world where brand identity is everything, this isn’t just a what-if, it’s a very real possibility.

Read our blog to learn why hiring a trademark lawyer is one of the smartest investments you can make. https://www.froeselaw.com/post/why-you-need-a-trademark-lawyer-for-your-business

Looking for legal advice? Book a 15 minute free consultation with Froese Law and ensure you're getting the accurate information you need: https://www.froeselaw.com/contact

One of the great aspects of being a trademark lawyer is attending INTA. For those not in the know, INTA is a global trad...
05/26/2026

One of the great aspects of being a trademark lawyer is attending INTA. For those not in the know, INTA is a global trademarks lawyer conference where 10,000 trademark lawyers converge to meet, share ideas and strengthen relationships between international law firms. It is a key aspect of how I am able to help manage domestic clients as they expand their business internationally. Conversely, many of the law firms at INTA are also key clients of the firm, through which I help international clients enter into the Canadian market.

I’ve been attending INTA for the majority of my career. It is hectic: five days of pure business development activities. Meetings upon meetings. Receptions following receptions. This year, my strategy was different. I slowed down and took time to really connect with my clients at INTA. Because in the end, business relationships are not about 10 minute conversations and exchanging business cards. Business relationships, to me, are about longevity, connection and expertise. Yes, of course, I met new people at INTA. But we spent time together, shared stories about our personal life and actually connected on a human level, as well as professional level.

For the past few years, Froese Law has hosted an event at INTA. And to some extent it’s the opposite of what INTA is about: smaller, intimate and generates more genuine connection between the attendees. At this event, the attendees slowed down. No one scurried off for the next meeting. Conversation was organic and diverse and everyone left asking to be sure that we hosted a similar event at the next global conference.

Thank you to the hardworking team at INTA for hosting this key event. As lawyers, we are so fortunate that our career takes us around the world forging strong business and personal relationship across the globe.

We’re pleased to share that Froese Law is now officially recognized as an IP Service Provider with IPON. Throughout our ...
05/25/2026

We’re pleased to share that Froese Law is now officially recognized as an IP Service Provider with IPON.

Throughout our work, we’ve seen how effective IP strategy can drive expansion, attract investment, and create long-term value. From portfolio development to commercialization and enforcement, our approach has been shaped by practical experience and industry recognition.

This is a vision we strongly share with IPON and being part of its program allows our well-rounded team to better support SMEs with the insight and structure needed to make smarter, more strategic decisions around their intellectual property journey.

Through its growing network and support programs, IPON has already made meaningful strides funding IP strategy development, increased awareness, and connecting businesses with trusted advisors to integrate IP into their growth plans.

We look forward to collaborating with IPON and the SME community across Ontario, helping turn ideas into protected assets and, ultimately, into a competitive advantage.

If you’re building something valuable, it’s worth protecting and leveraging to its full potential.

Read our full blog on this new service here: https://www.froeselaw.com/post/froese-law-joins-intellectual-property-ontario-ipon-as-an-official-ip-service-provider

Ashlee Froese is a contributing author to the academic legal text book: Social Media and Internet LawFrom influencer mar...
05/22/2026

Ashlee Froese is a contributing author to the academic legal text book: Social Media and Internet Law

From influencer marketing to AI and privacy issues, the legal landscape surrounding social media and the Internet is changing and evolving more quickly than ever, and it is critical for legal professionals' knowledge to keep pace.

Social Media and Internet Law – Forms and Precedents, 3rd Edition covers a wide range of important, and sometimes controversial, domestic and international IP and IT issues that relate to social media and the Internet, to help practitioners get a handle on the topics and questions that most affect their clients.

Click the link to order a copy!

https://store.lexisnexis.com/en-ca/products/social-media-and-internet-law-forms-and-precedents-3rd-edition.html

Starting a new business is an exciting step for many entrepreneurs and small business owners. One of the most important ...
05/20/2026

Starting a new business is an exciting step for many entrepreneurs and small business owners. One of the most important early decisions is choosing the right business structure. While many people begin with a sole proprietorship, others choose to incorporate their small business to gain limited liability, potential tax advantages, and a more formal business entity structure.

Read our blog to learn the steps on how to start a corporation. https://www.froeselaw.com/post/how-to-start-a-corporation-legal-steps-explained

Looking for legal advice? Book a 15 minute free consultation with Froese Law and ensure you're getting the accurate information you need: https://www.froeselaw.com/contact

In April, Ashlee attended a dinner with the Design Industry Advisory Committee. It was great to network, reconnect and s...
05/19/2026

In April, Ashlee attended a dinner with the Design Industry Advisory Committee. It was great to network, reconnect and see familar faces. Years ago, Ashlee collaborated with Hilary Ashworth from the Registered Graphic Designers Association. It was a full circle moment breaking bread with her during dinner with this esteemed committee. We look forward to the next time we can all get together.

Deciding when to incorporate your small business is an important step for many Canadian entrepreneurs. In Ontario, many ...
05/13/2026

Deciding when to incorporate your small business is an important step for many Canadian entrepreneurs. In Ontario, many businesses begin as a sole proprietorship, but as revenue grows and risks increase, owners often consider forming an incorporated business. Incorporation can provide liability protection, potential tax advantages, and a more formal business structure that supports long-term growth.

Read our blog to learn why it's important to choose the perfect time to incorporate your business. https://www.froeselaw.com/post/when-should-you-incorporate-your-business

Looking for legal advice? Book a 15 minute free consultation with Froese Law and ensure you're getting the accurate information you need: https://www.froeselaw.com/contact

When a director is appointed or resigns from a corporation, the change must be formally reported to the corporate regist...
05/06/2026

When a director is appointed or resigns from a corporation, the change must be formally reported to the corporate registry. Under the Canada Business Corporations Act and the Business Corporations Act (Ontario), incorporated companies must file a Notice of Change of Directors within 15 days of the change. This vital requirement is also known as the "15-Day Rule." This rule mandates that changes in the board of directors must be reported to the appropriate authorities within 15 days after the change occurs.

Read our blog to learn why it's important to keep this information up to date. https://www.froeselaw.com/post/the-15-day-rule-why-you-can-t-delay-updating-your-corporate-directors
Looking for legal advice? Book a 15 minute free consultation with Froese Law and ensure you're getting the accurate information you need: https://www.froeselaw.com/contact

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Toronto, ON
M5V1V6

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Wednesday 9am - 5pm
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