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Realtymag is a real estate magazine packed with news, features, opinion, and analysis, Property Week keeps readers fully briefed on all the latest information from the industry, including major real estate and new development news.

08/17/2023

> "Hello readers! 😊 Here we are with yet another amazing interview session with
Harman Shahi, Ajan Kanaga & Aravinth Ratnasingam, co-founders at Listo.ca
[https://www.listo.ca/]. We really hope you'll enjoy this session as much as you
enjoyed the last one
[/exclusive-interview-with-rohin-aneja-friends-realty-point/]". 😊
Listo [https://www.listo.ca/] offers a revolutionary all-in-one real estate
platform that consolidates a diverse range of housing options. Whether you are
looking for resale homes, pre-construction opportunities, custom-built havens,
or assignments, Listo [https://www.listo.ca/] has it all.

For buyers looking for an easy and simplified option to search real estate
listings, Listo [https://www.listo.ca/] is a first-of-its-kind experience that
provides a single-holistic platform giving buyers in-depth searches on the
history of various properties, developers, launch dates, inventories, expert
insights and tools, guiding them towards making informed real estate decisions.

Listo [https://www.listo.ca/] also has a separate section dedicated to new
buyers where they can easily filter their housing search based on price range
and the number of bedrooms they desire. For investors and developers, Listo
[https://www.listo.ca/] grants access to the most comprehensive list of investor
and development properties in Canada. They can search, compare, and evaluate
different opportunities, equipped with the insights and tools.

For those dreaming of a property but struggling to afford it alone, Listo
[https://www.listo.ca/] has introduced a unique co-ownership feature, enabling
buyers to share costs and ownership with another buyer. It's an innovative
solution that makes dream ownership within reach.

--------------------------------------------------------------------------------

Now, let's dive into the amazing session between Listo's [https://www.listo.ca/]
co-founders Harman Shahi, Ajan Kanaga & Aravinth Ratnasingam & Techrangle
[https://www.techrangle.com/] Director, Riju Vashisht. 😊

> Riju: "Hi Listo team, welcome to our exclusive interview session. How are you
all doing?
> Listo: "Hi Riju, we are doing well. Thank you for having us."
> Riju: "You're welcome! Could you please tell us what inspired you to start Listo
[https://www.listo.ca/]? Is there a specific problem or gap in the market that
you aimed to address?"
> Listo: "Yes, our perspective on this has two sides to it. Firstly, we felt there
was a real need for a platform that brings together resale, pre-construction,
assignment, and custom homes all in one place. Imagine if you're looking to make
a move to a specific neighborhood in Markham
[https://www.listo.ca/york/markham/homes-for-sale?] – you should be able to see
the full spectrum of available properties right there. Why should someone have
to visit multiple websites to gather this information? It just seemed like a
hassle we could simplify.
> And secondly, our aim is to inject more accuracy and reliability into the real
estate scene. We have come across numerous buyers, especially from the Gen Z
cohort, who are feeling disheartened by the mixed information they receive about
pre-construction projects
[https://www.listo.ca/pre-construction-projects-by-area] – details like
inventory and dates are all over the place. We're really keen on collaborating
with developers, particularly those from smaller to medium-sized builders, to
establish ourselves as the go-to source for solid real estate data. Our goal is
to be that trustworthy partner everyone can turn to."
> Riju: "How does Listo differentiate itself from other real estate apps currently
available in the market?"
> Listo: "There are many fantastic real estate apps out there, and we’ve taken all
the best features and narrowed them down to what users really need and love.
> Investors & Renovators - We've got these super-smart algorithms that do all the
heavy lifting for you. For instance, if you're on the lookout for properties
that tick all the boxes for investors
[https://www.listo.ca/home-and-condos-for-investment/] – our algorithms swoop in
and find you perfect matches, complete with rental rate of return data.
> First Time Buyers - Listo keeps a watchful eye on prices, we sense the market
temperature, and we even give you hints about new areas that could be your
perfect match if you're a first-time buyer
[https://www.listo.ca/real-estate-for-new-buyers/].
> New Way To Search - We have flipped the script on how you search. You can search
"Where can I find a 4-bedroom gem for under $900K
[https://www.listo.ca/real-estate-for-new-buyers/where-can-i-buy?price_range=900K&br_range=4]
?" or "What's the scoop on $800K listings in Brampton?
[https://www.listo.ca/real-estate-for-new-buyers/what-can-i-buy?price_range=800K&municipality=brampton]
" It's like discovering hidden gems that totally fit your needs and your budget.
> Co-Ownership - We know it's tough to find the right investors among your
friends. As you are browsing Listo [https://www.listo.ca/], you can click a
button to show some interest, and we bring like-minded folks together to create
something bigger and better.
> Nearby Listings - Imagine you are cruising down the street and you spot a house
that piques your interest. Tap the nearby button on Listo, and voilà – you get
what the house is listed for, or what it was sold for. No need to call the
realtor!
> Ultimately, we want to make Listo [https://www.listo.ca/] as your trusty
sidekick to simplify real estate, create co-ownership connections, and give you
answers without the hassle."
> Riju: "Could you explain the key features and functionalities of Listo
[https://www.listo.ca/] that make it stand out?"
> Listo: "Sure. As our mission [https://www.listo.ca/faqs] states, you don't have
to stick to just one type of property. Resale, pre-construction, custom homes –
Listo puts them all together for you, ready for you to compare and chat about
with ease.
> Listo is all about keeping things super easy and convenient. You can add
properties and communities to your watch list – it's like creating your very own
personal radar for listing status and price changes."
> Riju: "How does Listo [https://www.listo.ca/] leverage technology to enhance the
user experience and simplify the home buying/selling process?"
> Listo: "Our tech playground is AWS – the perfect spot for future growth.
Utilizing Google services, Hoodq, ChatGPT, and Ghost blogging system keeps us
agile and adaptable."
> Riju: "What strategies has Listo [https://www.listo.ca/] implemented to ensure
accurate and up-to-date property information is available to users?"
> Listo: "When it comes to resale properties, we have teamed up with the Toronto
Regional Real Estate Board (TRREB), which allows us to gather resale and sold
listings every single hour. This means you're always getting the most up-to-date
information.
> For the exclusive assignments and unique custom homes, our admin team does their
due diligence, checking all the paperwork before a property even makes it onto
Listo [https://www.listo.ca/]. They're on top of things with weekly follow-ups
to ensure the listing's status is always on point."
> Riju: "Could you tell us more about the "sold history" feature of Listo
[https://www.listo.ca/]? How does it benefit users and contribute to their
decision-making process?"
> Listo: "One of the most popular features on Listo [https://www.listo.ca/] is the
historical data analysis; getting a peek into the past to understand pricing
trends and property movements.
> Let's say a house has been sold within a week for the last two rounds – that's a
hint of a desirable area, prompting potential buyers to act swiftly.
> And that's not all – Listo [https://www.listo.ca/] also helps decode leasing
patterns too. If you notice that a unit has been leased in a matter of days over
the past few rounds, that's a telltale sign of a sought-after building. It's a
clear signal to buyers that units in this building don't hang around for long,
nudging them to make their move promptly."
> Riju: "Pre-construction [https://www.listo.ca/pre-construction-projects-by-area]
upcoming projects are of great interest to many homebuyers. How does Listo
[https://www.listo.ca/] provide information on such projects and assist users in
staying updated?"
> Listo: "When we circle back to our mission, it's all about boosting transparency
in the real estate realm, with a special focus on the pre-construction. Our aim
is simple: we're striving to populate Listo [https://www.listo.ca/] with data
straight from the source – the builder themselves.
> We believe in delivering accurate and reliable data to our users, even if it
means focusing on a more select dataset. It's about building trust, empowering
users, and ensuring that every interaction on Listo [https://www.listo.ca/] is
grounded in authenticity."
> Riju: "Can you elaborate on the other cool features that Listo
[https://www.listo.ca/] offers to homebuyers, sellers, and realtors?"
> Listo: "Yes, Listo [https://www.listo.ca/] has some amazing features such as,
> Co-Ownership - A whole new way to dive into real estate. Users can show interest
in percentage of a property. Imagine partnering up with others like-minded
people, pooling your resources for something bigger and better.
> Price Decreases - Then there's the price change alerts. When it comes to staying
on top of prices, Listo [https://www.listo.ca/] is like your personal alert
system. Get notified about increases and decreases, so you're always in the
know.
> What’s Trending - Peek into which properties are stealing the spotlight –
whether they are the most viewed, bookmarked, or shared. It's like tapping into
the real estate heartbeat.
> Custom Homes – We were involved in a custom home development in Kingsway south
area, a charming niche area. People always strolled by, curious about the house,
but we had no place to send them for information. That moment, we thought there
is a need for a platform to showcase custom homes pre-market."
> Popular Buildings - Now, if you've got a thing for a particular building in the
GTA, we have got you covered. Just add it to your favorites, and you get
everything on that building – you're tuned in, hassle-free.
> Riju: "How does Listo [https://www.listo.ca/] cater to the needs of real estate
professionals and assist them in their daily operations?"
> Listo: "Listo [https://www.listo.ca/] has several features that can help sellers
and buyers alike in seeing the market trends of areas. Our stats page
[https://www.listo.ca/real-estate-stats] can break down the sales in an area,
the average price, selling speed of buildings, what kinds of buildings are being
sold, and more.
> This can help professionals with observing trends and investment decisions."
> Riju: "In terms of user experience, what steps has Listo [https://www.listo.ca/]
taken to ensure a seamless and intuitive interface for its users?"
> Listo: "Looking at the strengths and weaknesses of existing website
layouts/interfaces, we have taken steps to make Listo [https://www.listo.ca/] a
better platform not only for desktop users, but intended for mobile usage as
well.
> The biggest challenges were to integrate a higher level of options and detail
with our search functions without making the extra amount of information too
visually dense."
> Riju: "Are there any plans to expand Listo [https://www.listo.ca/]'s services
beyond its current offerings? If yes, could you provide some insights into what
we can expect in the future?"
> Listo: "We're planning to team up with additional real estate boards to expand
our pool of resale data.
> Partnership with builders - With Listo [https://www.listo.ca/], we're rolling
out a special access feature exclusively for builders. They can take the reins
and update their own project details and inventory. After all, not every builder
has the time or inclination to manage their own website – they're experts in
building, and that's where Listo [https://www.listo.ca/] comes in."
> Riju: "What kind of data analytics and insights does Listo
[https://www.listo.ca/] provide to its users to help them make informed
decisions?"
> Listo: "We're deeply immersed in real estate data analytics and insights.
Despite having access to 20+ years of real estate information, our priority is
trends – the recent 30, 60, and 90-day snapshots, along with future projections.
> Here's the kicker: our analysis is no mere numbers game. We're diving into key
metrics, like new listings versus sold properties and the balance between price
increases and decreases. This forms the basis for understanding market trends
and whether it leans towards buyers or sellers."
> Riju: "How has Listo [https://www.listo.ca/] utilized user feedback to improve
its platform and enhance the overall experience?"
> Listo: "We've had cycles of users and testers to give feedback on the website,
and have iterated on the website for the past year to ensure that the
functionality and design are of higher standards."
> Riju: "Are there any partnerships or collaborations that Listo
[https://www.listo.ca/] has established with real estate agencies or industry
players to further enhance its services?"
> Listo: "Listo [https://www.listo.ca/] boasts strategic partnerships with GTA
developers, affording us privileged pre-construction access upon project
release. This advantage empowers us to offer clients unparalleled real estate
opportunities and services in the highly competitive market."
> Riju: "What is the vision and long-term goal for Listo [https://www.listo.ca/]?
How do you see it evolving in the coming years?"
> Listo: "Our foremost objective at Listo [http://listo.ca/] is to serve the GTA
real estate market with utmost precision and efficiency. By providing up-to-date
and accurate data, we equip our clients with the knowledge they need to make
informed decisions.
> Our commitment to simplifying the real estate buying process ensures that
clients navigate the intricacies with ease, streamlining their experience and
transforming their property aspirations into reality."
> Riju: "Lastly, how can interested individuals, homebuyers, sellers, and realtors
get started with Listo [https://www.listo.ca/]? Are there any subscription plans
or pricing models they should be aware of?"
> Listo: "Listo [https://www.listo.ca/] does not have any pricing model. All the
information we provide is open to both the public and realtors alike.
> The only thing we ask is that users create a free Listo [https://www.listo.ca/]
account in order to access the sold data."
> Riju: "That's really phenomenal! We really appreciate you for sharing about how
Listo [https://www.listo.ca/] simplifies housing journey and empowers buyers
with expert insights and tools, guiding them towards making informed real estate
decisions. Take care team! It was nice talking to you."
We really hope that you loved our exclusive interview session with team Listo
[https://www.listo.ca/].

Disclaimer:- If you have any concerns and query or you find any information
which is incorrect please email us at [email protected]

"Hello readers! 😊 Here we are with yet another amazing interview session with Harman Shahi, Ajan Kanaga & Aravinth Ratnasingam, co-founders at Listo.ca. We really hope you'll enjoy this session as much as you enjoyed the last one". 😊Listo offers a revolutionary all-in-one real estate platf...

05/30/2023

> We are so excited to bring you another exclusive interview with Rohin Aneja
[https://buycondosandhomes.ca/About], Broker of Record at FRIENDS Realty Point
Brokerage [https://buycondosandhomes.ca/]! Get ready to be inspired by this
incredible real estate professional. 😊
FRIENDS Realty Point Brokerage [https://buycondosandhomes.ca/], located in GTA,
Ontario and founded by Rohin Aneja [https://buycondosandhomes.ca/About], is an
exceptional boutique brokerage specializing in Preconstruction and Resale across
GTA.

Rohin believes in building a relationship of trust with his clients over
transactions. Over the past few years, FRIENDS Realty Point Brokerage has so far
succeeded in providing great value to its clients. Let's take a look at some of
the reviews from their clients:

> Rohin treats his clients like a family member. He is very knowledgeable and has
his own way of doing the things which makes him different from other agents in
the market. He always shows the pros and cons of the property, best pricing
possibilities and on top of that, he always stays in touch when required. His
guidance has always been reliable.
> We are extremely glad that we dealt with Rohin for our home buying process. As a
first-time home buyer, we had our fair share of anxieties and Rohin made sure
everything was taken care of to our satisfaction. Be it last minute
appointments, making sure we submit the right amount for bids, responding to our
queries as soon as possible - he was always there for us every single moment
with all his positivity, warmth and emphatic attitude. He is not at all an
unnecessarily pushy advisor and we would strongly recommend him.

--------------------------------------------------------------------------------

Now, let's read about the spectacular realtor, whose prime focus is to guide his
clients to make informed decisions and mitigate risks, Rohin Aneja
[https://buycondosandhomes.ca/About] interview session with Techrangle
[https://www.techrangle.com/] Director, Riju Vashisht. 😊

> Riju: "Hi Rohin, welcome to our Exclusive Interview session for successful
realtors? How are you?"
> Rohin: "Hello Riju! I'm doing great. Thank you for having me."
> Riju: "Great! We have heard that you are a successful preconstruction realtor.
What distinguishes you in the preconstruction real estate industry?"
> Rohin: "Well, achieving success was not an overnight journey for me. There was a
time when I was in a challenging phase of my life where I doubted my skills, and
that’s the point which changed my entire life. I didn't give up, instead I
believed in myself, got the emotional support from my friends and family, tried
to sell as many units as possible even for the older preconstruction projects,
and ultimately won builders’ trust and that’s how builders started giving me new
projects for promoting & selling.
> The fact that distinguishes me from other realtors in the real estate industry
is that I don’t sell for the sake of selling, I believe in building a
relationship of trust with my clients over transactions. I work as per the
budget and preferences of my clients so they can comfortably fulfill the dream
of having a place to call their own home. Along with that, I go out of the way
to get extra incentives for my clients."
> Riju: "Could you please tell us that if someone approaches you, how do you help?
What are your initial steps?"
> Rohin: "I provide professional consultation to my clients but in a very
comfortable & friendly way, then I act as a matchmaker and match the properties
with my client’s requirements. That’s how I choose the best investment
opportunity as per my clients’ preferences.
> Real estate is not just about selling properties. I’m not a pushy realtor who
pressurizes people to invest in real estate without guiding them. I believe that
if someone is looking to invest, they should have proper knowledge of
everything. And that’s where I come in play. I take the time to educate my
clients before they jump into real estate investing. They get to learn about
different investment strategies, market trends, financing options, and property
analysis. My background is MBA and I am a number guy, I show them the numbers,
if I don’t see value in a project then we work with another projects. Building a
strong foundation of knowledge helps them make informed decisions and mitigate
risks."
> Riju: "What's the post-pandemic impact on the real estate industry, what
activities do you perform, and how the pandemic has changed your daily
schedule?"
> Rohin: "The one thing that pandemic has taught us is that branding & marketing
have a great influence in the real estate industry. They differentiate you, help
in building trust and targeting specific audiences. Effective marketing
strategies helps you nurture relationships, and generate referrals. Investing in
branding and marketing ensures long-term business growth and success in the
competitive real estate industry but requires adaptation to the market changes.
> At FRIENDS Realty Point Brokerage, we foster a culture of continuous learning
and improvement through organizing team events where I provide knowledge &
training to motivate my team which has resulted in a significant positive impact
on their performance, client satisfaction, and the long-term success of the
FRIENDS Realty Point Brokerage team. The team events are followed by lunch
parties which we missed the most during the pandemic. We are also planning to do
a client appreciation event soon."
> Riju: "How do you differentiate yourself from others? What exceptional services
do you provide to your clients?"
> Rohin: "As they say, winners don’t do different things but do things
differently. At FRIENDS Realty Point Brokerage, our clients are our FRIENDS. We
prioritize building relationships with our clients as we believe that when there
is a strong sense of friendship, problem-solving becomes easier, and our clients
feel more at ease with our services.
> By adopting this approach, clients experience a sense of freedom from pressure.
As we establish trust and provide them with a comfortable environment, there is
no turning back. Over the past few years, we have successfully completed
multiple deals and transactions. Additionally, we offer portfolio analysis
services to our clients, aiming to optimize their real estate portfolios and
enhance the value of each transaction."
> Riju: "What's your selling point? Can you share a brief description of your
services?"
> Rohin: "FRIENDS Realty Point Brokerage is your all-inclusive destination for a
wide range of real estate services. Whether you are interested in buying,
selling or investing in resale, commercial, or preconstruction properties, we
deal in everything. If you need assistance with securing a mortgage,
construction-related matters, or seeking legal guidance, our team is always here
to assist you."
> Riju: "How someone can start working with you when someone is looking to buy
their dream home or looking to invest in preconstruction properties?"
> Rohin: "We offer a no-obligation buying process that begins with a personalized
consultation. During this consultation, we encourage our clients to express
their preferences regarding the type of property they are seeking for
investment. Through a prequalifying set of questions, we aim to gain a better
understanding of their requirements. In just 30 minutes, we can provide a clear
picture of what would be suitable for them, enabling them to access their dream
home that aligns with their specific needs and preferences."
> Riju: "What are the challenges you face as a realtor?"
> Rohin: "As a realtor, we often encounter the challenge of clients expecting us
to provide absolutely certain advice on whether investing in real estate is the
right choice. While we possess extensive knowledge and professionalism, there
are instances where we must take the necessary time to understand every aspect
of a client's preferences before guiding them for their real estate investments.
Rome was not built in one day, just like that, everything takes time. It is
crucial to recognize that even institutions as renowned as Lehman Brothers could
not foresee the great recession.
> We have a list of tasks and a process to follow for each client. Let’s say you
want to list a property, we have a structured process in place for that. Let me
explain it briefly, first, we prepare a comprehensive listing presentation by
conducting a comparative analysis of similar homes in the neighborhood. We
assess if any necessary repairs are required to enhance the property's appeal.
Our stager then arrives to stage the property, making it more visually
attractive so that buyers can imagine themselves living there. To generate
interest, we market the property on various social media platforms, engage in
door knocking, and distribute flyers. Open houses are conducted to showcase the
property to potential buyers. Ultimately, our goal is to successfully sell the
property, ensuring a smooth and efficient transaction."
> Riju: "How do you guide new agents in preconstruction real estate? Can you
provide some useful tips for agents to be successful?"
> Rohin: "It is highly important for new agents to approach the real estate
profession with a disciplined mindset and a patient attitude. Their routine
should involve spending time in door knocking, and sticking to a well-organized
schedule for their tasks. While becoming a realtor may be relatively easy, what
often gets overlooked is the path to becoming a successful realtor. To achieve
success, you must maintain a hunger for growth and possess a genuine passion for
closing deals. I still sit in the office 7 days a week and I still don’t call
myself successful. But along with all the hard work, don’t forget to rest and
motivate yourself. Remember, the only competition you have is yourself. At
FRIENDS Realty Point Brokerage, I am committed to being available for my real
estate agents, providing assistance with any deals they require help with. The
secret to our growth lies in our business model, which emphasizes teamwork,
creating a supportive and enjoyable work environment. With my expertise and
knowledge, I have helped agents doing their deals in their very first week. We
offer exclusive leads as part of our package to further support our agents'
success."
> Riju: "Will the recent pause on interest rate hikes make home buying affordable
for buyers? How about inflation?"
> Rohin: "Although the Bank of Canada has paused the interest rate hikes to curb
inflation in the economy, however, the growing stream of immigrants has
increased the demand for housing, making it nearly impossible to build enough
houses each year. There is a serious shortage of inventory, leading to a
potential increase in rental prices. Consequently, it is advisable for people to
start saving money right now to secure their own homes, ensuring financial
freedom."
> Riju: "Any knowledgeable words for fellow realtors and upcoming salespeople?"
> Rohin: "While real estate might seem like a very attractive profession where
realtors drive luxury cars and wear expensive watches, it is important to
recognize that it is a very demanding profession. If you really aspire to be a
successful realtor, then your mindset should extend beyond solely making money.
You should be passionate enough to help people buy their dream homes and sell
their current homes. By adopting a helpful and supportive attitude, your
business will automatically grow."
We really hope that you loved our exclusive interview session with Rohin Aneja.

Disclaimer:- If you have any concerns and query or you find any information
which is incorrect please email us at [email protected]

We are so excited to bring you another exclusive interview with Rohin Aneja, Broker of Record at FRIENDS Realty Point Brokerage! Get ready to be inspired by this incredible real estate professional. 😊FRIENDS Realty Point Brokerage, located in GTA, Ontario and founded by Rohin Aneja, is an excepti...

05/19/2023

> We are so excited to bring you another exclusive interview with Rohin Aneja
[https://buycondosandhomes.ca/About], Broker of Record at FRIENDS Realty Point
Brokerage [https://buycondosandhomes.ca/]! Get ready to be inspired by this
incredible real estate professional. 😊
FRIENDS Realty Point Brokerage [https://buycondosandhomes.ca/], located in GTA,
Ontario and founded by Rohin Aneja [https://buycondosandhomes.ca/About], is an
exceptional boutique brokerage specializing in Preconstruction and Resale across
GTA.

Rohin believes in building a relationship of trust with his clients over
transactions. Over the past few years, FRIENDS Realty Point Brokerage has so far
succeeded in providing great value to its clients. Let's take a look at some of
the reviews from their clients:

> Rohin treats his clients like a family member. He is very knowledgeable and has
his own way of doing the things which makes him different from other agents in
the market. He always shows the pros and cons of the property, best pricing
possibilities and on top of that, he always stays in touch when required. His
guidance has always been reliable.
> We are extremely glad that we dealt with Rohin for our home buying process. As a
first-time home buyer, we had our fair share of anxieties and Rohin made sure
everything was taken care of to our satisfaction. Be it last minute
appointments, making sure we submit the right amount for bids, responding to our
queries as soon as possible - he was always there for us every single moment
with all his positivity, warmth and emphatic attitude. He is not at all an
unnecessarily pushy advisor and we would strongly recommend him.

--------------------------------------------------------------------------------

Now, let's read about the spectacular realtor, whose prime focus is to guide his
clients to make informed decisions and mitigate risks, Rohin Aneja
[https://buycondosandhomes.ca/About] interview session with Techrangle
[https://www.techrangle.com/] Director, Riju Vashisht. 😊

> Riju: "Hi Rohin, welcome to our Exclusive Interview session for successful
realtors?How are you?"
> Rohin: "Hello Riju! I'm doing great. Thank you for having me."
> Riju: "Great! We have heard that you are a successful preconstruction realtor.
What distinguishes you in the preconstruction real estate industry?"
> Rohin: "Well, achieving success was not an overnight journey for me. There was a
time when I was in a challenging phase of my life where I doubted my skills, and
that’s the point which changed my entire life. I didn't give up, instead I
believed in myself, got the emotional support from my friends and family, tried
to sell as many units as possible even for the older preconstruction projects,
and ultimately won builders’ trust and that’s how builders started giving me new
projects for promoting & selling.
> The fact that distinguishes me from other realtors in the real estate industry
is that I don’t sell for the sake of selling, I believe in building a
relationship of trust with my clients over transactions. I work as per the
budget and preferences of my clients so they can comfortably fulfill the dream
of having a place to call their own home. Along with that, I go out of the way
to get extra incentives for my clients."
> Riju: "Could you please tell us that if someone approaches you, how do you help?
What are your initial steps?"
> Rohin: "I provide professional consultation to my clients but in a very
comfortable & friendly way, then I act as a matchmaker and match the properties
with my client’s requirements. That’s how I choose the best investment
opportunity as per my clients’ preferences.
> Real estate is not just about selling properties. I’m not a pushy realtor who
pressurizes people to invest in real estate without guiding them. I believe that
if someone is looking to invest, they should have proper knowledge of
everything. And that’s where I come in play. I take the time to educate my
clients before they jump into real estate investing. They get to learn about
different investment strategies, market trends, financing options, and property
analysis. My background is MBA and I am a number guy, I show them the numbers,
if I don’t see value in a project then we work with another projects. Building a
strong foundation of knowledge helps them make informed decisions and mitigate
risks."
> Riju: "What's the post-pandemic impact on the real estate industry, what
activities do you perform, and how the pandemic has changed your daily
schedule?"
> Rohin: "The one thing that pandemic has taught us is that branding & marketing
have a great influence in the real estate industry. They differentiate you, help
in building trust and targeting specific audiences. Effective marketing
strategies helps you nurture relationships, and generate referrals. Investing in
branding and marketing ensures long-term business growth and success in the
competitive real estate industry but requires adaptation to the market changes.
> At FRIENDS Realty Point Brokerage, we foster a culture of continuous learning
and improvement through organizing team events where I provide knowledge &
training to motivate my team which has resulted in a significant positive impact
on their performance, client satisfaction, and the long-term success of the
FRIENDS Realty Point Brokerage team. The team events are followed by lunch
parties which we missed the most during the pandemic. We are also planning to do
a client appreciation event soon."
> Riju: "How do you differentiate yourself from others? What exceptional services
do you provide to your clients?"
> Rohin: "As they say, winners don’t do different things but do things
differently. At FRIENDS Realty Point Brokerage, our clients are our FRIENDS. We
prioritize building relationships with our clients as we believe that when there
is a strong sense of friendship, problem-solving becomes easier, and our clients
feel more at ease with our services.
> By adopting this approach, clients experience a sense of freedom from pressure.
As we establish trust and provide them with a comfortable environment, there is
no turning back. Over the past few years, we have successfully completed
multiple deals and transactions. Additionally, we offer portfolio analysis
services to our clients, aiming to optimize their real estate portfolios and
enhance the value of each transaction."
> Riju: "What's your selling point? Can you share a brief description of your
services?"
> Rohin: "FRIENDS Realty Point Brokerage is your all-inclusive destination for a
wide range of real estate services. Whether you are interested in buying,
selling or investing in resale, commercial, or preconstruction properties, we
deal in everything. If you need assistance with securing a mortgage,
construction-related matters, or seeking legal guidance, our team is always here
to assist you."
> Riju: "How someone can start working with you when someone is looking to buy
their dream home or looking to invest in preconstruction properties?"
> Rohin: "We offer a no-obligation buying process that begins with a personalized
consultation. During this consultation, we encourage our clients to express
their preferences regarding the type of property they are seeking for
investment. Through a prequalifying set of questions, we aim to gain a better
understanding of their requirements. In just 30 minutes, we can provide a clear
picture of what would be suitable for them, enabling them to access their dream
home that aligns with their specific needs and preferences."
> Riju: "What are the challenges you face as a realtor?"
> Rohin: "As a realtor, we often encounter the challenge of clients expecting us
to provide absolutely certain advice on whether investing in real estate is the
right choice. While we possess extensive knowledge and professionalism, there
are instances where we must take the necessary time to understand every aspect
of a client's preferences before guiding them for their real estate investments.
Rome was not built in one day, just like that, everything takes time. It is
crucial to recognize that even institutions as renowned as Lehman Brothers could
not foresee the great recession.
> We have a list of tasks and a process to follow for each client. Let’s say you
want to list a property, we have a structured process in place for that. Let me
explain it briefly, first, we prepare a comprehensive listing presentation by
conducting a comparative analysis of similar homes in the neighborhood. We
assess if any necessary repairs are required to enhance the property's appeal.
Our stager then arrives to stage the property, making it more visually
attractive so that buyers can imagine themselves living there. To generate
interest, we market the property on various social media platforms, engage in
door knocking, and distribute flyers. Open houses are conducted to showcase the
property to potential buyers. Ultimately, our goal is to successfully sell the
property, ensuring a smooth and efficient transaction."
> Riju: "How do you guide new agents in preconstruction real estate? Can you
provide some useful tips for agents to be successful?"
> Rohin: "It is highly important for new agents to approach the real estate
profession with a disciplined mindset and a patient attitude. Their routine
should involve spending time in door knocking, and sticking to a well-organized
schedule for their tasks. While becoming a realtor may be relatively easy, what
often gets overlooked is the path to becoming a successful realtor. To achieve
success, you must maintain a hunger for growth and possess a genuine passion for
closing deals. I still sit in the office 7 days a week and I still don’t call
myself successful. But along with all the hard work, don’t forget to rest and
motivate yourself. Remember, the only competition you have is yourself. At
FRIENDS Realty Point Brokerage, I am committed to being available for my real
estate agents, providing assistance with any deals they require help with. The
secret to our growth lies in our business model, which emphasizes teamwork,
creating a supportive and enjoyable work environment. With my expertise and
knowledge, I have helped agents doing their deals in their very first week. We
offer exclusive leads as part of our package to further support our agents'
success."
> Riju: "Will the recent pause on interest rate hikes make home buying affordable
for buyers? How about inflation?"
> Rohin: "Although the Bank of Canada has paused the interest rate hikes to curb
inflation in the economy, however, the growing stream of immigrants has
increased the demand for housing, making it nearly impossible to build enough
houses each year. There is a serious shortage of inventory, leading to a
potential increase in rental prices. Consequently, it is advisable for people to
start saving money right now to secure their own homes, ensuring financial
freedom."
> Riju: "Any knowledgeable words for fellow realtors and upcoming salespeople?"
> Rohin: "While real estate might seem like a very attractive profession where
realtors drive luxury cars and wear expensive watches, it is important to
recognize that it is a very demanding profession. If you really aspire to be a
successful realtor, then your mindset should extend beyond solely making money.
You should be passionate enough to help people buy their dream homes and sell
their current homes. By adopting a helpful and supportive attitude, your
business will automatically grow."
We really hope that you loved our exclusive interview session with Rohin Aneja.

Disclaimer:- If you have any concerns and query or you find any information
which is incorrect please email us at [email protected]

We are so excited to bring you another exclusive interview with Rohin Aneja, Broker of Record at FRIENDS Realty Point Brokerage! Get ready to be inspired by this incredible real estate professional. 😊FRIENDS Realty Point Brokerage, located in GTA, Ontario and founded by Rohin Aneja, is an excepti...

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