05/05/2026
Registered your trade mark? Amazing. But it's not a set-and-forget situation.
In Australia, trade marks are registered for 10 years — and then they must be renewed. Miss the window, and you could lose the protection you worked hard to secure.
On top of that, your trade mark needs to be actively used. An unused trade mark can be challenged and removed by a third party.
Brand protection is ongoing — not a one-time box to tick. That's why we help clients manage their entire trade mark portfolio, not just the first application.
💬 When did you last check on your trade mark?