23/06/2026
Registering a trade mark is an important first step. Protecting it is an ongoing responsibility.
Trade mark watching services is the process of monitoring new trade mark applications to identify any that are confusingly similar to your own. Without it, a competitor could file a mark that encroaches on your brand, and if you do not oppose it in time, that window closes.
In South Africa, once a trade mark is accepted and published in the Patent Journal, any interested parties have 3 months from date of publication to oppose registration. Missing that window can have long-term consequences for your brand.
If your trade mark is registered, speak to our IP team about what comes next.