Advertising Regulatory Board

27/08/2026

ARB in the news : "Sunlight Platinum"

For the original complete decision, read this on our website👉 https://web.miniextensions.com/api/public-attachments/f05wapmGftLpu4L5edTk/rec2HERnO2CcOhQnP

The Advertising Regulatory Board (ARB) has granted Unilever South Africa a further three-month extension to amend the packaging of its Sunlight dishwashing liquid products after ruling that the “100% plant-based actives” claim on the front of the packaging was misleading.

12/08/2026

A snapshot of July 2026 📸 ... please read up on our 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 of last month.

You can also view and download it on our website here 📝 https://www.arb.org.za/News-and-events/Latest_News/

If you want this newsletter and other industry related news delivered to your inbox, please subscribe to our newsletter here 📬 https://www.arb.org.za/Subscribe_to_eNewsletter/

04/08/2026

The Advertising Regulatory Board has launched ARBIE, an artificial intelligence-powered chatbot designed to help users search and access advertising rulings in seconds....

03/08/2026

🚀 ＡＲＢＩＥ ｉｓ ＬＩＶＥ！

Today, we're launching ARBIE: an AI-powered chatbot that gives you instant access to Advertising Regulatory Board rulings.

Searching the ARB database used to take hours – especially if you didn’t know the name of the file you were looking for, or the year that the decision was made.

Not anymore.

Here's what ARBIE does:

✅ Instant answers to any ARB ruling question in seconds
✅Provides summaries of the ARB’s approach to an issue
✅ 24/7 access
✅ Designed for all professional backgrounds
✅ Built on actual ARB rulings and updated daily

How it works: Ask ARBIE anything. ARBIE analyses real rulings and gives you actionable answers.

We can’t wait to hear how ARBIE works for you! Visit our website and give it a try! https://www.arb.org.za/2026_rulings/

27/07/2026

Watch this space.... 🤖

17/07/2026

Please join our CEO for what promises to be a controversial and exciting conversation: Daily Maverick's Marketing Masterclass.

14/07/2026

𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗼𝗳 𝗥𝗮𝗺𝗼𝗸𝗼𝗻𝗲 𝗟𝗲𝗱𝘄𝗮𝗯𝗮 𝗮𝘀 𝗠𝗔𝗦𝗔'𝘀 𝗔𝗥𝗕 𝗕𝗼𝗮𝗿𝗱 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲 & 𝗔𝗔𝗖 𝗺𝗲𝗺𝗯𝗲𝗿

Ramokone Ledwaba is a seasoned marketing leader with over 19 years of experience delivering business growth across leading South African beverage and snack businesses, and global consumer health and FMCG organisations. Over the past 14 years at Coca-Cola, Ramo has progressed through increasingly broader leadership roles, building end-to-end marketing capability across strategy, brand, commercial and, more recently, consumer connections, media and digital transformation.

Ramo has a proven track record of driving portfolio growth across complex markets through premium brand development and customer-led growth. By connecting consumer insight with commercial ex*****on, she has consistently delivered measurable business outcomes.

Ramo holds a Bachelor of Commerce in Marketing Management from the University of Pretoria, a Postgraduate qualification in Marketing from the University of South Africa (UNISA), and an MBA from the Gordon Institute of Business Science (GIBS), complementing nearly two decades of practical experience with a strong foundation in strategy, leadership and business management.

"𝑊𝑒 𝑖𝑛𝑣𝑒𝑠𝑡 ℎ𝑒𝑎𝑣𝑖𝑙𝑦 𝑖𝑛 𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑏𝑟𝑎𝑛𝑑𝑠 𝑎𝑛𝑑 𝑚𝑒𝑎𝑛𝑖𝑛𝑔𝑓𝑢𝑙 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑤𝑖𝑡ℎ 𝑐𝑜𝑛𝑠𝑢𝑚𝑒𝑟𝑠. 𝑊𝑒 ℎ𝑎𝑣𝑒 𝑎𝑛 𝑒𝑞𝑢𝑎𝑙 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑡𝑜 𝑝𝑟𝑜𝑡𝑒𝑐𝑡 𝑡ℎ𝑒 𝑡𝑟𝑢𝑠𝑡 𝑢𝑝𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡ℎ𝑜𝑠𝑒 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑎𝑟𝑒 𝑏𝑢𝑖𝑙𝑡."— 𝑅𝑎𝑚𝑜 𝐿𝑒𝑑𝑤𝑎𝑏𝑎

https://www.facebook.com/MarketingAssociationSA

09/07/2026

A snapshot of June 2026📸 ... please read up on our 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 of last month.

You can also view and download it on our website here �https://www.arb.org.za/linked-downloads/June_2026_Highlights.pdf

If you want this newsletter and other industry related news delivered to your inbox, please subscribe to our newsletter here 📬 https://www.arb.org.za/Subscribe_to_eNewsletter/

12/06/2026

We are very excited to support the ACA - Association for Communication and Advertising in relaunching their Copy Advice Service to provide a meaningful and practical support to marketers and agencies wishing to double check their advertising for Code compliance.

The ACA Advertising Copy Advice service, in cooperation with the Advertising Regulatory Board (South Africa) (ARB), helps advertisers, agencies, and marketers identify potential compliance risks before advertising goes live.

Offered independently under the ACA and aligned to the advertising codes administered by the ARB, the service provides practical guidance to reduce the likelihood of complaints, delays or adverse rulings.

Two options are available:
• Basic Assessment – a high-level traffic-light review (green / amber / red) highlighting potential compliance concerns without rewriting the work.
• Detailed Opinion – deeper analysis with practical guidance, suggested amendments and compliance recommendations (charged hourly).

Copy Advice provides an informed, independent opinion from experienced specialists, but does not replace the advertiser’s responsibility for compliance or guarantee immunity from complaints. It's also a core pillar of self regulation.

To learn more, email Sharon at [email protected]

08/06/2026

A brilliant week at the ICAS meetings in Milan, with our international advertising self regulatory family. We shared challenges, ideas and solutions and are all richer for the experience.