13/10/2026
LOCAL BUSINESS SPOTLIGHT | CHOX FIRELIGHTERS 🔥
At Seeff Hout Bay & Llandudno, we love giving shout-outs to the incredible makers, artisans, and entrepreneurs who make our community so unique. Today, we’re excited to share the story behind a true local favorite: CHOX Natural Firelighters!
💡 How It All Started
During the 2020 lockdown, the CHOX founders set out to solve a gap in South Africa for a natural, non-toxic and long-burning firelighter safe for families and food. By experimenting with pure wood and wax, they perfected an instant-lighting formula that quickly grew from small batches for friends into a round-the-clock workshop operation.
🌊 Handcrafted & Community-Driven
Every CHOX firelighter is hand-made at the Hout Bay Harbour by local women employed post-lockdown, with hessian bags hand-sewn by Hangberg community artisans, directly supporting local jobs and skills.
✨ Why Choose CHOX?
🪵100% Natural: Made purely from wood and wax.
🚫Toxin-Free & Odourless: No toxic fumes, no kerosene.
🔥Long, Powerful Burn: Lights up instantly and burns for up to 15 minutes.
Whether you're lighting up a braai, a pizza oven, a hot tub or an indoor fireplace, CHOX delivers great quality while giving back locally.
📍 Find Out More: Visit choxfirelighters.co.za or give them a follow at CHOX firelighters