22/06/2026
🎥 Can an employer force employees to appear in social media videos?
The answer is not always straightforward.
While employers may request employee participation in marketing or promotional content, employees also have rights relating to privacy, dignity, and the use of their image.
Whether participation can be required often depends on:
✔️ The employee's role and job description
✔️ Employment contracts and workplace policies
✔️ Consent and the intended use of the content
✔️ Labour and privacy law considerations
Both employers and employees should understand their rights and obligations before hitting "record."
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