South-East Asia IP SME Helpdesk

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South-East Asia IP SME Helpdesk For free advice on intellectual property in SEA, contact us at: [email protected] How do I know my company is an 'SME'?

About the Helpdesk:

The South-East Asia IP SME Helpdesk supports European Union (EU) small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian region, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources. The South-East Asia IP SME Helpdesk project is co-funded by the European Commission's Directorate-General for Enterprise and Industry under the Competitiveness and Innovation Framework Programme (CIP). The current project will run from January 2015 โ€“ December 2017, and comprises a total budget of EUR 2.4 million over the two year period. The main factors determining whether a company is classed as a small or medium sized enterprise (SME) are:

The number of employees is less than 250
Either the turnover is less than EUR 50 million, OR the balance sheet total is less than EUR 43 million
For a comprehensive definition and further reading, please see the European Commission website: http://ec.europa.eu/growth/smes/business-friendly-environment/sme-definition/index_en.htm. The Helpdesk's free services for European SMEs include:

Helpdesk Enquiry Service โ€“ Confidential Advice
Individual SMEs and SME intermediaries can submit IP enquiries directly to the Helpdesk via phone, email or in person, getting access to a panel of experts to receive free and confidential first-line advice. Training โ€“ The Helpdesk arranges training on South-East Asia IP protection and enforcement in Europe and ASEAN, tailored to the needs of SMEs, including:
1) General IP issues, including IP registration and establishing an IP protection strategy.
2) Practical business challenges such as choosing an ASEAN business partner, attending a trade fair, licensing. Helpdesk IP Clinics, offering SMEs free 20 minute one-on-one consultations with an IP expert, are available at most training events. Train-the-trainer resources for SME service providers and intermediary bodies (Trade Associations, SME Networks etc.) to improve the awareness of intermediary representatives about the scope and tools offered by the Helpdesk for the benefit of intermediary members. Materials โ€“ Industry and business-focused guides and training materials address ASEAN IP issued by:

1) IP topic, including patents, trademarks, copyrights, licensing, dealing with counterfeiting.

2) Business focus, including IP as a business asset, technology transfer, finding the right lawyer.

3) Nation and Industry, including textiles, medical devices, ceramics. Online Services โ€“ The multi-lingual online portal provides easy access for all EU SMEs to Helpdesk information and services, including Helpdesk guides, E-learning modules, videos, podcasts, event information, and live webinars.

โ€“ See more at: https://intellectual-property-helpdesk.ec.europa.eu/index_en

๐Ÿ”” ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐ง๐  ๐ฌ๐จ๐ฎ๐ง๐ ๐ฆ๐š๐ซ๐ค ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐จ๐ง ๐ข๐ง ๐“๐ก๐š๐ข๐ฅ๐š๐ง๐ ๐ญ๐จ ๐ก๐ž๐ฅ๐ฉ ๐ฌ๐ก๐ข๐ž๐ฅ๐ ๐›๐ซ๐š๐ง๐๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐€๐ˆ ๐ƒ๐ž๐ž๐ฉ๐Ÿ๐š๐ค๐ž๐ฌIn the discussion of Taylor Swiftโ€™s...
31/07/2026

๐Ÿ”” ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐ง๐  ๐ฌ๐จ๐ฎ๐ง๐ ๐ฆ๐š๐ซ๐ค ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐จ๐ง ๐ข๐ง ๐“๐ก๐š๐ข๐ฅ๐š๐ง๐ ๐ญ๐จ ๐ก๐ž๐ฅ๐ฉ ๐ฌ๐ก๐ข๐ž๐ฅ๐ ๐›๐ซ๐š๐ง๐๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐€๐ˆ ๐ƒ๐ž๐ž๐ฉ๐Ÿ๐š๐ค๐ž๐ฌ

In the discussion of Taylor Swiftโ€™s registration of oral phrases like โ€œHey, itโ€™s Taylor Swiftโ€ to act against the rise of generative AI in mimicking human voices, audio branding (sound trademark) becomes a vital tool in protecting the business in the digital era.

In specific, trademarks can be jingles, app launch sounds, or signature vocal phrases like producer tags. Consumers shall immediately recognise the service/products upon hearing them, such as the intro song of 20th Century Studios, Nokiaโ€™s ringtone, or Netflixโ€™s signature โ€œta-dumโ€ sound.

As an emerging market for sound marks protection, Thailand's Department of Intellectual Property (DIP) strongly encourages companies and celebrities to register sound marks to protect their commercial identities. Up till now, Thailand has recorded 494 sound mark applications, with 114 successfully registered. Along with e-commerce thrive, this trademark type is becoming an inevitable trend but also imposes risks on businesses that neglect to protect it, i.e., deep-fake voice-cloning technology or AI distortion of audio.

Does your business have a signature catchphrase? Always make sure to obtain protection for your sound trademarks before entering any market!

๐’๐จ๐ฎ๐ซ๐œ๐ž: https://www.nationthailand.com/business/economy/40066523.

๐Ÿ“ข [๐ˆ๐ ๐๐ž๐ฐ๐ฌ] ๐…๐ข๐ฅ๐ข๐ง๐  ๐‚๐จ๐ฆ๐ฉ๐ฅ๐š๐ข๐ง๐ญ๐ฌ ๐€๐ ๐š๐ข๐ง๐ฌ๐ญ ๐Ž๐ง๐ฅ๐ข๐ง๐ž ๐ˆ๐ ๐ˆ๐ง๐Ÿ๐ซ๐ข๐ง๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐ข๐ง ๐ˆ๐ง๐๐จ๐ง๐ž๐ฌ๐ข๐š ๐’๐จ๐ฎ๐ซ๐œ๐ž: Tilleke & GibbinsIndonesia has introdu...
27/07/2026

๐Ÿ“ข [๐ˆ๐ ๐๐ž๐ฐ๐ฌ] ๐…๐ข๐ฅ๐ข๐ง๐  ๐‚๐จ๐ฆ๐ฉ๐ฅ๐š๐ข๐ง๐ญ๐ฌ ๐€๐ ๐š๐ข๐ง๐ฌ๐ญ ๐Ž๐ง๐ฅ๐ข๐ง๐ž ๐ˆ๐ ๐ˆ๐ง๐Ÿ๐ซ๐ข๐ง๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐ข๐ง ๐ˆ๐ง๐๐จ๐ง๐ž๐ฌ๐ข๐š

๐’๐จ๐ฎ๐ซ๐œ๐ž: Tilleke & Gibbins

Indonesia has introduced a clearer process for addressing online IP infringements. Under Regulation No. 47/2025, rights holders can file complaints against infringing content through the Directorate General of Intellectual Property (DGIP), either online or in person.

The regulation sets out documentation requirements, verification procedures, and enforcement measures, including content removal, account suspension, and website blocking. It also provides faster handling of livestreaming infringements, offering businesses a more structured way to protect their IP in Indonesiaโ€™s growing digital marketplace.

๐‘๐ž๐š๐ ๐Ÿ๐ฎ๐ฅ๐ฅ ๐ก๐ž๐ซ๐ž โžก๏ธ https://www.tilleke.com/insights/filing-complaints-against-online-ip-infringement-in-indonesia/



๐Ÿ”” ๐‚๐จ๐ฉ๐ฒ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐จ๐ฐ๐ž๐ซ ๐ข๐ง ๐ญ๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐จ๐ฉ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง: ๐€ ๐ง๐ž๐ฐ ๐œ๐š๐ฌ๐ž ๐ฌ๐ญ๐ฎ๐๐ฒ ๐ข๐ง ๐•๐ข๐ž๐ญ๐ง๐š๐ฆMaurten is a well-known Swedish sports nutrition b...
24/07/2026

๐Ÿ”” ๐‚๐จ๐ฉ๐ฒ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐จ๐ฐ๐ž๐ซ ๐ข๐ง ๐ญ๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐จ๐ฉ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง: ๐€ ๐ง๐ž๐ฐ ๐œ๐š๐ฌ๐ž ๐ฌ๐ญ๐ฎ๐๐ฒ ๐ข๐ง ๐•๐ข๐ž๐ญ๐ง๐š๐ฆ

Maurten is a well-known Swedish sports nutrition brand and recognized globally for its energy gels products incorporated hydrogel technology. Owning a well-known brand without trademark protection in Vietnam, the company faced a situation of local trademark squatting (someone registers a trademark that belongs to another entity in a market where the legitimate owner has not yet registered).

In this case, a local individual filed a trademark registration application for a mark which was identical to Maurtenโ€™s distinctive logo. The Swedish company then had to submit the opposition (a procedure in objecting applications before the IP Office) against this mark, otherwise consumers might mistakenly connect this mark with the companyโ€™s business. Normally, owners of prior registered trademarks are more likely to succeed in opposing conflicting trademark applications. However, the company had neither registered nor applied for any trademarks in Vietnam. It therefore pursued another strategic approach: emphasis on the copyright protection of the logo itself and the trademark squatterโ€™s bad faith intention, because copyright arises automatically in Vietnam without having to register.

Vietnam IP Office has traditionally been cautious in endorsing copyright as a basis for refusing trademark applications. Yet ultimately, the opposition result was concluded in favor of Maurtenโ€™s side: the IP Office accepted the copyright arguments and refused the conflicting markโ€™s registration.

The case suggests that multi-layered IP protection can be impactful, and regular monitor helps brand owners duly catch the copycats and stop infringement, especially in local emerging markets.

๐’๐จ๐ฎ๐ซ๐œ๐ž: https://www.managingip.com/article/2gh7rtg3gg62bdrwd65ts/sponsored-content/copyright-as-an-effective-tool-in-trademark-opposition-recent-success-in-vietnam.

๐๐ก๐จ๐ญ๐จ ๐‚๐ซ๐ž๐๐ข๐ญ: Image by freepik

๐Ÿ“ข [๐ˆ๐ ๐๐ž๐ฐ๐ฌ] ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ฌ ๐‘๐ž๐œ๐จ๐ซ๐๐š๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐ˆ๐ง๐ญ๐ž๐ฅ๐ฅ๐ž๐œ๐ญ๐ฎ๐š๐ฅ ๐๐ซ๐จ๐ฉ๐ž๐ซ๐ญ๐ฒ ๐‘๐ข๐ ๐ก๐ญ๐ฌ ๐ข๐ง ๐Œ๐ฒ๐š๐ง๐ฆ๐š๐ซ ๐’๐จ๐ฎ๐ซ๐œ๐ž: Tilleke & GibbinsCustoms recordation ...
20/07/2026

๐Ÿ“ข [๐ˆ๐ ๐๐ž๐ฐ๐ฌ] ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ฌ ๐‘๐ž๐œ๐จ๐ซ๐๐š๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐ˆ๐ง๐ญ๐ž๐ฅ๐ฅ๐ž๐œ๐ญ๐ฎ๐š๐ฅ ๐๐ซ๐จ๐ฉ๐ž๐ซ๐ญ๐ฒ ๐‘๐ข๐ ๐ก๐ญ๐ฌ ๐ข๐ง ๐Œ๐ฒ๐š๐ง๐ฆ๐š๐ซ

๐’๐จ๐ฎ๐ซ๐œ๐ž: Tilleke & Gibbins

Customs recordation is becoming an important tool for protecting intellectual property in Myanmar. Rights holders can record registered trademarks and copyrights with the Customs Department to help prevent counterfeit and pirated goods from crossing the border.

While patents and industrial designs are not yet covered by this mechanism, businesses are encouraged to register their IP early and work proactively with customs to strengthen enforcement.

๐‘๐ž๐š๐ ๐Ÿ๐ฎ๐ฅ๐ฅ ๐ก๐ž๐ซ๐ž โžก๏ธ https://www.tilleke.com/insights/customs-recordation-of-intellectual-property-rights-in-myanmar/




๐Ÿ”” ๐ˆ๐ง ๐ญ๐ก๐ž ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐ž๐ฌ ๐ฆ๐š๐ซ๐ค๐ž๐ญ: ๐ญ๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐จ๐ฐ๐ง๐ž๐ซ๐ฌ ๐ง๐ž๐ž๐ ๐ฆ๐จ๐ซ๐ž ๐ญ๐ก๐š๐ง ๐š ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง ๐œ๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐œ๐š๐ญ๐žRegistered your trademark in the ...
17/07/2026

๐Ÿ”” ๐ˆ๐ง ๐ญ๐ก๐ž ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐ž๐ฌ ๐ฆ๐š๐ซ๐ค๐ž๐ญ: ๐ญ๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐จ๐ฐ๐ง๐ž๐ซ๐ฌ ๐ง๐ž๐ž๐ ๐ฆ๐จ๐ซ๐ž ๐ญ๐ก๐š๐ง ๐š ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง ๐œ๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐œ๐š๐ญ๐ž

Registered your trademark in the Philippines? That may not be the end of the story.

In some jurisdictions, in this case โ€“ the Philippines, trademark owners are required to submit the Declaration of Actual Use (DAU), which is a post-registration procedure, demanding the owners file evidence of use of their marks in commercial activities before the Intellectual Property Office of the Philippines (IPOPHL).

However, not all kinds of evidence will be approved. IPOPHL issued the Draft DAU Guidelines providing clearer examples but also stricter conditions for the evidence. Whether the distributed products are goods or services, the trademark owner is required to show that the marks are directly associated with the goods/attached in the rendering of services and are clearly used in the Philippine market. IPOPHL also recognises online proof (such as website screenshots or social media posts), but they need to be verified and valid to prove genuine commercial intention of the owner.

Some might find the requirements more stringent and burdensome, but the issuance of this Guideline conveys a clear message for companies in this market: trademark filing strategies should align with careful post-registration management and credible proofs of commercial use.

๐’๐จ๐ฎ๐ซ๐œ๐ž: https://www.managingip.com/article/2gc9gsnzg6r931jfyuark/sponsored-content/stricter-but-clearer-the-philippines-set-for-new-trademark-use-guidelines

๐Ÿ“ข [๐ˆ๐ ๐๐ž๐ฐ๐ฌ] ๐€ ๐ฆ๐š๐ฃ๐จ๐ซ ๐ฆ๐ข๐ฅ๐ž๐ฌ๐ญ๐จ๐ง๐ž ๐Ÿ๐จ๐ซ ๐„๐”โ€“๐ˆ๐ง๐๐จ๐ง๐ž๐ฌ๐ข๐š ๐ญ๐ซ๐š๐๐ž?๐’๐จ๐ฎ๐ซ๐œ๐ž: The Brussels TimesThe European Commission has proposed sign...
15/07/2026

๐Ÿ“ข [๐ˆ๐ ๐๐ž๐ฐ๐ฌ] ๐€ ๐ฆ๐š๐ฃ๐จ๐ซ ๐ฆ๐ข๐ฅ๐ž๐ฌ๐ญ๐จ๐ง๐ž ๐Ÿ๐จ๐ซ ๐„๐”โ€“๐ˆ๐ง๐๐จ๐ง๐ž๐ฌ๐ข๐š ๐ญ๐ซ๐š๐๐ž?

๐’๐จ๐ฎ๐ซ๐œ๐ž: The Brussels Times

The European Commission has proposed signing the EUโ€“Indonesia CEPA and Investment Protection Agreement, bringing both sides one step closer to stronger trade and investment ties.

The agreements also include important provisions on intellectual property, including the protection of EU Geographical Indications. While ratification is still pending, this is a development worth watching for businesses operating in or entering the Indonesian market.

๐‘๐ž๐š๐ ๐Ÿ๐ฎ๐ฅ๐ฅ ๐ก๐ž๐ซ๐ž โžก๏ธ https://www.brusselstimes.com/2209020/eu-edges-closer-to-landmark-indonesia-trade-deals-but-hurdles-remain



๐Ÿ’ก[๐๐ž๐ฐ ๐•๐ข๐๐ž๐จ] ๐Œ๐š๐ฌ๐ญ๐ž๐ซ๐ข๐ง๐  ๐ˆ๐ ๐๐š๐ฌ๐ข๐œ๐ฌ: ๐“๐ฎ๐ซ๐ง ๐ข๐๐ž๐š๐ฌ ๐ข๐ง๐ญ๐จ ๐š ๐ฌ๐ฆ๐š๐ซ๐ญ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ Are you exploring new markets, developing ne...
13/07/2026

๐Ÿ’ก[๐๐ž๐ฐ ๐•๐ข๐๐ž๐จ] ๐Œ๐š๐ฌ๐ญ๐ž๐ซ๐ข๐ง๐  ๐ˆ๐ ๐๐š๐ฌ๐ข๐œ๐ฌ: ๐“๐ฎ๐ซ๐ง ๐ข๐๐ž๐š๐ฌ ๐ข๐ง๐ญ๐จ ๐š ๐ฌ๐ฆ๐š๐ซ๐ญ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ

Are you exploring new markets, developing new products, or looking for better ways to strengthen your brand?

Understanding intellectual property (IP) and knowing how to apply it can create meaningful differences for your business in protecting ideas and making informed decisions. Solid IP knowledge helps your company reduce risks and build long-term value.

Our newly released video, โ€œMastering IP Basicsโ€, offers a practical starting point for companies that wish to protect their ideas and turn IP basics into a smarter business strategy.

๐‹๐ž๐š๐ซ๐ง ๐š๐›๐จ๐ฎ๐ญ ๐ˆ๐ ๐›๐š๐ฌ๐ข๐œ๐ฌ ๐š๐ง๐ ๐ž๐ฌ๐ญ๐š๐›๐ฅ๐ข๐ฌ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ฏ๐ข๐š ๐Ÿ”— https://youtu.be/ZIliHGrto3A?si=puAaNOzsWNEEtrHw





๐Ÿ”” ๐˜๐จ๐ฎ๐ซ ๐ฌ๐ž๐œ๐ซ๐ž๐ญ ๐ซ๐ž๐œ๐ข๐ฉ๐ž ๐œ๐š๐ง ๐›๐ž ๐ฌ๐ž๐ซ๐ข๐จ๐ฎ๐ฌ ๐ˆ๐ ๐š๐ฌ๐ฌ๐ž๐ญA recipe may sound ordinary, but in IP terms it can be a valuable trade secr...
10/07/2026

๐Ÿ”” ๐˜๐จ๐ฎ๐ซ ๐ฌ๐ž๐œ๐ซ๐ž๐ญ ๐ซ๐ž๐œ๐ข๐ฉ๐ž ๐œ๐š๐ง ๐›๐ž ๐ฌ๐ž๐ซ๐ข๐จ๐ฎ๐ฌ ๐ˆ๐ ๐š๐ฌ๐ฌ๐ž๐ญ

A recipe may sound ordinary, but in IP terms it can be a valuable trade secret. In the F&B industry, trade secrets are often one of the most practical ways to protect confidential know-how, because they can cover recipes, formulas, preparation methods, and other information that gives a business a real market advantage.

This is why some of the worldโ€™s most famous F&B companies have relied on trade secrets. A prime example is the Coca Colaโ€™s formula which has been strictly preserved for more than 100 years, but it is far from the only one. Other well-known trade secrets include Nestleโ€™s coffee blending and roasting process, Herseyโ€™s chocolate-making process, and Mc Donaldโ€™s special sauce. So, when you are tasting a bar of Hersey chocolate or dipping fries in Mc Donaldโ€™s sauce, you are enjoying the legacy of business secrecy for decades.

For small F&B companies, your crafted drinks, signature dishes, or an innovative production process, even ingredient designs can start as something simple, but over time it may become one of the most valuable assets of businesses. The important point is that secrecy is not automatic protection: companies must take reasonable steps to keep the information confidential.

๐‹๐ž๐š๐ซ๐ง ๐ฆ๐จ๐ซ๐ž ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ž๐ฌ๐ž ๐ซ๐ž๐š๐ฌ๐จ๐ง๐š๐›๐ฅ๐ž ๐ฌ๐ญ๐ž๐ฉ๐ฌ ๐ญ๐จ ๐ฉ๐ซ๐ž๐ฌ๐ž๐ซ๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒโ€™๐ฌ ๐ฌ๐ž๐œ๐ซ๐ž๐œ๐ฒ ๐ฏ๐ข๐š ๐ญ๐ก๐ข๐ฌ ๐ฏ๐ข๐๐ž๐จ: https://www.youtube.com/watch?v=BLyyw8av1qE&time_continue=0&source_ve_path=NzY3NTg&embeds_referring_euri=https%3A%2F%2Fwebtools.europa.eu%2F

๐ŸŽฏ [๐๐ž๐ฐ ๐๐ฎ๐›๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง] ๐๐š๐ฏ๐ข๐ ๐š๐ญ๐ž ๐ญ๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐„๐€: ๐Ž๐ฏ๐ž๐ซ๐œ๐จ๐ฆ๐ข๐ง๐  ๐ญ๐ก๐ž ๐“๐จ๐ฉ ๐Ÿ– ๐‘๐ž๐Ÿ๐ฎ๐ฌ๐š๐ฅ ๐จ๐Ÿ ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง โš ๏ธHave you alread...
09/07/2026

๐ŸŽฏ [๐๐ž๐ฐ ๐๐ฎ๐›๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง] ๐๐š๐ฏ๐ข๐ ๐š๐ญ๐ž ๐ญ๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐„๐€: ๐Ž๐ฏ๐ž๐ซ๐œ๐จ๐ฆ๐ข๐ง๐  ๐ญ๐ก๐ž ๐“๐จ๐ฉ ๐Ÿ– ๐‘๐ž๐Ÿ๐ฎ๐ฌ๐š๐ฅ ๐จ๐Ÿ ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง โš ๏ธ

Have you already read our new Infographic? It includes short-and-sufficient information about Intellectual Property to help your business smoothly register its trademark(s) in the South-East Asian market.

๐ŸŸฅ Southeast Asia's (SEA) IP landscape is blooming, especially for trademark filings. In 2024, 3 SEA middle-income countries i.e. Indonesia, Vietnam, and the Philippines demonstrated significant trademark filing activity with 260K+ classes of products or services. However, IP offices often refuse trademark registration by issuing notifications to applicants thereby creating uncertainty for European SMEs.

โŒ Most SEA countries follow the first-to-file principle, meaning the first entity or person to file a trademark application and obtain protection will own the right. Waiting too much before filing your trademark may lead to the issuance of provisional refusal notifications. Handling this issue is both time and cost-consuming for SMEs. Therefore, getting familiar with the common grounds of refusal should better equip you and the employees of your company.

๐Ÿ“Š Explore practical tips to face 8 common grounds of refusal in SEA by downloading our Infographic at https://intellectual-property-helpdesk.ec.europa.eu/ip-management-and-resources/publications/trademark-registration-south-east-asia_en

For a comprehensive guideline on trademark filing, refer to our Guide on Trademark Protection in SEA.

โ“ If you have any concern with protecting your trademark in SEA, contact us at [email protected] for free-of-charge advice.




๐ŸŽฏ [๐๐ž๐ฐ ๐๐ฎ๐›๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง] ๐๐š๐ฏ๐ข๐ ๐š๐ญ๐ข๐ง๐  ๐’๐จ๐ฎ๐ญ๐ก-๐„๐š๐ฌ๐ญ ๐€๐ฌ๐ข๐š๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐š ๐ซ๐ž๐ฅ๐ž๐ฏ๐š๐ง๐ญ ๐ˆ๐ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒOur new infographic has been released...
09/07/2026

๐ŸŽฏ [๐๐ž๐ฐ ๐๐ฎ๐›๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง] ๐๐š๐ฏ๐ข๐ ๐š๐ญ๐ข๐ง๐  ๐’๐จ๐ฎ๐ญ๐ก-๐„๐š๐ฌ๐ญ ๐€๐ฌ๐ข๐š๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐š ๐ซ๐ž๐ฅ๐ž๐ฏ๐š๐ง๐ญ ๐ˆ๐ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ

Our new infographic has been released! With short-and-sufficient information about Intellectual Property that helps your business with a smoother IP protection strategy for the South-East Asian market.

โŒ Assuming that IP protection granted in Europe can extend automatically to South-East Asian countries is totally wrong plus it might result in real risks for our business (bad faith filings from competitors or counterfeiters, infringement) and more serious issues on the long term.

๐ŸŸฅ There are several common mistakes that newbies are likely to encounter, especially regarding enforcement procedures (premature disclosure of a new process or product, contract negligence with local partners, underestimating the enforcement challenges). We identify for you the 5 most frequent mistakes with practical IP tips to steer the way to successful IP protection in SEA.

๐Ÿ“ฅ Download this practical Infographic including a summary of IP challenges and their resolution via this link: https://intellectual-property-helpdesk.ec.europa.eu/ip-management-and-resources/publications/top-5-ip-mistakes_en

โ“ Our free-of-charge advice will follow upon your contact at [email protected] if you have any IP concern when entering the SEA market.




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