08/28/2026
Current Popular Trademark Cases to Watch
Buc-eeâs vs. Everyone With a Cartoon Animal Logo
Buc-eeâs is on a beaver-branding crusade, suing Beaverâs Mini Mart, Mickeyâs (a moose, somehow too close to a beaver), Nomnom, and Teddyâs Market â who clapped back, calling Buc-eeâs a âtrademark bully.â Some rivals settled; Teddyâs is digging in. Moral of the story: donât name your gas station mascot anything with a hat and a big smile if thereâs a 175-foot beaver empire nearby.
Van Leeuwen v. Rebel Creamery: The $23.8M Pastel Problem
A judge ruled Rebel Creamery copied Van Leeuwenâs minimalist pastel pints right down to the cursive font â to the tune of $23.8 million in disgorged profits. Rebel has since filed for bankruptcy while appealing. Turns out âinspired byâ and âidentical packagingâ are not the same legal defense, and courts noticed.
Netflixâs KPop Demon Hunters Meets an Actual Demon Hunter
Christian metal band Demon Hunter is suing Netflix, claiming its blockbuster âKPop Demon Huntersâ â now headed to arenas â is causing real confusion (a fan reportedly bought $500 tickets to the wrong âDemon Huntersâ show). Netflix says the claims are âwithout merit.â Proof that even an Oscar-winning franchise canât outrun 25 years of trademark rights and a very unlucky name overlap.