Loza & Loza LLP

04/28/2021

Loza & Loza partner, Francesca Witzburg, is featured in article today about lawyers meeting their clients and making connections in new ways using TikTok! Are you following her? On TikTok, , on Insta !

A new generation of intellectual property lawyers at small firms, unbound from BigLaw bureaucracy, has started embracing TikTok to directly connect with clients and teach the general public about the law. And they say it's time for more traditional firms to get on board with this "revolution" in leg...

02/10/2021

👠 One Year Later with Sam Edelman -- A Conversation about Covid-19's Impact on the Fashion Industry

So excited about this event with tonight my law firm Loza & Loza LLP is co sponsoring with , and

Wednesday, February 10 at 6:30 p.m.

Designer Sam Edelman, the founder of his eponymous brand, visited Cardozo Law last February to discuss his career, achieving longevity in the fashion industry, and his views on the fashion industry’s future. He returns to speak with Barbara Kolsun, Director of the FAME Center, about the impact of Covid-19 on the industry over the past 12 months, and the challenges and opportunities that now exist.

12/18/2020

Branding Bar's Saturday Social tickets are available! Loza & Loza partner, Francesca Witzburg, will be connecting with movers and shakers at the event!

12/17/2020

For a highlight of trademark takeaways from the Four Seasons political event, you can read Francesca M. Witzburg, Esq.'s article published in the International Trademark Association (INTA) Bulletin, https://bit.ly/3nuJRSQ

Since Nov. there have been some interesting consequences from the event, including the sale of masks and Christmas sweaters with the landscaping company’s logo, an artist’s satirical rendition of the shirts, and a petition to make the landscaping location a historic site. An updated version can be read at https://lnkd.in/gPUjNTd

The same trademark may be used for unrelated categories. But considering a recent U.S. presidential press conference held outside Four Seasons Total Landscaping, is it enough to simply say the categories are unrelated and therefore confusion is unlikely?

12/15/2020

Trademark FILING fees are going up at the USPTO on January 2nd! We are reaching out to our clients and making sure that any extra fees that can be avoided by handling it THIS YEAR are being handled. Check out the new filing fees for things like new trademark filings, letters of protest, renewals, and oppositions/cancellations here: https://lnkd.in/g64VSmt.

Final Rule: Trademark Fee Adjustment  The United States Patent and Trademark Office (USPTO) is setting and adjusting Trademark and Trademark Trial and Appeal

12/08/2020

Fanciful marks do not describe the good or service to which they relate and also happen to be the most likely marks to register. In other words, if a mark does not give indication what the goods are then it has a higher chance at registering. The downside, of course, is that the customer knows nothing about the goods so you need to educate the consumer more. Famous example - the APPLE trademark for computers.

12/02/2020

Join Francesca M. Witzburg, Esq. Live tomorrow at 7pm EST for her conversation with Tina Loza, the Founder and Managing Partner of Loza & Loza LLP.

Tune in tomorrow!

12/01/2020

On this (also ), we had to look up whether there were any trademark rights associated with the source, GivingTuesday, an independent nonprofit organization. We did not find any but ultimately, the organization's goal is "to create a more just and generous world, one where generosity is at the heart of the society we build together, unlocking dignity, opportunity, and equity around the globe."

The logo treatments change every year and can be used freely by other organizations without permission. And, for those very reasons, cannot be trademarked. Trademarks need to be controlled by the source AND used consistently and continuously in commerce.

Check them out:

https://lnkd.in/ga6SqWx

Oh, and give today.

11/24/2020

Checked out the USPTO for pending and registered Thanksgiving related marks for this week! Our favorite pending mark is THANKSGIVING PIE FIGHT to Food Network in connection with "Entertainment services in the nature of an ongoing non-fiction television and multimedia program distributed via various platforms across multiple forms of transmission media; providing entertainment information to others via a global computer network."

As Thanksgiving is so different this year, a pie fight definitely feels in order, right? Happy Thanksgiving - eat (or throw) the pies, be grateful for health and found time, enjoy your people in the safest way possible!

11/18/2020

Please join Francesca M. Witzburg, Esq., Partner at Loza & Loza for an InstagramLive with Ava Farshidi, Assistant General Counsel at David Yurman and Founder of Avocate women's mentorship group.