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True North Legal Group

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True North Legal Group

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from True North Legal Group, Lawyer & Law Firm, 733 E. Eighth Street, Suite 207, Traverse City, MI.

06/20/2025

✨ New Blog + New Team Member! ✨

We’re diving into a key topic for Michigan employers: What legal considerations should you keep in mind when offering employee benefits? From part-time perks to health plans and PTO policies, our latest blog breaks it down in plain English.

This topic hits close to home — because as our team grows (👋 welcome, Heather Kunsman!), we’re constantly reviewing how to structure benefits that reflect our values, meet legal standards, and support our people.

Check out the full blog at the link in bio to make sure your business is on the right track.

06/18/2025

🚨 Big News at True North Legal Group!

We’re thrilled to welcome Heather Kunsman as our new Legal Operations Coordinator!

Heather brings more than two decades of experience in legal operations, client support, and systems management — honed during her twenty-two years of service in the U.S. Air Force. Her background in streamlining legal processes, leading teams, and delivering excellent service makes her a perfect fit for our mission.

At True North Legal Group, Heather keeps things running smoothly behind the scenes while also serving as a trusted point of contact for our clients. She’s here to ensure that every client experience is efficient, responsive, and infused with the same professionalism that defined her military career.

Please help us give Heather a warm welcome!

06/16/2025

🧱 Brick by Brick Episode 20 is LIVE!

You built something worth sharing—now what?
Licensing your product, service, or brand can unlock new revenue streams without adding staff or overhead… but only if you do it right.

In this episode, we cover:
✔️ What belongs in a solid licensing agreement 📜
✔️ Why protecting your IP is step one 🔒
✔️ How to avoid giving away too much control 🛑

🎯 ACTION STEP: Start by auditing your intellectual property. Then work with legal counsel to craft a licensing agreement that protects your brand and gets you paid.

📽️ Watch now and build your licensing strategy the right way.

06/06/2025

🚨 Hot off the press in the June edition of Traverse City Business News:

📄 “Visa Vision: A Northern Michigan Opportunity in the H-1B Shake-Up”

This month, we’re digging into how recent changes to the H-1B visa program could open the door for small businesses in Northern Michigan to access global talent — without needing a big-city budget or an immigration law decoder ring.

From our own hiring experience at True North Legal Group to actionable takeaways for entrepreneurs and employers, this one’s for the forward-thinkers 👀🌎

📍 Local business.
💼 Global opportunity.
📚 Legal insight — with a few laughs thrown in.

👉 Grab a copy of TCBN at your favorite local bookstore.

06/04/2025

Summer in Michigan is big business.

But is your tourism-based business legally ready?

From seasonal rentals and resort liquor licenses to employment laws and liability waivers, running a tourism business in Northern Michigan comes with unique legal risks — and big opportunities when you get it right.

We just published a practical guide for business owners in the tourism space. Whether you're launching kayak tours, running a boutique hotel, or hosting farm-to-table dinners, this article covers key legal considerations that can protect your business and position you for long-term growth.

👉 Read the full guide at the LINK IN OUR BIO.

📍And if you’re gearing up for a busy summer, now’s the time to get your legal ducks in a row. That’s what we do.

06/02/2025

🌞 Brick by Brick Episode 19 is LIVE! 🧱

Northern Michigan’s tourism season is in full swing—and so are the legal risks that come with it. Whether you're running a kayak rental, a winery, or a B&B, it's crucial to ensure your business is legally sound.

In this episode, we cover:
✔️ Crafting enforceable liability waivers 🖊️
✔️ Navigating licensing requirements for food, alcohol, and lodging 🍷
✔️ Complying with employment laws for seasonal staff 👩‍🌾

🎯 ACTION STEP: Before the next guest arrives, review your waivers, licenses, and employment practices. A little legal prep now can prevent major issues later.

📽️ Watch now to protect your guests, your staff, and your business.

🍦 BONUS: We know summer in Northern Michigan isn't complete without a sweet treat! Share your favorite local ice cream shop in the comments below. Let's celebrate the season together! 🍨

05/28/2025

☀️ Summer is Here…is your Northern Michigan tourism-based business legally ready?

From seasonal hiring and pop-up events to vendor agreements and last-minute collaborations, summer moves fast—and so should your legal support.

At True North Legal Group, we offer flat-rate legal memberships that give you unlimited access to experienced counsel—no hourly billing, no surprises.

We’re based right here in Northern Michigan, and we know the rhythms of the season. If your business is growing with the summer sun, let’s make sure the legal side is just as strong.

📍 Legal counsel for local businesses
🧭 Veteran-owned. Northern Michigan-focused.

👉 DM us to learn more about our legal membership program.

05/26/2025

📢 Brick by Brick Episode 18 is LIVE! 🧱

Business is growing—now what? 📈 Whether you're opening a second location, hiring new staff, or expanding into new markets, your legal structure needs to grow with you.

In this episode, we cover:
✔️ When to rethink your business entity 🏢
✔️ Why new locations = new compliance rules ⚠️
✔️ How to keep your team legally aligned as you scale 📋

🎯 ACTION STEP: Before you expand, meet with your legal and financial advisors. Review your structure, check compliance, and update your documents so your growth is built to last.

📽️ Watch now and scale the right way.

05/16/2025

🔥 CLIENT SPOTLIGHT 🔥

We’re proud to support Riley’s Candles () and the Riley Foundation—and honored by these words from founder Josh Hart:

“Josh Traeger is far more than just our lawyer—he’s a trusted advisor, mentor, sounding board, and business planner… I only wish I had begun working with him years ago.”

At True North Legal Group, we don’t just give legal advice. We build lasting partnerships with the small businesses and nonprofits shaping Northern Michigan and beyond.

📲 Ready for a legal partner who’s truly in your corner? Let’s talk.

05/14/2025

Your reputation is one of your most valuable business assets.

But what happens when false statements threaten everything you’ve built?

At True North Legal Group, we help Michigan businesses protect themselves from defamation, libel, and slander—online and off. If someone’s words are damaging your brand, it’s time to take action.

📲 Read our latest blog to learn your legal options:

🔗 LINK IN BIO 🔗

05/12/2025

📢 Brick by Brick Episode 17 is LIVE! 🧱

Negative reviews happen—even to the best-run businesses. But how you respond? That’s where reputation is built or broken. 🧠💬

In this episode, we cover:
✔️ The biggest legal mistake businesses make when replying to reviews 🛑
✔️ How to keep your response professional—and out of court ⚖️
✔️ When to escalate and involve legal counsel

🎯 ACTION STEP: Create a simple policy for how your team handles reviews. Know what you’ll say, what you won’t, and who handles it.

📽️ Watch now and protect the brand you’ve worked so hard to build.

05/09/2025

🌱 Can your business do more than make money?

In Michigan, it can — and Benefit Corporations are the blueprint.

Whether you're launching a purpose-driven startup or transforming an existing business, the Benefit Corporation structure helps you balance profit and mission.

💼 Dive into our latest blog to learn how Michigan social entrepreneurs are using this legal framework to grow with purpose.

🔗 Read more at TrueNorthLegalGroup.com (link in bio)

Address

733 E. Eighth Street, Suite 207
Traverse City, MI
49686

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

+12318008654

Website

http://www.truenorthlegalgroup.com/

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