Amy Floran, Realtor EXP Realty Ohio

Amy Floran, Realtor EXP Realty Ohio Residential, Commercial and Investment Realtor serving Northeast Ohio

Amy Floran began her real estate career in 2015 with University Hospitals Health System of Cleveland, where she honed her skills in the Real Estate Leasing Department. Amy managed lease contracts for over 16 million square feet of space across Northeast Ohio, conducting market data analysis to ensure fair market rent for landlords and tenants. Her role involved negotiating lease agreements with th

ird-party landlords and brokers, including multi-million dollar deals. This extensive experience in commercial real estate leasing paved the way for Amy to transition into residential real estate as a Realtor in 2018. She is an active member of the Akron Cleveland Association of Realtors, Ohio Association of Realtors, and National Association of Realtors. Amy holds an Associate of Arts degree from Cuyahoga Community College, where she was recognized as a member of the Phi Theta Kappa Honor Society. With a strong foundation in market research and a deep understanding of what makes a house feel like home, Amy is committed to helping her clients achieve their real estate goals. She is a National Commercial Real Estate Advisor (NCREA), Express Offers Certified, and has credentials in REO and Relocation. Additionally, she serves as a Certified Mentor for eXp Realty and is proud to be a 2024 President's Sales Club Member.

11/12/2025

A little prep now = fewer issues later.
Show buyers a home that’s already weather-ready 🍁

Veterans Day is more than a day off – it’s a reminder that service shapes strong communities.In real estate, we see that...
11/11/2025

Veterans Day is more than a day off – it’s a reminder that service shapes strong communities.

In real estate, we see that spirit of service daily: in the military families relocating with short notice, the VA buyers navigating tough lending processes, and the agents who go above and beyond to advocate for them.

As we proudly honor our veterans today, we’re reminded that trust, commitment, and sacrifice don’t just define military service – they define strong partnerships, too.

To all who served: thank you.

You don’t need to drop your price to sell. You need to price it with purpose.Fall buyers are smart – many have toured al...
11/10/2025

You don’t need to drop your price to sell.

You need to price it with purpose.

Fall buyers are smart – many have toured all summer and know exactly what a fair price looks like. That means:

✅ Listing above market = longer time on market
✅ Listing at market = more eyes, faster offers
✅ Strategic pricing = stronger negotiating power

Price too high, and you lose urgency.
Price too low, and you leave money on the table.

Want a clear strategy based on current comps and buyer behavior in your neighborhood? I’ve got you.

End-of-year buyers think differently than spring shoppers.They’re:⏳ More decisive – they often need to move before Janua...
11/09/2025

End-of-year buyers think differently than spring shoppers.

They’re:

⏳ More decisive – they often need to move before January
💼 More financially prepared – many have already sold
🤝 More open to negotiation – especially with serious sellers

That makes Q4 a powerful time for both sides of the table – but only if you're aligned with how the market moves this time of year.

Curious how to time your next step before 2026? Let’s map it out together.

In November, buyers notice one thing more than anything else:How a home feels.Warmth, lighting, even the smell – these s...
11/08/2025

In November, buyers notice one thing more than anything else:

How a home feels.

Warmth, lighting, even the smell – these sensory details have the power to shape their entire impression. Or, become the make or break of a sale...

Here’s how to get it right:

🔥 Set a comfortable temperature (not too hot!)
🕯 Use candles or diffusers with subtle, seasonal scents
💡 Add soft, layered lighting – especially for late showings

You only get one chance to make someone feel “at home.”

Make it count.

Inventory may be lower, but opportunity certainly hasn’t disappeared.When fewer homes hit the market, two things happen:...
11/07/2025

Inventory may be lower, but opportunity certainly hasn’t disappeared.

When fewer homes hit the market, two things happen:

👉 Well-priced homes stand out faster
👉 Motivated buyers jump on what’s available

It’s not necessarily about waiting for more options, but rather, it’s about being ready when the right one shows up. This is because:

📊 Some buyers are finding success with off-market deals
📅 Sellers are using November to get ahead of the January rush
📉 Less competition often means stronger negotiating power

Buying or selling this season? Don’t let low volume fool you. There’s still plenty of value to uncover.

Fall buyers aren’t browsing – they’re ready to act ✅And this month, they’re focused on neighborhoods that offer:✔️ Good ...
11/06/2025

Fall buyers aren’t browsing – they’re ready to act ✅

And this month, they’re focused on neighborhoods that offer:

✔️ Good schools and easy commutes
✔️ Price stability, even in slower markets
✔️ Homes that feel move-in ready before the holidays

If you’re listing this November, highlight what your home offers beyond the basics.

Location, condition, and timing matter more than ever when buyer demand is targeted... not broad.

Want to know how to position your home where the motivated buyers are already searching? Let’s talk strategy.

11/05/2025

Most buyers in November and December aren’t “just browsing” – they’re ready.

Follow these tips to help them picture your home as their holiday season begins.

Many are wondering: is it too late to buy before the year ends?Not at all – but you do need to move with intention.If yo...
11/04/2025

Many are wondering: is it too late to buy before the year ends?

Not at all – but you do need to move with intention.

If you're ready to buy now, you could still close before the holidays. The key? Know your numbers, be decisive, and align with a strong team.

🏡 Many sellers in November are flexible on terms
📉 Less competition may mean better value
📆 Most closings still require 30–45 days – so don’t delay if timing really matters

Clarity and speed go hand-in-hand here. When you’re ready, you’ll know what to ask for, what to offer, and when to walk away.

Curious how to make a smart move in Q4? Send me a DM and let's discuss a custom strategy for your next home sale (or purchase!).

In late Q4, overpricing doesn’t just slow momentum – it can kill it completely ❌Buyers this time of year are serious: th...
11/03/2025

In late Q4, overpricing doesn’t just slow momentum – it can kill it completely ❌

Buyers this time of year are serious: they’ve been watching the market for months, and they can spot when a home is overpriced. That means your pricing strategy needs to:

✔ Reflect current market data, not spring numbers
✔ Account for seasonality and buyer urgency
✔ Consider the psychology of ending digits and search filters

Price it right from the start (especially with the help of a local realtor), and you create leverage. Price it too high, and you’ll be chasing buyers into December.

Want a pricing strategy tailored to your zip code and property style? I can put something custom together for you. Comment 'STRATEGY', and I'll get right to work.

If you want to close before 2026, the time to act is... now.Why? Well, mid-November is a tipping point – after this, buy...
11/02/2025

If you want to close before 2026, the time to act is... now.

Why?

Well, mid-November is a tipping point – after this, buyer competition slows, and many sellers pause until January. But fewer active buyers also means less competition 📅

Here’s how to stay ahead:

✔️ Get pre-approved this week
✔️ Flag listings that have been sitting 20+ days – there may be room to negotiate
✔️ Ask your agent about pocket or off-market options

Don’t wait for a 'perfect' moment. They don't exist. The right home might be available right now – and with the right approach, you could be moved in as early as New Year’s.

What’s your must-have feature before making a move?

November buyers are motivated – but that doesn’t mean they’ll overlook the details.If you’re planning to list before the...
11/01/2025

November buyers are motivated – but that doesn’t mean they’ll overlook the details.

If you’re planning to list before the holidays, now is the time to make sure your home looks warm, meticulously cared for, and most importantly, move-in ready.

A few impactful updates can go a long way:

🧽 Deep clean baseboards, windows, and floors (yes, buyers notice)

💡 Swap in warm-toned bulbs to combat early sunsets

🌿 Add a few seasonal touches (but skip the over-the-top decor)

Homes that feel 'lived in well' – but not lived in – perform best this time of year.

Thinking about listing in November? Shoot me a DM to make a plan that gets results before year-end.

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Tallmadge, OH
44278

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