03/25/2025
Great article!
Ms. Johns's article stands on its own and does not need my additional commentary. Beyond wholly agreeing with it, I am, however, convicted to comment on it.
There's nothing factually inaccurate in her article, but accuracy, facts and truth appear not to matter much in this age. A "narrative" - no matter how faulty, illogical and devoid of fact - repeated on a loop, becomes accepted AS fact and truth for many. Ms. Johns poses questions that will take true courage for employers to answer "honestly" (and, again, the attack on truth and fact likewise may make that difficult for them to the extent they have succumbed, and are unable to discern/identify "truth" and "fact"). I know this though: licking one's corporate finger and seeing which way the political and cultural wind blows is not "courage." I'm a lawyer and not a marketing professional, but I AM a consumer. I have tried to take note of those who have licked their corporate fingers in this environment. When they lick their fingers again in four years, I don't think I can do a Men in Black "mind erase" on myself regarding their decision in 2024-25. They will have revealed to me and other consumers their double-mindedness on this, vacillating with the political and cultural winds from 2020 (post-George Floyd), to 2024, to likely something different - or more "nuanced" - in 2028.
All of that is to say this: companies should be more circumspect about how they deal with this anti-DEI environment right now. All because they may curry favor and/or avoid retribution now, in the short-term, they may find that the long-term implications were not worth it. It will not have been worth it at least as it relates to this consumer, and I know that I am not alone. I made decisions as recently as yesterday about where I will not eat, buy coffee, buy groceries, and buy clothes; and, again, I am not alone. If a company does not value (a) the real business/bottom line benefits and (b) the moral corporate citizen leadership call of DEI, then it indeed DOES say something about whether the company truly values ME - as its customer (and, to close the loop on that, what it loudly and definitively says is that the company does NOT value me, and I will not spend money where I am not valued).
DEI is still legal. Yes, there are executive orders that are confusing companies and leaders on what to do next.