10/24/2019
My latest article: The rise of competitive advertising: risk and opportunity in domains using competitors’ marks
https://www.worldtrademarkreview.com/brand-management/rise-competitive-advertising-risk-and-opportunity-domains-using-competitors
The likes of Apple, Dunkin’ Donuts, Microsoft and T-Mobile have all used third party brands in domain names as part of creative marketing campaigns. Stephen Jadie Coates of Coates IP explores the do’s and don’ts of using a competitor’s mark in a domain name.