09/02/2026
MARKET SHIFT: SELLING STRATEGY MATTERS MORE THAN EVER ๐
A discussion point from our investors call noted that traditional MLS listings are seeing failure-to-sell rates as high as 45% in some areas. This highlights a broader question for homeowners: Is the traditional listing path the best fit for every property and every seller?
In the Phoenix East Valley and Scottsdale, results vary by:
โข Neighborhood and property type
โข Condition, preparation, and presentation
โข Pricing and competing inventory
โข Buyer demand and showing velocity
โข Your timeline, certainty needs, and financial goals
A traditional listing may provide maximum market exposure and the potential for competitive offers: but it can require preparation, showings, negotiations, and an uncertain timeline. Our data is showing us that sellers chooses the path of certainty through a cash offer ~13% of the time.
Cash and convenience offers provide a simpler process and greater certainty, but they are options to compare in every home sale. For the reasons listed above, they a re not guarantees and are not automatic replacements for a traditional listing. One of our most recent sellerโs experienced a cash offer falling through, but because so many investors are available in our network, they where back under contract the following day and closed successfully in just a couple of weeks. Certainty still won the day.
The right comparison to a traditional sale should include expected net proceeds, fees, repairs, contingencies, speed, convenience, and the tradeoff between certainty and maximum exposure. Before choosing a path, letโs evaluate the strategy against your property and priorities. Contact The Husband & Wife Home Team for a clear, low-pressure comparison of your selling options; and up to 13 cash offers in less than an hour! We call it Highest Price for a reason. We gather numerous cash offers so you can choose the best solution.
Listing Agent: Elizabeth Dine, REALTORโ | Keller Williams Realty Phoenix
Marketing: Charles T. Dine | The Husband & Wife Home Team
FindHappyAZ.com