09/02/2026
Today’s alternative sports could be tomorrow’s major leagues. Gary Vaynerchuk says emerging sports such as pickleball and wiffle ball represent major opportunities for early investors and marketers as audiences increasingly seek real, community-driven experiences.
Vaynerchuk has backed that belief as owner of Major League Pickleball’s New Jersey 5s and co-owner of the New York Green Apples, Big League Wiffle Ball’s 2026 World Series champions.
“The modern media landscape gives permission for more sports to succeed. People increasingly want tangible, real, analog experiences, and the people willing to move before everything has been proven get to participate in the upside if they’re right.”
Read more: https://bit.ly/3UtdRUt
(Disclosure: Rose Law Group represents BLW.)