Brad F. Cole - Coldwell Banker

Brad F. Cole - Coldwell Banker Professional real estate & investing services since 1999. Focused in West Los Angeles/Orange County.

You may be surprised at how energy efficient you can make your home without spending a fortune!
05/30/2026

You may be surprised at how energy efficient you can make your home without spending a fortune!

Most homeowners have weather-stripped their doors to maximize climate control, and have switched out...

The Real Reason Some People Are Still Moving Right NowLife changes. Priorities shift. Families grow. Kids move out. Care...
05/28/2026

The Real Reason Some People Are Still Moving Right Now

Life changes. Priorities shift. Families grow. Kids move out. Careers evolve. And eventually, the house you’re in may stop fitting the life you’re living.

If that’s been weighing on you lately, let’s talk through what your options could realistically look like today, no matter where rates or prices are.

Life can’t always wait for perfect market conditions. Maybe you don’t have to either.



DM or text me 310.774.1422 w/ questions!

You may be telling yourself you’re going to wait to move – maybe you’re hoping mortgage rates will come down, prices will fall, or the market will feel a little easier.

What Most Veterans Don't Know About Their VA Home Loan BenefitVA home loans can put homeownership within reach, and a tr...
05/26/2026

What Most Veterans Don't Know About Their VA Home Loan Benefit

VA home loans can put homeownership within reach, and a trusted lender can help make sure you understand the details before you move forward. If you’re active duty, you’ve served, or know someone who has, connect with a trusted lender who can walk you through whether you’d qualify and what the VA benefit offers. You may be able to buy a home sooner than you thought.



DM or text me 310.774.1422 w/ questions!

Nearly half of Veterans (49%) feel homeownership is currently out of reach, according to a recent survey from NewDay USA.

Newly Built Home Prices Hit a 5-Year LowBuilder incentives and lower new home prices are working to your advantage in a ...
05/25/2026

Newly Built Home Prices Hit a 5-Year Low

Builder incentives and lower new home prices are working to your advantage in a way they haven't in years. Want to see what's available in your area and what kind of deal a builder may be willing to make? Let's connect.



DM or text me 310.774.1422 w/ questions!

If you’ve always assumed a newly built home is just not in your budget, you should know the math just got a little friendlier.

How smart is your home? Here are six tools that will take your house to the next level.
05/23/2026

How smart is your home? Here are six tools that will take your house to the next level.

Technology seems to mutate with the speed of light, but is your home keeping up with the changes? Sm...

Record High Mortgage Debt Sounds Scary. Here’s What the Headlines Leave Out.Record mortgage debt makes for a scary headl...
05/21/2026

Record High Mortgage Debt Sounds Scary. Here’s What the Headlines Leave Out.

Record mortgage debt makes for a scary headline. But context matters.

Equity is near an all-time high, home values have surged, and the vast majority of homeowners are in a position of real financial strength. The conditions that made 2008 a crisis simply don't exist right now.

If you're wondering what all of this means for your situation, whether you're thinking about buying, selling, or just trying to make sense of the market, reach out anytime. No pressure, just answers.



DM or text me 310.774.1422 w/ questions!

You may have seen the headlines lately about mortgage debt in America hitting a record high.

What the Foreclosure Headlines Aren’t Telling YouForeclosure filings may be rising, but they're still low. And the equit...
05/19/2026

What the Foreclosure Headlines Aren’t Telling You

Foreclosure filings may be rising, but they're still low. And the equity most homeowners are sitting on today is a key reason this looks nothing like 2008.



DM or text me 310.774.1422 w/ questions!

You've probably seen the headlines saying, "foreclosures are on the rise,” and maybe your mind jumped straight to 2008.

Are Home Prices Going To Fall?Home prices have a long track record of going up over time. And that’s why buying a home i...
05/18/2026

Are Home Prices Going To Fall?

Home prices have a long track record of going up over time. And that’s why buying a home is generally considered a safe long-term investment.

That certainly doesn’t mean you have to buy now. You should only move when it makes sense, and you plan to live there for a while.

But if you’re interested, let this reassure you. If you want to talk through what home prices are doing in our market, your goals, or your timelines, let’s have a quick conversation.



DM or text me 310.774.1422 w/ questions!

It’s one of the biggest hold ups some buyers have right now: “What if I buy, and home prices go down?”

Before you toss your sponge, consider if you can clean it!
05/16/2026

Before you toss your sponge, consider if you can clean it!

Sponges are a kitchen staple, but a clean sponge can spread grime all over your eating space. How of...

The Pricing Mistake That Could Cost You Your SaleA lot of homeowners think they can list high now and negotiate later, b...
05/14/2026

The Pricing Mistake That Could Cost You Your Sale

A lot of homeowners think they can list high now and negotiate later, but that’s a mistake that costs them. And it’s the reason only 4 out of every 10 sellers are getting their asking price or more.

If you want to be in that group, it starts with getting the price right from day one.

Let’s connect so we can make sure you are.



DM or text me 310.774.1422 w/ questions!

Most sellers come into the market with one number in mind. And it’s often the one that costs them the most.

Address

Santa Monica, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 6pm
Wednesday 8am - 1pm
Thursday 8am - 5pm
Friday 8am - 5pm
Sunday 8am - 5pm

Telephone

+13107741422

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