Brad F. Cole - Coldwell Banker

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Brad F. Cole - Coldwell Banker Professional real estate & investing services since 1999. Focused in West Los Angeles/Orange County.

Pro: You may not even need wedding insurance!
10/10/2026

Pro: You may not even need wedding insurance!

Rain, the bride falling into a pool, a wedding cake falling over, and deposit money that’s lost beca...

Myth vs. Reality: Does the Fed Control Mortgage Rates?The Fed doesn’t set mortgage rates, but its hikes can keep them hi...
10/08/2026

Myth vs. Reality: Does the Fed Control Mortgage Rates?

The Fed doesn’t set mortgage rates, but its hikes can keep them higher for a while. The goal is to bring inflation, and eventually rates, down over time. With more hikes likely this year, waiting may not pay off. So, let's map out a plan that works at today's rates.



DM or text me 310.774.1422 w/ questions!

You've probably heard the Federal Reserve (the Fed) is raising rates again. And if you're planning to buy or sell a house, you may be wondering what that means for you.

What Higher Mortgage Rates Mean for Home SellersHigher mortgage rates are making buyers more cost-conscious. Builders kn...
10/06/2026

What Higher Mortgage Rates Mean for Home Sellers

Higher mortgage rates are making buyers more cost-conscious. Builders know that, and many are responding with reduced rate, closing-cost help, price reductions, and other incentives.
If you're thinking about selling, let's look at what buyers are getting from other homes in our area – including new construction – and make sure your house is positioned to compete.



DM or text me 310.774.1422 w/ questions!

Higher mortgage rates don't just affect buyers. They can change what it takes to sell your house, too.

Two Moves That Can Get You Into Your First Home SoonerYour first home may not be as far off as it feels. When the number...
10/05/2026

Two Moves That Can Get You Into Your First Home Sooner

Your first home may not be as far off as it feels. When the numbers make sense for you, buying a starter home and putting down less than 20% can get you there years sooner.

Want to see which starter homes in our area could fit your budget? Let's connect.



DM or text me 310.774.1422 w/ questions!

For a lot of first-time buyers, owning a home can feel perpetually a few years out of reach.

Thinking of adding a splash of red to your home? Here's how!
10/03/2026

Thinking of adding a splash of red to your home? Here's how!

Love the color red but not sure how to add this bold shade to your space? Below are a few tips. Art....

Hoping for (or Dreading) a Housing Crash? The Experts Just Weighed In.Whether you're bracing for a crash or hoping for o...
10/01/2026

Hoping for (or Dreading) a Housing Crash? The Experts Just Weighed In.

Whether you're bracing for a crash or hoping for one, the verdict is the same – prices are still expected to rise, not fall. Let's talk about what that means for your market and your plans.



DM or text me 310.774.1422 w/ questions!

Half the buyers out there are scared home prices are about to crash. The other half are hoping they will.

The Mortgage Rate You See Online Isn’t Necessarily the One You’d Get.Headlines and social media make today’s rates sound...
09/29/2026

The Mortgage Rate You See Online Isn’t Necessarily the One You’d Get.

Headlines and social media make today’s rates sound high. But you have to remember, the rate you’re seeing online and your actual rate could be different. The only way to know what your rate could be is to talk to a trusted lender.

With the right help, you can find out what your real rate is – and where it can take you.



DM or text me 310.774.1422 w/ questions!

You may have seen the headlines saying mortgage rates have climbed to the highest point since January 2025. And if that's left you reluctant to buy a home, here's what you need to remember…

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?Four different housing markets are running at once: c...
09/28/2026

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Four different housing markets are running at once: cash buyers, financed buyers, locked-in owners, and builders. Each one plays by its own rules, and the right move for one is exactly the wrong move for another.

Let's figure out which one you're actually in and build your next move from there.



DM or text me 310.774.1422 w/ questions!

Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell.

Saving money can be tough, but having these accounts will go a long way toward making sure all your bases are covered.
09/26/2026

Saving money can be tough, but having these accounts will go a long way toward making sure all your bases are covered.

Having all of your family’s money in one bank account can make keeping track of your money easier, b...

Why So Many Sellers Are Cutting Their Price Right NowPrice cuts are a normal part of today’s housing market, and both bu...
09/24/2026

Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are a normal part of today’s housing market, and both buyers and sellers can use them to their advantage. Let's look at what's actually happening with prices in your neighborhood, so you know exactly where you stand before you list or make an offer.



DM or text me 310.774.1422 w/ questions!

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

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Santa Monica, CA

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Tuesday 8am - 6pm
Wednesday 8am - 1pm
Thursday 8am - 5pm
Friday 8am - 5pm
Sunday 8am - 5pm

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+13107741422

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