Brad F. Cole - Coldwell Banker

Brad F. Cole - Coldwell Banker Professional real estate & investing services since 1999. Focused in West Los Angeles/Orange County.

Why Buyers Shouldn't Overlook a Fall MoveOf course, every market moves a little differently. But here's what doesn't cha...
09/03/2026

Why Buyers Shouldn't Overlook a Fall Move

Of course, every market moves a little differently. But here's what doesn't change: Fall consistently buyers. More homes. Lower asking prices. Motivated sellers.

If you’ve been waiting for your search to feel a little more doable, this season may be worth another look.

Let’s have a quick conversation about what's happening in our market and see whether this fall gives you opportunities you may not have had a few months ago.



DM or text me 310.774.1422 w/ questions!

You've been waiting for something to change before you buy. It just might not be the thing you expected…

Sellers Are Cutting Prices To Meet Buyers Where They're AtRight now, sellers are flexible on the price in ways they were...
09/01/2026

Sellers Are Cutting Prices To Meet Buyers Where They're At

Right now, sellers are flexible on the price in ways they weren't before. Let’s take advantage of that flexibility.

You may be surprised by what's available – and how willing today's sellers are to work with buyers.



DM or text me 310.774.1422 w/ questions!

You're scrolling through listings on your phone and everything looks good until you see the price (or the estimated monthly payment). Then you close the app.

Thinking About Tapping into Your 401(k) To Buy a Home? Read This First.Affordability is definitely a challenge, but that...
08/31/2026

Thinking About Tapping into Your 401(k) To Buy a Home? Read This First.

Affordability is definitely a challenge, but that doesn’t mean tapping your 401(k) is your only way in if you want to buy.

If you're considering using your 401(k) savings for a down payment, weigh all your options and talk with a trusted financial advisor before you make any decisions. They’ll help you make a plan to fit your goals and your budget.



DM or text me 310.774.1422 w/ questions!

Lately, headlines have floated an eye-catching idea about tapping into your 401(k) to cover a down payment on a home.

Keep these tips in mind if you're looking to buy a car when you're upside down on your current loan.
08/29/2026

Keep these tips in mind if you're looking to buy a car when you're upside down on your current loan.

Owing more on a car loan than the car is worth—called being “upside down” on a loan—can make buying ...

Worried About a Housing Crash? The Numbers Tell a Calmer Story.The rest of the world may feel unpredictable right now, b...
08/27/2026

Worried About a Housing Crash? The Numbers Tell a Calmer Story.

The rest of the world may feel unpredictable right now, but the housing market doesn't have to. Prices, inventory, and rates have all found solid ground.

If stability is what you've been waiting for, it's already here. Let’s connect if you want to talk through what that means for your move.



DM or text me 310.774.1422 w/ questions!

A recent survey from Talker Research asked Americans to pick one word to describe how 2026 has felt so far. The winner? Stressful. And honestly, there’s been a lot going on.

Most Home Sales Close – Here’s How To Keep Yours on TrackMost home sales still close, and the biggest thing that could g...
08/24/2026

Most Home Sales Close – Here’s How To Keep Yours on Track

Most home sales still close, and the biggest thing that could get in the way of yours is the one thing you can actually do something about.

With the right prep, your sale has every reason to make it to the finish. So, let’s connect and get your house sold.



DM or text me 310.774.1422 w/ questions!

Few things are as rattling as the thought of your home sale falling through at the last minute, right before closing. All that waiting, all that progress, out the window.

Knowing how much money you have in the bank is just the start to early retirement planning.
08/22/2026

Knowing how much money you have in the bank is just the start to early retirement planning.

Retiring early is a great idea if you can afford it. Unfortunately, few people plan for retirement a...

Higher Rates Could Actually Help Housing Supply – Here’s How.The number of homes for sale is growing slowly but surely, ...
08/20/2026

Higher Rates Could Actually Help Housing Supply – Here’s How.

The number of homes for sale is growing slowly but surely, and that means more options for your move. Want to see what’s available in our area? Reach out, and let's take a look together.



DM or text me 310.774.1422 w/ questions!

You may have heard the number of homes for sale isn’t growing like it was. And maybe that has you worried you won’t find a home you love when it’s time to make your move.

Here’s Why Mortgage Rates Are What They Are Right NowThat’s the trade-off with a narrowing spread. Rates may not be wher...
08/18/2026

Here’s Why Mortgage Rates Are What They Are Right Now

That’s the trade-off with a narrowing spread. Rates may not be where you want them, but they're better than they could've been. If you want help figuring out what that means for your monthly payment, reach out to a local lender



DM or text me 310.774.1422 w/ questions!

If you're waiting for mortgage rates to fall a lot before you buy, you may be waiting a while.

The Kind of House Buyers Are Willing To Pay More ForYour multi-generational-friendly, or simply larger-than-average, hou...
08/17/2026

The Kind of House Buyers Are Willing To Pay More For

Your multi-generational-friendly, or simply larger-than-average, house might meet criteria a lot of buyers can't find in a standard one. That's what gets attention. And offers. So, let’s chat about what it could get you in our market right now.



DM or text me 310.774.1422 w/ questions!

That spare room on the main floor. The finished basement with a kitchenette and its own entrance. The bonus room you've been using for storage. To you, it's extra space. But to a growing pool of buyers, it's the reason they'd pick your house.

Address

Santa Monica, CA

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Monday 8am - 5pm
Tuesday 8am - 6pm
Wednesday 8am - 1pm
Thursday 8am - 5pm
Friday 8am - 5pm
Sunday 8am - 5pm

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+13107741422

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