Broker Brian and the San Diego Real Estate Market

10/28/2026

🏡 NORTH COUNTY SAN DIEGO REAL ESTATE MARKET UPDATE | OCTOBER 2026 📊

One County. Different Markets. Different Opportunities!

North County San Diego continues to offer a diverse real estate landscape, and the latest September housing trends show why understanding your local market matters more than ever.

📍 Poway – Established neighborhoods, highly regarded schools, and continued demand for single-family homes.

📍 Rancho Bernardo – Desirable communities, golf courses, amenities, and attractive options for buyers at different stages of life.

📍 Ramona – Larger properties, more space, and opportunities for buyers seeking a quieter lifestyle and greater flexibility.

📍 Escondido – A wide variety of housing options, with opportunities for buyers to negotiate on properties that have been on the market longer.

📍 San Marcos – Strong community appeal, desirable neighborhoods, and a broad range of housing choices.

📊 WHAT'S HAPPENING IN THE MARKET?

While some North County communities are experiencing price appreciation, others are seeing longer marketing times and more selective buyers.

For Sellers: Strategic pricing, professional marketing, and understanding your competition are essential.

For Buyers: Increased negotiating opportunities in certain neighborhoods may create advantages, especially on homes with recent price reductions.

For Homeowners: Your home's value depends on much more than countywide averages. Neighborhood trends, property condition, and recent comparable sales tell the real story.

💡 THE BOTTOM LINE: North County isn't a one-size-fits-all market. Whether you're buying, selling, or simply keeping an eye on your investment, local expertise makes the difference.

🏠 Curious what your North County home is worth in today's market?

Let's connect for a personalized market analysis and discuss your real estate goals.

10/26/2026

🏡 SAN DIEGO REAL ESTATE UPDATE | OCTOBER 2026

Sales are slowing, but home prices are holding steady. What does that mean for buyers and sellers?

San Diego County's September housing activity tells an interesting story:

📊 September 2026 vs. September 2025

• New Listings: 2,925 (↓ 7.1%)

• Pending Sales: 1,881 (↓ 10.9%)

• Closed Sales: 1,827 (↓ 11.6%)

🏠 Median Home Price: Approximately $899,000 (↑ 1.6%)

The takeaway? A slower market doesn't necessarily mean a declining market.

Buyers are becoming more selective, mortgage rates continue to influence affordability, and sellers need to be more strategic with pricing and presentation.

For buyers, this may create opportunities to negotiate favorable terms. For sellers, understanding neighborhood-level trends is more important than ever.

📍 Whether you're buying, selling, or simply evaluating your home's value in San Diego County, local market knowledge makes the difference.

Thinking about making a move before the end of 2026 or planning for 2027? Let's connect.

10/20/2026

🏡 IS NOW A GOOD TIME TO BE A FIRST-TIME HOMEBUYER IN SAN DIEGO?

The answer might surprise you — YES! 🔑

While higher mortgage rates continue to challenge affordability, the San Diego housing market is presenting opportunities that first-time buyers haven't seen in quite some time.

📊 Here's what's happening in the San Diego market:

🏠 More Homes to Choose From: Approximately 7,900 homes were listed for sale at the end of September, giving buyers more options.

📉 Starter-Home Prices Are Softening: Prices in the starter-home segment have declined approximately 1.1% year over year.

💰 More Negotiating Opportunities: Buyers may have greater leverage to negotiate purchase prices, seller-paid closing costs, repairs, and mortgage rate buydowns.

🏦 Creative Financing Options: First-time buyer assistance programs, adjustable-rate mortgages (ARMs), and seller concessions may help qualified buyers overcome affordability challenges.

Here's something worth considering:

Waiting for mortgage rates to drop could mean facing increased competition when more buyers return to the market. But buying today only makes sense if the monthly payment fits your budget.

The goal isn't to perfectly time the market. It's to make a smart purchase with the right financing and a long-term plan.

📲 Thinking about purchasing your first home in San Diego?

With over 25 years of experience helping buyers and sellers navigate the San Diego real estate market, I can help you understand your options, identify opportunities, and negotiate the best possible terms.

Let's talk before you decide to sit on the sidelines. Your first home may be closer than you think!

10/15/2026

🏡 Are Adjustable-Rate Mortgages (ARMs) Making a Comeback, (yes)...are they the right choice for your situation?

With mortgage rates hovering near 7%, savvy homebuyers are taking another look at a financing option that hasn't received much attention in recent years: Adjustable-Rate Mortgages (ARMs).

Today's ARMs aren't necessarily the risky loans many remember from the 2008 housing crisis. Modern ARM products often feature an initial fixed-rate period of 5, 7, or 10 years, potentially offering a lower starting interest rate than a traditional 30-year fixed mortgage.

💰 Why should San Diego buyers pay attention?

✅ Potentially lower initial monthly payments

✅ Increased purchasing power in an expensive housing market

✅ More flexibility for buyers with shorter ownership timelines

✅ An opportunity to put more homes within financial reach

The key is having the right strategy. ARMs aren't for everyone, and understanding future rate adjustments, payment caps, and long-term affordability is essential. Refinancing later is never guaranteed.

10/14/2026

🏡 SAN DIEGO BUYERS — OPPORTUNITY IS KNOCKING!

With mortgage rates around 7% and more homes available for buyers to consider, today's San Diego real estate market may offer something we haven't seen in years: more choices, greater negotiating power, and less pressure to make rushed decisions.

💡 Here's the opportunity: The right home at the right price, combined with seller concessions or a mortgage rate buydown, could make buying more attractive than you think.

📲 Don't wait for everyone else to jump back into the market! Let's explore available inventory, negotiate the best possible terms, and find a home that fits your budget.

Message me today for a personalized San Diego home search and market analysis.

Mortgage rates being back above 7% isn't exactly the news most people wanted. But it’s changing the market in ways that matter whether you’re buying or selling.

10/13/2026

COMING SOON!! Space, privacy, and endless possibilities await in San Diego Country Estates! Situated on a spacious half-acre lot on the west end of the community, this single-story, four-bedroom, two-bath home features an inviting open floor plan, RV parking, generous outdoor space, and plenty of potential to make it your own. Enjoy the charm of country living with community amenities including a beautiful 18-hole golf course, equestrian facilities, and scenic hiking and riding trails. Conveniently located near local shopping, wineries, and farm stands. Bring your vision and unlock the potential of this property.

09/08/2026

Beautiful detached home in the charming Mosaic Glen community of Escondido! Light, bright, and move-in ready, this home offers a spacious open floor plan designed for comfortable everyday living and entertaining. The kitchen features granite countertops, a large center island, and an oversized under-stair pantry providing plenty of storage. Step outside to a private, low-maintenance patio with attractive pavers, and synthetic lawn—perfect for relaxing or outdoor dining. Upstairs, you'll find a versatile loft and a conveniently located large laundry room. The spacious primary suite features a walk-in closet, dual sinks, an oversized soaking tub, and separate shower. Large windows throughout the home bring in abundant natural light and offer pleasant neighborhood views. Additional highlights include an attached two-car garage, generous storage, and a desirable detached-home layout. A wonderful opportunity to enjoy comfortable, low-maintenance living in a convenient Escondido location.

09/16/2025

I'm delighted to bring this 3-bd, 2-ba property in Ramona to market! Click on the image or contact me directly if you have any questions or would like to learn more about the listing details.

03/18/2025

Amazing and "SPECKtacular"!! Check out this beautiful Poway home!

13914LakePowayRoad.com

03/06/2025

AMAZING NEW LISTING ON LAKE POWAY ROAD! Coming to market, this beautiful 4 bedroom family home sits on over an acre with tasteful upgrades and amazing views! Comfortable outdoor room with overhead heaters, fireplace, TV, and privacy shades. A virtual outdoor paradise with pool and spa, sport-court, firepit, BBQ area, separate pergola. Fully upgraded with newer kitchen and bathrooms, separate office space, and fully paid solar. DM for details or a private showing.