Lane Law, PLLC

09/03/2026

Check out our latest blog post!

A strong brand name can become one of the most valuable parts of a business, but waiting too long to protect it can leave the door open for someone else to claim the name before you.If you are choosing a company name, product name, service name, slogan, or logo, the timing of your trademark applicat...

09/03/2026

Congratulations to our client on the registration of its trademark, Speed Swap Chaos®! 🥳®️

Speed Swap Chaos® is a fast-paced card game where players race to arrange their cards in ascending and descending order, building one shared center pile. Just when someone is getting close to winning, someone calls “SWAP!“ forcing everyone to pass their hands and start again.

If you’re building the ultimate family game night lineup, Brooke & Joy has you covered. From Speed Swap Chaos® to their other fun, family-friendly games, their brand is all about bringing people together, creating a little friendly competition, and making memories along the way.

Let the family game night chaos begin! 🃏🎲✨

08/27/2026

Congratulations to our client, COTS® (Coalition On Temporary Shelter), on securing its name and logo. ®️✨

For nearly 45 years, COTS® has been a pillar of the Detroit community, providing shelter, housing support, and essential resources to individuals and families experiencing homelessness.

Over the years, COTS® has continued to expand its programs and resources to meet the evolving needs of the community. With coaching services offered through its Passport to Self-Sufficiency® program, COTS® helps individuals develop the skills and confidence needed to escape poverty and become self-sufficient. The organization also helps individuals with educational resources, job training, career development, health services, and other resources that address the many factors that can impact a person’s ability to achieve long-term independence.

It is an honor to celebrate this milestone and the meaningful impact COTS® continues to make throughout Detroit and beyond. We are grateful for the opportunity to help protect the brand behind an organization with such a longstanding commitment to strengthening the community and creating pathways toward a more secure future.

Congratulations, COTS®! 🎉

08/24/2026

Congratulations to our client, FeeBFit Wellness® on its trademark registration! ®️✨

FeeBFit Wellness® is bringing together fashion, wellness, and educational resources to empower women through perimenopause, menopause, and beyond. From wellness support to coaching, FeeBFit Wellness® is helping women feel informed, supported, and confident as they navigate this stage of life.

We are excited to celebrate this milestone with you and the very important work you are doing to empower women.

Here’s to all that you are building and your continued growth and success! 💫

08/21/2026

Congratulations to our client, Melissa, better known as The Redhead Injector®, on her trademark registration. 🎉

From her early days in dermatology to founding XO Aesthetics, Melissa has built a name for herself by blending science with art and giving her patients a natural glow.

Her passion for skin health, beauty, wellness and helping people feel confident in their own skin is exactly what makes The Redhead Injector® so much more than a name, it’s a brand, a reputation, and a little bit of magic. 🪄✨

We’re so happy for you, Melissa! 🥳

08/18/2026

Congratulations to attorney Chris Camper and the team at Camper & Associates on the registration of their slogan, Call Camper®.🥳

Chris is a trusted friend and colleague, so helping protect his brand made this registration even more meaningful.

Chris is the Managing Attorney at Camper & Associates, a personal injury law firm committed to advocating for individuals and families navigating the aftermath of an injury. From car accidents and slip-and-fall injuries to other personal injury matters, Chris and his team works to help clients understand their rights and pursue the compensation they may be entitled to.

Injured? Slip and Fall? You know who to call: Call Camper® 📲
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08/12/2026

We are so excited to celebrate our client on securing two federal trademark registrations for their brand, Roses For Missy®, protecting both their brand name and logo! 🎉

Roses for Missy is a nonprofit organization dedicated to supporting children who have experienced the loss of a parent or loved one. Founded by Jasmine Kendrick, whose own experience of losing her mother at just four years old inspired the organization, Roses for Missy® was created to ensure that children navigating grief don’t have to do it alone.

Through grief counseling, community education, and grief programs for grieving children and families, Roses for Missy® takes a holistic approach to helping children “grow through grief.”

The mission is powerful, and we can’t wait to see what’s ahead for the organization.✨

08/05/2026

Congratulations to our client on securing their trademark, Vibe Curator Co.®. They now have the exclusive right to use their brand name in their industry.

The Vibe Curator Co. is a creative marketing agency that brings brands to life through intentional strategy and unforgettable experiences. From brand development, creative direction, and content creation to marketing event activations, experiential campaigns, social media strategy, and custom brand experiences, they help businesses create meaningful connections with their audiences and leave lasting impressions.

Thank you for trusting us to help protect your brand. It was a pleasure working with you, and I’m so excited to see all the amazing things you’ll continue to create.

Congratulations again on this well-deserved milestone! ✨🥳

08/04/2026

Most creators and influencers probably don’t realize they already have intellectual property they can protect right now. And that’s a problem.

If you’re creating content consistently, growing an audience, landing brand deals, offering services, or launching products, you’ve likely already built a brand with real value. Your name, logo, content, likeness, catchphrases, digital products, and even your reputation can all become valuable business assets.

The mistake many creators make is waiting until someone copies them, steals their content, or files for a similar brand name before thinking about legal protection. By then, you’re often reacting to a problem instead of preventing one.
Building a personal brand takes time. Protecting it should be part of the process, not an afterthought.

Your content gets people to notice you. Your intellectual property helps you protect what you’ve built.



Disclaimer: The information provided is for informational purposes only and does not constitute legal advice. No attorney-client relationship is formed by your use of or reliance on this content.

07/27/2026

https://www.lindsaylanelaw.com/post/understanding-the-trademark-letter-of-protest-and-their-value-in-brand-protection