Lane Law, PLLC

06/02/2026

Congratulations to our client on securing its federal trademark registration! 💋✨

MAD PRETTY® is more than a handbag brand; it’s a celebration of confidence, individuality, and timeless style.

Every piece in the collection reflects a passion for beautifully crafted design and the belief that every woman deserves to feel bold, confident, and, of course, MAD Pretty®. From the statement-making City Tote to the playful Sweetheart Crossbody, each bag is thoughtfully designed to inspire confidence and elevate everyday moments.

The vision behind MAD PRETTY® is to encourage women to embrace their unique beauty, own their story, and show up unapologetically as themselves.

We are honored to have assisted our client in protecting its brand and look forward to watching the brand continue to grow. 🎉

05/29/2026

Forming an LLC and having a registered tradeamark are two completely different legal instruments and confusing them is one of the most expensive mistakes a founder can make.

An LLC is a business structure. It separates your personal assets from your business liabilities. It tells the state: "this entity exists." Having a formal entity structure in place is valuable, but it doesn't mean you own your brand name.

A trademark is a brand protection instrument. It tells consumers and competitors that "this name, in this industry, belongs to me." It gives you exclusive rights to use that name nationally, the power to stop others from using it, and a legal record that proves you own it.

You need both. But they do entirely different jobs.

05/27/2026

You've built the brand! But without a registered trademark, anyone can copy it, and you'd have little legal recourse.

A trademark isn't just a symbol. It's a federally recognized property right that protects your name, logo, and brand identity nationwide. It's also a business asset you can license, monetize, and control how it's used on your own terms.

05/26/2026

When you think about trademarks as business assets, Nike has built one of the most recognizable trademark portfolios in the world.

Some of its trademark assets include:
• the Swoosh
• the Jumpman logo
• “Just Do It”
• the Nike name itself

None of those marks became valuable overnight. They became valuable because the brand consistently invested in protecting, enforcing, and building recognition around them. That’s the power of trademarks. A name, logo, or slogan can evolve from branding… into a major business asset.

05/24/2026

A forced rebrand can be the result of a trademark cease and desist, leaving you scrambling to figure out what’s next for your brand. You may be forced to immediately stop using your brand name, pull inventory, pause operations, and rebuild under pressure.

An intentional rebrand is different. It happens because your brand is evolving, scaling, or refining its direction, giving you the time and control to expand strategically instead of reacting urgently.

Thinking about protecting your brand? Book a call with us today! 👩🏽‍💻

05/22/2026

How to Trademark a Name: The Trademark Lawyer’s Guide

https://www.lindsaylanelaw.com/post/how-to-trademark-a-name-the-trademark-lawyer-s-guide

05/18/2026

How Long Does It Take to Register a Trademark? The trademark journey, step by step.

https://www.lindsaylanelaw.com/post/how-long-does-trademark-registration-take-the-trademark-journey-step-by-step

05/15/2026

Can you trademark an AI-generated business name?

Check out our latest blog post.

Lindsay E. Lane, Esq., May 15, 2026 “What’s the tool and buzzword everyone keeps talking about? Artificial Intelligence, or “AI.” And when it comes to naming a business, a lot of people think, “This seems like the perfect tool for it.””Thanks to recent advances in technology, starting ...

05/14/2026

We had a great time at today at Bet On Dearborn Resource Expo. Thank you to everyone who stopped by our table. 😁

05/12/2026

Big news brewing! ☕️

Congratulations to our client, Everette’s Fresh Roast Coffee®, on the registration of its trademark. What started as brothers roasting coffee beans at home for themselves, family, and friends has grown into a family-owned and operated small-batch coffee brand. Everettes now offers a specialty lineup of light, medium, and dark roasts, each thoughtfully developed to bring out rich, balanced flavors in every cup.

Built on freshly roasted beans, careful attention to quality, and a genuine love for the craft, every batch is made with intention, no shortcuts, just good coffee done right.

This milestone marks a significant achievement for a growing specialty coffee brand rooted in quality, freshness, and family passion. 🎉

Beyond its commitment to making coffee, Everette’s is also dedicated to giving back through meaningful partnerships and ongoing community support. A portion of proceeds from every bag sold is donated to nonprofit organizations supporting underserved communities in the Chicagoland area, reflecting the brand’s deep commitment to care, connection, and service.

We’re so happy to celebrate this huge achievement with you. 🥳