06/19/2026
When buyers have more options, the homes that sell are the ones that make the decision easy.
Right now, one in three Metro Atlanta listings has taken a price reduction. That is up nearly four percentage points from last year. The sellers who avoid that? They do four things consistently.
1. Price within 2% of their CMA from day one. Not "testing the market" at a higher number. The data is clear: overpriced homes sit, then chase the market down with reductions that make buyers wonder what is wrong.
2. Stage the front entry and primary bedroom. You do not need to stage the entire house. But buyers form opinions in the first 30 seconds after walking through the door, and the bedroom is where they picture themselves living.
3. Invest in professional photography. In a market where buyers scroll through 95 listings in Kennesaw alone, your phone photos are not going to stop their thumb. Professional shots are the difference between a showing and a skip.
4. Respond to offers within 24 hours. Buyers today have choices. If you sit on an offer for three days, they move to the next home on their list.
These are not expensive steps. They are the difference between a 21-day sale and a 60-day sit.
Want to talk through your home's positioning? Reach out at spenserthomas.com/contact
Spenser Thomas | Coldwell Banker | Equal Housing Opportunity