01/29/2021
You earned that testimonial, you sure did. But is it yours to feature wherever and keep forever??? Take a minute and find out what I believe is the best way, legally of course, to get the most out of your clients’ rave reviews. Hint: use permission slips. Also, important disclaimer: This is NOT applicable to influencers in the way that we all think and know influencers.
When you ASK FOR them:
⭐️ Use a release form. It doesn’t have to be long, or fancy.
⭐️ Make sure you remind your clients to keep things TRUTHFUL and NOT MISLEADING, in addition to fabulous.
⭐️ If you plan to use testimonials beyond your Google business page, tell your clients this. For instance, will you feature them on your website? In marketing materials, like IG posts? Paint a realistic and true picture and don’t be shy.
Don’t leave WITHOUT getting:
⭐️ Their permission IN WRITING, INCLUDING their permission to use their name and/or business name.
⭐️ A release of liability,that’s (partially) what it’s all about. CYA and make sure your clients release you of any liability relating to your use of their glowing review.
LASTLY, be sure to SAVE that permission slip in your files. You might need to refer back to it at some point.
If you’re thinking, “Gee Cooper, nothing’s easy with you.” Take a number. 😝
The reason you should care about this is because there are things called rights of publicity and privacy. We, people, have these rights and people and businesses can’t violate them without penalties. Accidental violations of these rights can happen with your use of client testimonials any time.
So. ASK for permission with a release form. RECEIVE written permission and then the review. SAVE that permission slip. SING your clients’ high praises.
Now, go back to doing great things in the world and earning those ⭐️⭐️⭐️⭐️⭐️ reviews.