Jason Edwards - The Rock Foundation - brokered by EXP Real Estate

10/21/2026

Newly built homes now cost less than existing ones in about a third of major markets.

And nationally, the gap is pretty big. A newly built home typically sells for about $35,000 less than an existing one.

Prices can look very different from one area to the next, though. So, what neighborhoods do you have your eye on? Let’s tour a new home and an existing one, and see how they compare.

10/21/2026

Buyers often say they love a house after a showing.

But choosing a home involves different thinking.

Ask yourself:

Does the layout support daily routines
Is the location practical for everyday life
Will this still work a few years from now

Excitement is helpful. Fit is what lasts.

10/21/2026

Fall is a natural time to take a closer look at the parts of your home that will work harder as temperatures change. A quick seasonal review can help you notice small concerns before winter arrives.

Start outside with the gutters, drainage, roofline, and exterior surfaces. Inside, check the heating system, windows, doors, and visible areas around plumbing fixtures for anything that looks different from the last time you checked.

The goal is not to diagnose every issue yourself. It is simply to become familiar with your home and recognize when something may deserve professional attention.

Save this Reel for your fall home maintenance checklist, and send it to a homeowner who could use the reminder.

10/20/2026

Same time of year. 2 very different stories. And mortgage rates are a big reason why.

Last fall, mortgage rates came down and the number of homes for sale barely budged. This fall, rates have climbed above 7%. Some buyers have pulled back, homes are taking longer to sell, and instead of coming off the market, more listings are sticking around.

Since August, the number of homes for sale has grown by about 25,000. So, what does that mean for you?

Buying? You’ve got more homes to choose from and potentially more room to negotiate on price, repairs, or closing costs.
Selling? Buyers have more options, so you’ve got to give them a reason to choose your house. That means getting the price right from day one and making sure your house stands out from the competition.

Want to know what this shift looks like where you live? Drop a comment or send me a DM, and let’s look at the local numbers together.

10/20/2026

Getting a home ready to sell does not automatically mean starting a major renovation. Sometimes the most effective preparation begins with making the property feel clean, maintained, and ready for its next owner.

Walk through each room and look for worn paint, loose hardware, damaged trim, outdated light bulbs, clutter, and other small distractions. Outside, tidy landscaping and a clean entrance can help create a stronger arrival.

Once the basics are addressed, consider whether larger improvements actually make sense for your property and current market. Not every project needs to be completed before a home is listed.

Thinking about selling? Reach out and let’s discuss which areas may deserve your attention before your home reaches the market.

10/19/2026

The Biggest Credit Hurdle for Renters Who Want To Buy

The credit landscape is changing, but action is required on your part. You have to take credit for what you do. And the sooner you get started, the better.

Ready to see where you stand? A quick conversation with a loan officer costs you nothing and could show you you're closer to owning a home than you think.

What's the biggest payment you make every month? If you’re a renter, it's probably your rent.

10/19/2026

As temperatures begin to change, your heating system is about to become one of the hardest-working parts of your home.

Before you start relying on it every day, give it a quick check. Replace filters as recommended, make sure vents and returns are clear, and find out whether routine servicing is due.

If you’re buying a home, don’t forget about the systems working behind the scenes. Ask about the age of the heating equipment, recent maintenance, and any known repairs or replacements.

A little attention now can help you better understand what keeps your home comfortable all season long.

Do you know how old your home’s heating system is? If you’re not sure, this might be your reminder to check.

10/18/2026

A beautiful kitchen may make the first impression, but functionality is what determines how enjoyable the space can be every day. Current renovations continue to place emphasis on making kitchens work better, not simply making them look different.

Consider the amount of usable counter space, cabinet storage, lighting, appliance placement, and how comfortably you can move between the main work areas. A thoughtful layout can make even a modest kitchen feel more efficient.

When touring a home, imagine putting groceries away, preparing dinner, entertaining, and moving through a typical morning. Those everyday moments can reveal more about the design than finishes alone.

What is the one kitchen feature you would have the hardest time giving up?

10/17/2026

Falling leaves may look great around the yard, but they can quickly collect in gutters and around drainage areas. A simple exterior check can help prepare the home for wetter and colder weather ahead.

Look for leaves and debris in gutters, loose sections, and downspouts that may not be directing water far enough away from the home. It is also worth checking areas where water appears to collect after rainfall.

Seasonal maintenance does not always require a major project. Paying attention to smaller exterior details throughout the year can make it easier to identify areas that may need professional attention.

Add gutters and drainage to your fall home checklist, especially if mature trees surround your property. What’s one fall maintenance task still on your list? Let me know in the comments.

10/16/2026

Homes Are Still Selling – Even in a Slower Market

Don't let a headline about slowing home sales convince you no one is buying. Homes are still selling every minute of every day.

If you need or want to move, let's talk about what it'll take to make sure yours is one of them.

If you’ve seen headlines saying home sales are slowing down, you may be wondering: is this really a good time to sell?