04/15/2026
What do Rudy, Blue Chips, and The Social Network have in common?
They all reflect college life on screen, but behind the scenes, colleges and universities are also carefully managed intellectual property (IP) machines.
On IP Goes Pop!®, Michael Snyder and Joseph Gushue break down the business of IP in higher education, focusing on how universities use trademark law, licensing agreements, and copyright law to control their identities.
Listen for a breakdown on how schools protect logos, mascots, color schemes, slogans, and other brand assets across athletics, merchandise, and media.
They also looks at NIL rights and the important line that remains in place: student-athletes can now monetize their personal brands, but universities still control their own trademarks and institutional IP.
If you have ever bought a college t-shirt and cheered for your alma mater in school colors, this is the IP behind it all.
Find IP Goes Pop!® on your favorite podcast app or listen now on our website!
From Animal House to The Social Network, college has always been one of pop culture’s favorite backdrops. While colleges are often depicted in movies and TV as institutions of endless partying, behind the scenes, colleges are also carefully managed intellectual property machines. Colleges and univ...