Negotiate prices or other sales terms. Compare a property with similar properties that have recently sold to determine its competitive market price. Appraise property values. Advise clients on market conditions, prices, mortgages, legal requirements, and related matters. Promote sales of properties through advertisements, open houses, and participation in multiple listing services. Develop content
for sales presentations and other materials. Accompany buyers during visits to and inspections of property, and advise them on the suitability and value of the property they are visiting. Prepare documents such as representation contracts, purchase agreements, closing statements, deeds, and leases. Confer with escrow companies, lenders, home inspectors, and pest control operators to ensure that terms and conditions of the purchase agreement are met before closing dates. Coordinate property closings, overseeing the signing of documents and disbursement of funds. Contact property owners and advertise services to solicit property sales listings. Arrange for title searches to determine whether clients have clear property titles. Deliver promotional presentations to current or prospective customers. Attend conventions, seminars, and staff and association meetings to remain knowledgeable about real estate markets. Advise sellers on how to make homes more appealing to potential buyers. Investigate clients’ financial and credit status to determine eligibility for financing. Develop a network of attorneys, mortgage lenders, and contractors to whom clients may be referred. Inspect condition of premises and arrange for necessary maintenance or notify owners of maintenance needs. Appraise properties to determine loan values. Evaluate mortgage options to help clients obtain financing at the best prevailing rates and terms
Market the Property
When searching for a buyer, the real estate sales agent’s duties include marketing the property. Marketing might involve preparing fliers, creating a virtual tour, installing a for-sale sign, and advertising on the internet and in print. The listing agreement often governs the extent of the advertising. A client may pay more for additional marketing services. The agent’s duty is not necessarily to personally locate a buyer but to reach out to agents who have qualified buyers. Disclose Important Information
The real estate salesperson’s duty is to make a full disclosure to all parties on any matters that might materially affect the transaction. Yet, a real estate agent should never disclose his client’s confidential information, especially if that information might give the other party an advantage during the transaction. For example, a real estate sales agent would need to disclose that his seller’s property has mold but would not disclose (without the client’s permission) that the seller is desperate to sell because of a family emergency or that the seller will take less than the listing price. Negotiate the Best Deal
The duties of the real estate salesperson is to get the best and highest sale price for the client who is a seller, while the duties of the real estate salesperson representing a buyer is to negotiate for the lowest possible price for her client. During the negotiation process, the real estate salesperson advises the client, giving the client all possible information, yet it is not the agent’s duty to make the final decision for the client. It is the agent's duty to follow all lawful instructions of the client. Navigate Through to Closing
The real estate duty is to help navigate the transaction through the entire escrow process to final close. Much of this duty might simply involve supplying information to the client or answering questions about the process. He also follows the timeline of contingencies to make sure that all deadlines are fulfilled and met. If extensions are necessary, he'll file the proper paperwork to keep the transaction flowing.
