06/02/2026
When a brand built on saving the planet ends up in a courtroom fight with an environmental activist, the internet pays attention.
Patagonia has sued Pattie Gonia over trademark concerns, claiming it must protect its brand identity. Pattie Gonia says it’s about something bigger activism, identity, and corporate power.
This case is now sparking a global debate: Can corporations protect their brand without silencing voices they once aligned with?
Read here the full article: https://tinyurl.com/5amh67kc