08/09/2026
How Samsung Lost Its Grip on the Smartphone Market—and What Its Comeback Teaches Us About Strategy
For nearly a decade, Samsung Electronics seemed almost untouchable. Its Galaxy smartphones were everywhere. Samsung competed in virtually every price category, from inexpensive entry-level devices to some of the most advanced flagship phones in the world. At its peak, the company combined massive manufacturing capacity, technological innovation, global distribution, and one of the most recognizable consumer brands on the planet....
For nearly a decade, Samsung Electronics seemed almost untouchable. Its Galaxy smartphones were everywhere. Samsung competed in virtually every price category, from inexpensive entry-level devices …
