05/28/2026
🚨 Alert: New Peak Practice Newsletter Drop
Your biggest revenue problem is not the case mix. It is what happens between the first phone call and the final disbursement check, and most firms have no idea how much money is leaking out in the middle.
In the latest Peak Practice Newsletter, Jason D. Lazarus, J.D., LL.M., MSCC breaks down the recent Trial Lawyer View by Synergy podcast conversation with Marina Bradley, Executive Director at Ostroff Godshall Injury and Accident Lawyers, who runs operations for one of Pennsylvania and New Jersey's most active plaintiff firms and sits on the leadership of the Association of Legal Administrators Independence chapter.
Here is what stands out:
· One call could be a $5 million case." Intake is the most expensive operational leak in a PI firm. Marina staffs heavier than feels comfortable, listens to recordings weekly, and coaches the conversations. Most firms underinvest in the one process where every dollar of marketing spend either converts or evaporates.
· Time on desk is where the hidden revenue lives. Marina's line: cut a couple of months off time on desk and you do 14 months of revenue in 12. Lien resolution sits inside this problem. So do medical records. Firms ignoring this metric leave roughly a quarter of annual revenue uncollected within the year.
· Reactive hiring kills scale. Marina's rule: you do not wait until you need the paralegal to hire the paralegal. You start training six months before. Almost no plaintiff firm runs workforce planning this way, which is why the typical firm is always two steps behind its own caseload.
For personal injury firms building a firm to compete over the next five years, this edition lays out the metrics worth tracking weekly, the intake discipline the best firms use, and the operational moves worth making before your next growth cycle.
👉 Read: https://ow.ly/R0qK50Z5fHx
