09/03/2026
That's our founder, Jason Lazarus, doing laps around the ICU with a cane after being struck by a car. He was so desperate to heal quickly after being in incredible condition at the time he was hit that he recorded his laps around the ICU floor on Strava.
It was recently the 10 year anniversary of becoming a personal injury victim, so Jason wrote about it for Peak this week!
🚨 Alert: New Peak Practice Newsletter Drop 🚨
"On August 2, 2016 at 5:00 a.m., a pickup truck struck me in a bike lane and broke every bone in my face.
I spent nine days in the ICU, woke up with a tracheotomy and my jaw wired shut, and faced two years of recovery. To the driver turning into that shopping plaza for his morning shift, I was not a father of three, a lawyer, or a CEO with a team counting on me. I was simply an obstacle in the road.
Every client who walks into a personal injury firm comes from a moment like that. Someone reduced their entire life to an inconvenience. The real purpose of this work is putting the human being back into the file.
Yet when a firm scales, administrative drag quietly works against that mission.
Your best people end up burning hundreds of hours chasing conditional payment letters, untangling self-funded ERISA plan language, and sitting on hold with Medicare recovery units. That work requires relentless follow up, but it drains the exact hours your firm needs for liability investigation, damages development, and sitting across from a frightened client.
Personal injury firms should protect their judgment for the courtroom and the client. The mechanics of lien resolution and Medicare compliance are problems the market already solved.
This August 2, I went out for another morning ride, still fearful for my safety."
👉 Read the full issue now: https://www.linkedin.com/pulse/ten-years-after-truck-hit-me-what-my-own-injury-case-jason-d--pzm3e/
