04/04/2026
We sold this one using our Apple iPhone Strategy
Not Every Home Is A Fixer Upper...
You may know my specialty is selling fixer uppers and getting the highest price for them with my unique Hybrid Home Sales process but not this one.
When the seller's contacted me they were concerned that the place needed a lot of work. And I guess if you don't see the fixer uppers I see then maybe that's the perception.
The reality is that it was just lived in. It had a few dings and dents that could be addressed but nothing that would send people running or wanting to under cut the price.
So we launched it like Apple launches a new phone.
Apple doesn't just show up at Best Buy with a box of phones and say, "can you put these on a shelf somewhere?"
But that's what a lot of agents do.
*Snap some photos with their phone
*Write a description
*Drop it in the MLS
and TADA!!! Here's the new listing.
Then they wonder why it sits for weeks or months. Even if it's a great property.
Apple starts their launch period a year or longer before they drop the new phone.
-They tease the market
-They release a couple of the features out into the wild a few months later
-Then the big announcement
-Then sale day is here
(This is the super simplified version)
I've turned this into a science but for real estate.
Our launch is very similar to Apple but not over the course of a year, we do it in two or three weeks.
The result...
SOLD IN ONE DAY.
The buyer actually walked into the open house on day one, spent about 30 minutes there and said, "Where do we sign?"
This is significant because...
-The other available condos in the complex had been sitting for months unsold. And some of them were more updated.
SOLD FOR FULL ASKING PRICE.
This is significant because...
-Our price was the highest price of all the available condos by almost 10% and there was no haggling.
It wasn't an unreasonable price. It was the right price, supported by the right launch strategy.
So if whether you have a fixer upper or a lived in home that you need to sell, feel free to reach out.
In the mean time, if you are wondering what updates, upgrades to make and if it's worth it, leave a comment or shoot me a message and I'll send you a current report on cost vs. value on updates.
But fair warning. if you have a fixer upper... don't do a darn thing and I will still show you how to get way more than any lone cash buyer will pay you for the house.
Photos:
-Fantastic Couple to work with. Always friendly and loved being around them.
-Because they were moving out of state, and some states don't receive Californians well, I put this on a T-shirt for them. (They loved it)
-The most adorable little puppy ever was really the boss of the whole show. Stole everyone's attention and heart all the time.