Flagship Press

05/28/2026

Send the world's best dimensional mailer, wait a week, then follow up, and you are back to cold calling. In our latest blog post, learn the golden window for B2B mail follow-up and the simple question that beats asking, "Did you get my package?"

https://www.flagshippress.com/news/articles/with-b2b-direct-mail-follow-up-timing-is-everything/

05/27/2026

In a mailbox full of plain envelopes, texture gets noticed. High gloss, spot varnish, embossing, foil stamping, and soft touch finishes are just a few of the ways to make your mailer stand out. The right finish does more than look good. It keeps your brand in someone's hands a little longer.

05/22/2026

As we head into this Memorial Day weekend, may we take a moment to honor and remember the brave souls who gave everything for our freedom.

05/19/2026

Commencement season is here! It’s time for big milestones, proud families, and cherished memories that will last a lifetime.

We loved seeing Dartmouth College's recent announcement featuring comedian Rachel Dratch, and we loved it even more when we spotted something familiar on screen. Those Dartmouth-branded scarves in the video? They came from Flagship.

It’s a great reminder that the most memorable moments often come down to the thoughtful details; the pieces people wear, hold, photograph, and take home become part of the story.

If you are planning an event, a celebration, a launch, or anything in between, we would love to help you find the print and promo items that will make people take notice. Reach out to the Flagship team today and let us help you create something worth remembering.

05/14/2026

A blurry product shot signals carelessness before a customer reads a word. A staged lifestyle scene erodes trust at first sight. In our latest blog post, we walk through the six types of marketing images and how to match each to the goal it best serves.

https://www.flagshippress.com/news/articles/6-types-of-marketing-images-and-when-to-use-each-one/

05/12/2026

05/08/2026

Your print materials are competing for attention before anyone reads a single word. Print finishing techniques are what make someone pick up a piece and actually engage with it.

· Spot UV coating pulls focus to the details that matter most
· Embossing and debossing add a texture people can actually feel
· Foil stamping gives you a premium look no screen can match
· Soft-touch lamination creates a velvety finish that's impossible to put down
· Die-cutting throws the rulebook out and gives your piece a shape nobody expects

Good design gets you in the room. The right finish makes you unforgettable.

05/05/2026

Color is one of the most powerful forces in marketing, and one of the most misunderstood. Research shows that between 62 and 90 percent of a person's first impression of a product or brand comes down to color alone.

But color is not a universal language. The same shade that signals trust in financial services can feel cold in healthcare. What reads as bold and energetic in one category can feel aggressive in another.

Knowing how your audience perceives color, in their market and their context, is the difference between a piece that connects and one that gets set aside.
In print, color is not decoration. It is communication.

04/29/2026

Effective marketing isn't about choosing between print and digital. It's about showing up consistently across all of them.

Consumers don't separate the two. They just see your brand, everywhere they encounter it. As Lazar Dzamic of Kitcatt Nohr Digitas put it, "People don't think 'offline' and 'online.' They just see a brand in all its touchpoints."

A multi-channel approach isn't a nice to have. It's how marketing actually works.

04/24/2026

Color isn't just decoration, it's a powerful tool that can boost memory, help understanding, and even speed up invoice payments. In our latest blog post, we share five simple ways color can make your marketing materials more effective, going beyond just looking nice.

https://www.flagshippress.com/news/articles/whats-your-comprehensive-color-strategy/