04/26/2026
📄 CATEGORY 5 IS LIVE — PRINT
The 770GOODLAW $7,700 AI Ads Contest
Fifth category opens today. Print is the only category where everything happens in a single static image. No motion. No audio. No time. Your headline, your visual, your message, your branding — all in one frame.
Open from now until Wed Apr 29 at 11:59 PM ET.
⭐ PRIZES
🥇 1st place — $277
🥈 2nd place — $177
🥉 3rd place — $127
4th place — $97
5th place — $77
Total Print pool: $755
Plus $77 Editor's Choice (personally selected by Alex) for the best typography and composition craft.
📄 SPECS — SINGLE IMAGE WITH FOUR PRINT SIZES
You'll submit ONE image showing your concept distilled across four print sizes. Same emotional truth, four scales — like a 15-minute sales pitch all the way down to an elevator pitch.
THE LAYOUT:
The single canvas is divided into four boxes:
• LEFT HALF (50% of canvas): FULL PAGE — your 15-minute pitch, the largest creative space
• TOP RIGHT (25% of canvas): HALF PAGE — your 5-minute pitch
• BOTTOM RIGHT, LEFT HALF (12.5% of canvas): BUSINESS CARD — your elevator pitch
• BOTTOM RIGHT, RIGHT HALF (12.5% of canvas): QUARTER PAGE — your 60-second pitch
We've prepared a blank template showing this exact layout. See the template image in this post (the second graphic in the carousel).
THE FOUR SIZES (all on one canvas):
1. FULL PAGE — Magazine or newspaper feature placement
• Box represents 8.5×11" magazine page proportions
• Your "15-minute sales pitch" — full creative real estate
2. HALF PAGE — Magazine spread or newspaper section
• Box represents 8.5×5.5" landscape proportions
• Your "5-minute pitch" — headline, image, proof, CTA
3. QUARTER PAGE — Local section, classified, smaller magazine slot
• Box represents 4.25×5.5" portrait proportions
• Your "60-second pitch" — visual + tagline + firm + phone
4. BUSINESS CARD — Church bulletin, community bulletin
• Box represents 3.5×2" landscape proportions
• Your "elevator pitch" — logo, tagline, phone
TECHNICAL SPECS:
• Format: PNG or JPG (single file)
• Canvas: minimum 2400×1800 pixels (4:3 landscape)
• Generation: Substantially AI-generated using commercially-licensed tools
• Each box must include: firm name (770GOODLAW), phone (770-GOOD-LAW)
• Full Page and Half Page must include: core claim (More Money Faster) + Clause 6 reference
• Quarter Page and Business Card may abbreviate but firm name + phone are mandatory
• Required English legal disclaimer must appear in at least the Full Page section
💛 THE CREATIVE BRIEF — WHAT WE ACTUALLY SELL
Same brief as our other categories — adapted for static print at multiple scales.
We don't sell legal services. We sell two feelings: the feeling of being HEARD, and the feeling of being FOUGHT FOR. The compensation we recover is the byproduct. Clause 6 is the byproduct. Every ad you make is a byproduct pointing back to the product.
THE CLIENT IS THE HERO. Not us. The FIRM is just the tool — the rock the hero picks up. We are wise, we are sharp, we are battle-ready, but we're still a tool. We serve the hero. We don't replace the hero.
The ENEMY is the insurance company — Goliath. Their playbook: DENY the claim to see if the client gives up. DELAY the process to wear them down financially. DEFEND aggressively with armies of lawyers. Deny, delay, defend. They count on the client being scared, tired, and alone.
That's what "The ROCK you DEFEAT GOLIATH with" means. YOU (the client) DEFEAT Goliath. We are Yoda, not Luke. We are the lightsaber, not the Jedi. The client walks into battle. We make sure they walk out.
🤝 HOW WE SERVE THE HERO (REAL FIRM COMMITMENTS)
1. MEANINGFUL COMMUNICATION EVERY 2 WEEKS — A real update from someone on our team about where the case stands. Every two weeks, without fail.
2. IN-PERSON MEETING EVERY MONTH — Once a month, face to face. Video can substitute, but the monthly connection is non-negotiable.
Goliath counts on isolation to win. We make sure the hero is never isolated.
🌍 NATIVE LANGUAGE WELCOME
Your image AND your caption can be in any language. Vietnamese, Spanish, Korean, Russian, Mandarin, Tagalog — or any other language spoken in the communities our firm serves.
Why this matters: our firm is headquartered in Norcross, Georgia — in Gwinnett County, one of the most diverse counties in the South. Our actual clients speak many languages. A Vietnamese print ad in the right Norcross newspaper reaches Vietnamese accident victims directly. A Spanish business-card ad in a Hispanic Catholic church bulletin reaches Hispanic Gwinnett residents in their own words. That IS our product.
Three guardrails:
1. The firm's English legal disclaimer must remain in English in the Full Page section.
2. Firm name, phone, and Clause 6 may appear in your chosen language, but the English versions must also appear at least once across the four boxes.
3. Add your translation method to your Peacock Your AI disclosure (native speaker, AI translation, human translator, etc.).
🎨 THE BIG-PICTURE-TO-LITTLE-PICTURE CHALLENGE
Print is the only category that tests how your idea SCALES. Same concept, four sizes — like a 15-minute sales pitch distilled all the way down to an elevator pitch.
THINK OF IT THIS WAY:
• FULL PAGE is your 15-minute sales pitch. You have the room to tell the whole story — headline, hero image, supporting copy, the proof point, the disclosure. Magazine placement.
• HALF PAGE is your 5-minute pitch. You've cut to what matters most. Headline, image, the one proof that lands, call-to-action. Newspaper section placement.
• QUARTER PAGE is your 60-second pitch. One visual, one tagline, firm name, phone. Local newspaper, smaller magazine slot.
• BUSINESS CARD is your elevator pitch. Logo, tagline, phone. The whole brand in 7 square inches. This is the size that lives in church bulletins — Vietnamese Catholic parishes, Korean Methodist churches, Hispanic congregations, Black Baptist churches throughout Gwinnett. The smallest format reaches the most personal moment.
A great concept survives at every size. A weak concept falls apart when you have to cut it down.
WHEN YOU MAKE YOUR PRINT SUBMISSION, ASK YOURSELF:
• Does the same emotional truth land at every size, or does it disappear in the smaller boxes?
• At Business Card size, what is the ONE thing you absolutely keep? That's your concept's core.
• Does the typography choice scale? (Some fonts that look great at full page become illegible at business card size.)
• Is the listener-viewer the hero of these ads, or are they watching someone else be the hero?
• Is the enemy clearly the insurance company using deny-delay-defend tactics?
• Does the smallest size still convey the client is never alone during the fight?
The best Print submissions will have one unmistakable concept that scales beautifully — recognizable at full page, still recognizable on a business card.
🏆 EDITOR'S CHOICE BONUS ($77)
Submissions with exceptional typography and composition craft across all four sizes are eligible for the $77 Editor's Choice bonus on top of standard prizes. Alex personally reviews every qualifying submission after the scoring period closes. Selection based on (1) how well the concept scales from largest to smallest, (2) typography choice and ex*****on, (3) composition discipline at each size. One winner per contest.
📝 HOW TO SUBMIT
1. Build your single image using the layout shown in the blank template (second graphic in this post)
2. Upload your completed image as a comment on THIS post (one image, four sizes inside it)
3. Label your comment: [SUBMISSION — Print]
4. Include your Peacock Your AI disclosure:
• AI tools used (and your commercial license tier)
• Team-member status if applicable
• Community Amplifier participation [Yes/No] + which platforms
• Additional Facebook accounts you control (if any)
• Translation method if non-English
⚠️ INCOMPLETE SUBMISSIONS WILL BE DISQUALIFIED
A submission with empty boxes, or only some of the four sizes filled in, is incomplete. All four boxes must contain finished creative work. If you can only do one size well, this category isn't for you — try Cat 6 Short-form Vertical (launching at 1 PM today) or Cat 7 Billboard (launching tomorrow Mon 4/27).
📅 DEADLINE
Wednesday, April 29, 2026 at 11:59 PM ET — same deadline for all 7 categories.
⚡ AMPLIFIER REMINDER
After you submit, cross-post on up to 5 of your own social platforms, tagging and linking back. Self-report Amplifier links to [email protected] by Sun 5/3, 11:59 PM ET.
💬 QUESTIONS?
Alex (our CEO) is answering contest questions publicly on the master launch post — one unified Q&A thread for all contestants.
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Advertising by H.Q. Alex Nguyen, managing attorney. 770GOODLAW, Car Accident Lawyers, LLC. 5495 Jimmy Carter Blvd., Suite B-17, Norcross, GA 30093. 770-GOOD-LAW.
"No fee unless you win or collect" refers only to fees charged by the attorney. Court costs and other additional expenses of legal action usually must be paid by the client. Contingent fees are not permitted in all types of cases.
