Jessica Mackrael, Your Emerald Coast Home Guide

05/12/2026

If you’re thinking about selling your home and you’re being drawn in by a “1% listing” because it sounds like you’ll save money, I just want to share a little perspective from what I’m seeing in today’s market.

There’s a big difference between paying less in commission and actually walking away with more money in your pocket. Right now, I’m seeing a lot of homes listed with discount brokerages sitting on the market longer than expected, going through multiple price drops, or even coming off the market altogether. And when a home sits, it doesn’t just cost time, it can also weaken your position and ultimately impact your final sales price. In fact, in one local snapshot I recently looked at (today, 5/12/26), there were about 75 homes listed under a 1% model, and only around 10 had actually sold, while roughly 20 had already been canceled because they couldn’t get them sold!

The reality is, how a home is priced, marketed, and negotiated matters just as much as the listing itself. Exposure, strategy, and strong negotiation can directly affect how quickly a home sells and how much it sells for. Across the board, experienced full-service agents consistently help sellers achieve stronger results.

At the end of the day, the goal isn’t to “save” a little upfront on commission, it’s to walk away with the most money possible from your home. If you’re thinking about selling and want an honest conversation about what your home could actually sell for in today’s market, I’m always happy to help.

Jessica Mackrael
Top Producing Realtor
850.687.9888

05/11/2026

I don’t post a lot on here, and I just wanted to share a little love around that because it truly doesn’t reflect how busy and grateful I am behind the scenes. I’ve always been more focused on being hands-on with my clients, showing up for them fully, and making sure they feel supported every step of the way rather than being on social media.

I’ve been so incredibly blessed with a business built on referrals, repeat clients, and the most amazing people I get to work with every day. I’m always out and about showing homes, writing offers, negotiating deals, and truly doing what I love most.

So if it ever seems quiet on here, just know it’s because I’m deep in the work I care so much about, not because anything has slowed down. I’m so grateful and truly honored to share that I’ve been recognized as number one in the region for closed deals and ACGI. That kind of accomplishment never happens alone, and I’m beyond thankful for every single client who trusts me, supports me, and allows me to do what I love every day 🤍 Jessica Mackrael

Jessica Mackrael Real Estate

01/29/2026

Feeling incredibly grateful today. Every milestone in my business is truly because of the people around me—my peers, my family, my friends, and the clients who trusted me enough to refer me to the people they love. My business is built almost entirely on referrals, and that means everything to me. It tells me you trust me, and I never take that lightly. I pour the same care, attention, and white-glove service into every single relationship, because each one matters. I’m genuinely humbled by the support, the belief, and the opportunities you’ve given me. Thank you for trusting me with your business and for continuing to believe in me. I’m so grateful to work with people like you. 🤍

Congratulations to our International President’s Circle achiever Jessica Mackrael! This award places you among the top 4% of Coldwell Banker agents and reflects strong production, consistency, and dedication to your business. An outstanding accomplishment - well done! 🏆

01/13/2025

I’m truly honored to be nominated as a Rising Star in real estate, alongside so many other incredible professionals. This recognition means so much to me, and it’s all because of YOU—my amazing clients, friends, and community who continue to trust me as your go-to Realtor 🏡💙

Your support and belief in me inspire everything I do, and I couldn’t be more grateful for the opportunity to help you with such important milestones in your lives.

If you’d like to show your support, you can cast your vote in the link. Every single vote means the world to me. Thank you for making this possible—I’m so lucky to have you all in my corner 🥹🤗

Winners will be announced & presented at our TOAST TO THE TOP AWARDS GALA on JANUARY 30, 2025 RSVP for TOAST TO THE TOP here!

01/07/2025

If we haven’t met yet, I’m Jessica Mackrael, a top-producing real estate professional with a passion for helping clients achieve their goals. With extensive expertise and a love for what I do, I’m here to make buying, selling, or investing as smooth and stress-free as possible. Whether you’re planning your next move or know someone who could use expert guidance, I’d be honored to help. Let’s work together to make your real estate dreams a reality! Reach out anytime—I’m ready when you are!

01/07/2025

I specialize in helping military families and anyone with real estate needs. Whether it’s you or someone you know, I’d love to help 🙂 Feel free to share this! Call me at 850.687.9888—I’m ready to assist!

01/11/2024

Honored to be on the board! THANK YOU for trusting me with your business. The biggest compliment I can ever receive is from your referrals 🥰 Ready to take on 2024!

09/20/2022

This Bluewater Bay home is a MUST SEE 😍 Contact me for further details!

09/01/2022

There’s only 2 Destin floorplans left in Hillwood Estates! This new community has 45 residences. Current mortgage rate is at 3.99% and builder is paying closing cost with other incentives, including $10,000 off the purchase price! Contact me today for further details

09/01/2022

Come join the open house this Saturday, from 11am to 2pm! Hope to see you there 🙂

07/25/2022

THANK YOU friends and fam for trusting me with your real estate needs. I’m ready to help you and yours 🤗🤍🏡