05/15/2026
Sometimes, being chronically online can’t save the Gen-Z from falling prey to online counterfeiters.🌐
Because of the rising costs of goods and the counterfeiters being better at deception, the Gen-Z is said to be the most susceptible to falling for online scams, according to an article by INTA. Read more about it here: https://www.inta.org/perspectives/guest-post/gen-z-and-the-siren-song-of-counterfeit-goods/
Do you agree with the article? Let us know in the comments.
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Understanding why counterfeit goods appeal to younger shoppers is the key to addressing the problem. TikTok is working with INTA’s Unreal Campaign to reach young people through a variety of means, including relatable presentations, virtual platforms, and social media engagement.