Law Office of Jason H. Rosenblum, PLLC

06/08/2026

Your follower count, your handle, your engagement metrics — none of that belongs to you. It lives on infrastructure someone else controls and can disappear without much recourse. What you can own is your content and your brand identity. Here's how to make sure the law recognizes them as yours.

https://jhrlegal.com/you-built-a-brand-on-a-platform-you-dont-own-now-what-attorney-advertising/

06/07/2026

Patents require public disclosure and expire after 20 years. A trade secret has no expiration date, but the moment it's public, the protection is gone. Choosing the right strategy for your competitive advantage is one of the most important IP decisions you'll make.

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🌐 JHRLegal.com

06/06/2026

Taylor Swift has quietly built a trademark portfolio of more than 150 registrations — covering everything from her name and album titles to song lyrics, fan nicknames, and even her cats. It's a masterclass in proactive IP protection, and it's exactly why her legal team can move fast when someone tries to use her brand without permission. Most business owners don't need 150 trademarks, but the underlying strategy is the same.

Taylor Swift holds more than 150 trademark registrations. Here's a list of all of them, from "Swiftie" to "Taylor's Version" to "Taylor Nation."

06/05/2026

A handshake and good intentions are not the same as ownership. Under U.S. copyright law, the person who creates the work owns it, unless a written agreement says otherwise. That applies to developers, designers, contractors, and co-founders. Here's what to put in place before the work starts.

https://jhrlegal.com/the-handshake-deal-that-cost-everything-why-verbal-agreements-dont-protect-your-ip-attorney-advertising/

06/04/2026

Toronto is about to start enforcing FIFA's World Cup trademarks starting June 12 — but neither the city nor FIFA will explain what that enforcement actually looks like. History from past tournaments isn't reassuring: Dutch fans were forced to remove their pants at the 2006 Germany games over non-sponsor brewery branding. When trademark enforcement starts affecting what people wear in the stands, it's worth asking where the line is.

Toronto City Hall won’t say what bylaw enforcement will look like during World Cup, and FIFA won’t explain its role in process. Read more.

06/04/2026

The app is built, the logo is designed, the business is up and running… and then you find out you don't actually own any of it. IP ownership disputes don't usually start as conflicts. They start as collaborations where nobody bothered to put anything in writing. Here's how to avoid it.

https://jhrlegal.com/the-handshake-deal-that-cost-everything-why-verbal-agreements-dont-protect-your-ip-attorney-advertising/

06/04/2026

"Patent Pending" puts competitors on notice, but it doesn't give you enforceable rights yet. Once your patent is granted, you may be able to recover damages going back to the filing date, which is exactly why filing sooner rather than later matters.

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🌐 JHRLegal.com

05/30/2026

Adding "The" to a taken name won't save your trademark application. Neither will swapping a "C" for a "K." If the dominant word is the same, the USPTO sees through it, and so will a court. Here's what the likelihood of confusion standard actually means for your brand.

https://jhrlegal.com/the-spelling-hack-myth-the-trademark-traffic-jam-a-guide-to-likelihood-of-confusion/

05/29/2026

A strong IP portfolio is a business asset that can increase your valuation, attract investors, and even secure financing. If you're building something worth owning, it's worth making sure it's properly protected from the start.

☎️ (888) 666-0062
🌐 JHRLegal.com

05/28/2026

Selling campaign merch with logos that look nearly identical to the Dodgers and Lakers isn't a gray area — it's likely trademark infringement and dilution. Interestingly, the teams may choose to stay quiet anyway, since sending a cease-and-desist to a political candidate comes with its own PR headaches.

Trademark holders may have "pretty strong grounds to enforce," says a legal expert.