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MEIER Real Estate

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MEIER Real Estate

MEIER Capital focuses on multifamily investments, acting as a direct buyer, not a broker.

MEIER has two business lines: The Meier Real Estate Team (Sotheby's) handles NYC sales/rentals of co-ops, condos, and townhouses, plus high-end deals nationwide. MEIER is a team of innovative agents connecting buyers and sellers located in NYC & NJ 🏙

Compass | Prominent Properties Sothebies

09/02/2026

The owner: “I want to price the property at $1,925,000.”
Me: “You need to price the property at $1,800,000.”
She held her number, but still sold at $1,770,000.

There’s several things wrong with pricing high:

1. You miss out on the right buyers. An apartment meant to be priced at $1,800,000, that is priced for $1,925,000 can be excluded from the search criteria of the buyer's best fit to buy the property. Their filters will take out your property from being viewed.

2. You waste the best time to market. An apartment’s best window to sell is the first 2 weeks it’s listed. If it’s priced too high off the start, the most motivated buyers will move on.

3. The longer it sits, the more people ask, “what’s wrong with the property.” An apartment with this stigma experiences further downward pressure on the price.

4. Sellers who “blink first” experience harder negotiations. If you are forced to cut prices multiple times, buyers may read the reduction as distress, and negotiate harder.

5. Lenders require an appraiser to value an apartment. The appraiser can come in lower than the listed price. and force the property to sell for less, or worse, lead to the buyer backing out.

6. Listing a property too high can keep the property on market longer than expected. This unexpected hold period costs the seller property taxes, insurance, maintenance, & time value of money.

7. Zillow’s research found that homes lingering for more than 2 months on the site sold around 5% lower than list. With longer time periods, seeing listings sell for 12% less than listing on average. This property sold 8.05% below listing price.

In the case of this property owner. It took 6 months to sell.

& she sold less than even I believed the market was at.

The impact is further than just a lower price point.

Taking longer to sell also increases carrying cost.

In the case of this owner,

Carrying costs were $3,300 per month.
Or over 6 months.
$19,800 in total carrying costs.

Roughly $12,000 higher than she would need to have paid if the property sold at market average.

& potentially missed out on another $30,000 toward the purchase price of the apartment.

08/27/2026

We sold a unit for $650,000 in the summer of 2024.
Soon after, I received a listing in the same property.
Except, this property didn’t have the same luck…
We first listed the property in the winter of ‘24.
Starting price at $800,000.

The unit had the same bedroom count as the previous unit, but we were selling at a better time in the market cycle.

However, the owner of the unit had renovated the unit.
They’d built a loft in the living room.
Adding sleeping space, but…

Decreasing the height of the ceiling significantly.

Here was the feedback we kept getting:
• “We don’t like that there’s less space in the living room.”
• “We don’t like the low ceiling height below the loft.”
• “We don’t want to crawl up the stairs to the loft.“

Ultimately,

Although the owner had spent good money on the renovation.

Kept dropping the price of the unit from $800,000.
To $775,000.
To $725,000.
& continued dropping it all the way down.
Until we sold for $585,000.
BELOW the price of the original unit I’d sold.

LESSON:

Your home is your home. Do with it what you please.
However,
Although you may prefer a certain renovation style.
Doesn’t mean the market will prefer the style.
Just because you spend money on a unit,
Doesn't mean that will be reflected in a sale price.
CAVEAT:
Some sellers do get lucky. Sometimes there are buyers who love the renovation.
The buyer has no idea that they could get the place for lower.
And the seller wins the lottery.
I have accomplished that.

But if you miss the lucky window… the pendulum swings back in the other direction….

08/25/2026

Classic white-glove living awaits at Mayfair Towers on Central Park West.

This premier cooperative offers an exceptional collection of amenities, including 24-hour doorman and concierge service, on-site valet with tailor, garage with Zipcar access, state-of-the-art fitness center, private children’s playground, bike and luggage storage, and a beautifully landscaped roof deck with sweeping Central Park views.

Ideally located at Central Park West and 72nd Street, Mayfair Towers places residents moments from Central Park, Lincoln Center, Columbus Avenue’s boutiques and dining, and convenient transportation.
Contact us to learn more about Mayfair Towers and other exclusive properties at Meier Real Estate.

08/21/2026

Another successful contract signed at The Kingsley! 🖋️

We are thrilled to announce that we have officially moved 400 East 70th Street, Unit 3501, into contract. This stunning Upper East Side residence, featuring spectacular panoramic views and an elegant wood-burning fireplace, generated significant interest, leading to a successful deal.

A huge thank you to our team and everyone involved in ensuring a smooth negotiation process. We look forward to a successful closing!

📍 The Kingsley | 400 East 70th Street

08/17/2026

We listed a property for $2,000,000. 10 offers came in.
7 days after listing,
We were under contract at $2,500,000.

Here’s why we sold $500k above listing.

1) The property is situated in Greenwich Village.
↳A desirable neighborhood in New York City.
2) The property has outside space (in NYC)
↳Making this a “passion play.”

Because of the nature of the location,
(& the desirability of the unit)
I felt we could take advantage of it.

So, we went all out on the marketing.
• Physical staging.
• Promotional video.
• Aggressive paid ad campaign.

We then combined the aggressive marketing with an aggressive timeline.

7 days.

That’s all we gave potential buyers to submit offers.

7 days to tour.
7 days to offer.

This strategy worked, within 6 days 9 offers had come in between $1,900,000 & $2,300,000.

Then 2 hours before the 5PM deadline on Day 7 a fellow broker called.
He had a buyer.
I told him the situation, & that he had 2 hours to offer.
They got financials together. & offered.
All in under 2 hours.
Coming in at that $2,500,000 offer.
We closed 30-days later.

Knowing your market & how to take advantage of it is essential to getting the best outcome for your real estate.

08/14/2026

Classic prewar living awaits at 212 East 48th Street in Turtle Bay.

This distinguished cooperative offers timeless character and a welcoming, well-maintained environment. Residents enjoy a marble lobby, landscaped roof deck with great views, private garden, central laundry, live-in superintendent, and the convenience of permitted in-unit laundry.

Ideally located near Grand Central, multiple subway lines, and some of Midtown’s finest dining, shopping, and conveniences, 212 East 48th Street offers a quiet residential setting in the heart of Manhattan.
Contact us to learn more about this and other exclusive properties at Meier Real Estate.

08/12/2026

My client was looking at two choices for an apartment.
A $2,000,000 1,200 SF apartment in the older building.
A $2,000,000 900 SF apartment in the nicer building.
The age old question in NYC real estate.
Do you go with the smaller, but nicer apartment.
Or
Do you go with the larger, but older apartment.
Here's what I told him to weigh:

1) The building's financials.
↳Healthy reserves for future repairs.
↳No charge assessment history.

2) Resale liquidity.
• The smaller unit in the strong building may sell quicker.
• The bigger unit in a weaker building has its risks.

3) Older buildings carry older systems.
↳Façade work, elevators, boilers.
↳someone pays for those.

4) A larger space gives you more room to grow.

So how do you actually choose?

If you're staying 3-4 years, weight resale.
If you're staying 10+ and the older building is well-run, the space can be worth it.
Read the building before you read the apartment.

↳Reserves, assessment history, the underlying mortgage.
↳That's the real asset.
↳The apartment is just your seat in it.

Which way would you go?

More space, or a better building?

08/11/2026

Just Closed: Residence at 64 East 86th Street is officially sold.

Located in the heart of the Upper East Side, this bright and spacious two-bedroom cooperative offered beautiful north and south exposures, a gracious foyer, functional living and dining spaces, and six closets providing generous storage throughout.

The well-maintained elevator cooperative features a full-time doorman, live-in superintendent, laundry facilities, bike room, and private basement storage. Ideally situated between Madison and Park Avenues, the residence is just moments from Central Park, Museum Mile, and the 4/5/6 subway at 86th Street.

Congratulations to our clients and everyone involved in bringing this transaction to a successful close.

08/10/2026

The owner: “I want to price the property at $1,925,000.”
Me: “You simply won’t sell the property at that price.”
Here’s why it’s important to price your home well…
↳The first time.

For this seller,

She wanted to price the property at $1,925,000.
I felt it was worth more in the $1,800,000 range.
There’s several things wrong with pricing high:

1. The property can stay too long on the market,
2. Then people question what’s wrong with it.
3. Then people bargain harder with you.
4. & the property stays on the market longer.

In the case of this property owner.
If she held the asset for a year,
It’d cost her $40,000.
Or $3,300/month.

Holding costs are a very real expense to consider when pricing your property, & in this case, after considering my suggestion the seller was willing to take the risk.

We ended up selling for $1,770,000 roughly 6 months later.

08/07/2026

Just Closed: Residence 2B at 212 East 48th Street is officially sold.

Nestled in the heart of Turtle Bay, this beautifully renovated one bedroom cooperative blended timeless prewar charm with modern comfort. Highlights included 9 foot beamed ceilings, a rare wood burning fireplace, a spacious and light filled layout, abundant storage, and a thoughtfully designed windowed kitchen. Built in 1924, the full service cooperative also offers a landscaped roof deck, private garden, and an unbeatable Midtown location just moments from Grand Central.

Congratulations to our clients and everyone involved in bringing this transaction to a successful close.

Address

469 7th Avenue 7th Floor NY
New York, NY
10018

Opening Hours

Monday	9am - 7pm
Tuesday	9am - 7pm
Wednesday	9am - 7pm
Thursday	9am - 7pm
Friday	9am - 7pm
Saturday	9am - 7pm
Sunday	9am - 7pm

Website

http://MeierRealEstate.com/

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