10/17/2026
Congratulations Kathryn Porritt on your incredible book launch.
Sitting around a table in Austin surrounded by true icons, Kathryn asked each of us to introduce ourselves as what we are best in the world at.
The best in the world.
A few years ago I would have struggled to claim that statement. I had not yet given myself permission to say it out loud. Then I started changing the rooms I was spending time in. The mentors and coaches I took on. The people I ate meals with. Who I traveled the world with.
When you surround yourself with people who only operate at best in the world levels, the sentence stops sounding like a brag and becomes a standard you are responsible for holding.
In her book, Kathryn makes the case that positioning only ever works in one direction. You start at the apex, because nobody has ever climbed their way up to premium by working harder at the bottom.
So much of what she teaches is how we already work. When a developer comes to us, we build the brand identity, the story, and the exact buyer profile before a shovel hits the ground. Then at every milestone we create momentum, we create urgency, we create excitement. You set the altitude first, or you spend the rest of the project chasing a discount.
This is what I am best in the world at. Knowing what something is worth before anyone else can see it, and then building the demand that proves it.
The skill that works on our buildings works on anything somebody is trying to build.
Iconic is more than the book of business. It is more than the number. It is bigger than the stage.
It is presence. It is what you are known for before anyone knows you at all. It is the way you carry yourself before you have gotten there.
Iconic is not the moment people start noticing. It is who you were the entire time before they did.
Iconic Influence is out now, pick up your copy on Amazon