09/06/2026
Six hours in, I thought I’d flown across the world for nothing.
I’ve traveled to nearly 60 countries and seeing silverback gorillas had been on my list for a long time. What I didn’t know is that the permit buys the attempt, not the outcome. You pay, you fly, you hike, and some people come back having seen nothing at all.
There is no trail. Your guide cuts one with a machete while you walk behind him, because the family moved overnight and yesterday’s path is already gone. The radio goes quiet. Nobody tells you how much further.
I’ve made that same bet on every project and every opportunity I’ve ever taken on. You commit fully, before anyone can tell you how it ends. You will feel defeated. Sometimes for months. Sometimes for years. And the only thing that has ever worked for me is taking the next step anyway. Into the unknown. With no guarantees or assurances.
Eight business lessons in the swipe. Which one do you need this week? Tell me the number.
Off Market. No. 01. Every place I’ve traveled has taught me something different about how I think.