Get ready for the 2025 #IABNewFronts! The world’s largest digital content marketplace is back on May 5-8 with exciting presentations that showcase the latest innovations from major industry players all across New York City. Join other brand marketers and media buyers at this must-attend event 📆 https://okt.to/pudLs4 #NewFronts #digitalvideo
#IABPlayFronts is only 3 days away!
According to ESA, research surveys have identified that playing video games helps people lift their moods. Curious to hear more about the fast-evolving. #gaming space? You still have a chance to secure your spot! https://okt.to/u2HBMm
🎮 Did you know that the #gaming industry supports 350,000 jobs across the U.S.? On April 1st, join us #IABPlayFronts to learn all about this rapidly growing space, and see how advertisers can reach wide audiences: https://okt.to/CIyekL
NEXT WEEK! 📆 On Tuesday, March 25th, renowned #videogame and #esports entrepreneur, Mike Sepso, and IAB's VP, Experience Center, Zoe Soon, will explore how brands are strategically leveraging influencers and niche content creators to engage their audiences, and share insights on industry initiatives and partnerships aimed at fostering trust, transparency, and more effective brand spending in this dynamic space. Don't miss out: https://okt.to/0qPTcm
Just Released | IAB State Privacy Law Survey Results 2025
The IAB Legal Affairs Council surveyed the digital advertising industry to understand critical issues under the U.S. State privacy laws. Download the full survey to gain deeper insights for navigating the complex privacy compliance landscape 📲 https://okt.to/QqXOnY #PrivacyCompliance #DigitalAds #StatePrivacyLaw
#IABPlayFronts is 2 weeks away! 🚨 For brands seeking to engage the next generation of consumers, understanding how to connect with this highly immersive audience is critical. Gain the insights, tools, and connections necessary to navigate this rapidly evolving space: https://okt.to/mYDdrT
Gaming has rapidly become one of the most influential consumer markets, with players dedicating hours each week to their favorite titles. At the 2025 #IABPlayFronts, the worlds of #gaming and #advertising intersect, and you'll gain the insights, tools, and connections necessary to navigate this fast-evolving space. Join to stay ahead of the curve and position your #brand at the confluence of gaming, technology, and culture: https://okt.to/dkeSTL
2025 U.S. Ad Spend Outlook
Dive into the 2025 U.S. Ad Spend Outlook, as IAB Host Chris Bruderle and Brian Wieser, Principal at Madison and Wall, explore growth drivers, industry innovation, and the impact of ongoing macro/microeconomic shifts.
Advertising for Good
In this episode, IAB Pulse Host Pam Zucker and Smartly CEO Laura Desmond will discuss how "Advertising for Good" impacts society, drives business growth, and enhances the consumer value exchange.
Just Announced: the IAB Annual Leadership Meeting Agenda 📣
“With so much to discuss and leaders from the entire ecosystem gathered to set the agenda for the year ahead, it’s the most critical learning and networking opportunity of the year,” said IAB CEO David Cohen. Join top industry experts as well as director Ron Howard, filmmaker and tech founder Edward Norton, comedian and podcast host Hannah Berner, Tobin Heath and Christen Press, Co-CEOs at RE—INC, at the 2025 #IABALM! Check out the full agenda and reserve your spot: https://okt.to/oW3IRM
Amazon Ads
Experian
Google
Albertsons Media Collective
LiveRamp
Meta
Ogury
TransUnion
HUMAN
Mutinex
PubMatic
Integral Ad Science
NBCUniversal
Optable
Paramount Advertising
Emodo
Mobian
T-Mobile Advertising Solutions
Adweek
Beet.TV
IAB empowers the media and marketing industries to thrive in the digital economy.
