02/28/2024
In 2024, CMOs face budget challenges but can overcome them by speaking the language of finance, emphasizing direct impact on revenue and market share, adopting growth-oriented budget methodologies, and abandoning outdated frameworks like the marketing funnel. By initiating early conversations and using persuasive language, CMOs can secure support for their marketing initiatives.
In the world of marketing, January can be a tough month for Chief Marketing Officers (CMOs). They often find themselves handed a budget that doesn't quite meet their needs, leading to a year filled with compromises and disappointment. Many CMOs make resolutions to avoid this situation in the future,...