Coldwell Banker Realty/Lifetime Estate Liquidations & Transitions

06/05/2026

Trust Is Earned Through Actions

When consumers seek help with important decisions involving healthcare, housing, finances, legal matters, or long-term care, trust matters.

True professionals don't earn trust through advertising alone. They earn it by being transparent, educating clients, presenting all available options, and putting the consumer's interests first.

At NAOSA, we believe older adults and their families deserve professionals who are committed to ethical standards and accountability.

The right professional doesn't just provide a service—they provide confidence and peace of mind.

Because trust isn't claimed. It's earned.

06/03/2026

Choosing a home care company for yourself or a loved one is one of the most important decisions you'll make.

According to the NAOSA Consumer Guide, one of the first things you should verify is whether the agency is licensed, bonded, and insured.

This simple step can help protect your family and provide peace of mind that the company meets important standards of quality, safety, and accountability.

Among a list of other recommendations, it's important that before hiring any home care provider, ask for proof of:
✔ Licensing
✔ Bonding
✔ Insurance

An ethical company should be willing to provide this information without hesitation.

Read the complete NAOSA Consumer Guide on choosing the right home care company:
https://naosa.org/how-to-choose-the-right-home-care-company/

06/01/2026

Fake Medicare Calls Are Still Targeting Seniors

Scammers often pose as Medicare representatives and claim you need a new Medicare card, updated benefits, or verification of your information.

They may ask for:
❌ Your Medicare number
❌ Social Security number
❌ Banking information
❌ Credit card information

Remember:

✅ Medicare generally does not call unexpectedly asking for personal information.
✅ Never provide sensitive information to an unsolicited caller.
✅ Hang up and contact Medicare directly if you are unsure.

A few minutes of caution can prevent thousands of dollars in losses and potential identity theft.

Protect Yourself. Verify Before You Trust.

05/29/2026

Integrity is not a marketing slogan — it’s how professionals treat people when important decisions are being made.

Older adults and families deserve honesty, transparency, patience, and professionals who truly place their needs first.

NAOSA is proud to advocate for stronger ethical standards and help consumers identify professionals they can trust.

05/22/2026

Consumers should never have to choose between professionalism and ethics.

The best professionals educate, explain options clearly, answer questions honestly, and place the consumer’s needs first — especially when working with older adults and families making important decisions.

At NAOSA, we believe trust is earned through transparency, accountability, and advocacy.

05/20/2026

Making informed decisions takes time. A trustworthy professional will never pressure you to act immediately or discourage you from asking questions.

Slow down, review your options, and make decisions with confidence.

05/15/2026

Integrity, honesty, and transparency should never be optional — especially when older adults and families are making important financial, healthcare, housing, and retirement decisions.

NAOSA is committed to promoting ethical professionals and helping consumers avoid scams and misleading business practices.

Visit us at www.naosa.org

05/13/2026

One of the biggest mistakes consumers make is choosing a professional too quickly without asking enough questions.

Before hiring anyone, ask:
✔ How long have you worked with older adults?
✔ Are you held to any ethical standards?
✔ Can you provide reviews or references?
✔ Do you explain all options clearly?

A trustworthy professional should never pressure you into making a fast decision.

At NAOSA, we believe consumers deserve transparency, ethics, and professionals who truly put their needs first.

Check out our consumer guides at https://naosa.org/consumer-guides/

Consumer Guides and Gold Standards of Professional Practice Get access to NAOSA’s exclusive Consumer Guides that cover 12 industries and assist you in making an informed decision before making a purchase. ACCESS CONSUMER GUIDES NOW NAOSA Consumer Guides Navigating today’s marketplace can be chal...

05/11/2026

Scammers are getting more sophisticated — and impersonation scams remain one of the most reported frauds in the country. The FTC says consumers reported billions lost to scammers pretending to be government agencies, businesses, banks, and even family members.

Red flags to watch for:
⚠️ Urgent threats or pressure
⚠️ Requests for gift cards, crypto, or wire transfers
⚠️ Calls, texts, or emails claiming to “protect” your money
⚠️ Anyone asking for personal or financial information unexpectedly

Always slow down, verify independently, and never trust caller ID alone.

Read the FTC alert here: https://consumer.ftc.gov/consumer-alerts/2026/05/new-trends-reports-imposter-scams?utm_source=govdelivery

05/08/2026