Suero Law, PLLC

09/02/2026

Great article on Dolly Parton's business acumen and the importance of controlling and owning your music.
"Two of Parton’s main pillars in business were ownership and flexibility. She always controlled her own publishing, and owned her masters after founding her own label in 1999. From that point on, any deal she did was a one-off, whether for music or TV, giving herself the maximum space to tailor her own image and direction. "

Dolly Parton's business maxims on how she built and ran her empire, from music and movies to theme parks and more, are rounded up in her own words.

08/27/2026

Hey everyone, Suero Law is nominated for "Miami Dade Favorites" with the Miami Herald for Business Law and Intellectual Property Law. I would appreciate a vote. Thank you!
www.votemiamidade.com

Vote once per day from August 17 through September 4.

08/27/2026

Hey everyone, Suero Law is nominated for "Miami Dade Favorites" with the Miami Herald for Business Law and Intellectual Property law. I would appreciate a vote. Thank you!
www.votemiamidade.com

07/26/2026

Ten years ago today, after much prayer & deep reflection, I took a leap of faith and launched my own law firm, Suero Law. I am so proud of this journey, of all of the clients I have seen grow personally & professionally, and of the opportunity to do what I love, on my terms, every day.
I am also thankful to everyone who has been there along the way and for my amazing clients who continue to inspire me. Here's to the next ten years because 🥂💯

07/09/2026

Attorney Evelyn Suero is proud to announce her appointment to the Advisory Committee for HSF, one of the nation’s leading nonprofit organizations.
"As a former HSF scholarship recipient, I know how important it is to have an organization like HSF behind you and investing in your success. They believe in you even when it's difficult to believe in yourself. I am looking forward to giving back, and making an impact in the lives of our current and future college scholars."

About HSF:
Since 1975, HSF has awarded over $756 million in scholarships to more than 65,000 Scholars. HSF empowers students and parents with the knowledge and resources to successfully complete a higher education, while providing support services and scholarships to as many exceptional students, HSF Scholars, and Alumni as possible through programs such as College 101, College Prep Saturday, Youth Leadership Institute, Young Leaders Summit, Scholar Celebration, STEM Summit, National Leadership Conference, Finance Conference, Media & Entertainment Summit, and other support services.

07/04/2026

Proudly keeping the American Dream alive and remembering our ancestors who helped make this all possible. Happy 250th Bithday America!

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04/27/2026

Celebrities like Taylor Swift are recognizing the value in registering trademarks for their Name, Image, Voice, and Likeness to protect against unauthorized AI use.

"Taylor Swift has filed three trademark applications .... two tied to her voice and one to her likeness, following numerous instances of her persona being used in AI-generated content without her consent."

Taylor Swift Files Trademarks For Voice And Likeness After AI Misuse Claims

04/24/2026

Your brand is the most valuable aspect of your business. When you register your trademark you are protecting your investment into your brand and all of the goodwill you have developed in the market. Your brand deserves professional representation.
Suero Law is a Trusted Advisor for hundreds of brand owners, companies, and creatives throughout the US and in many countries around the world. Schedule a consultation today.

04/20/2026

Protect your Name, Image, Likeness (NIL) from AI deepfakes and unauthorized use.
NIL encompasses a person's name, image, voice, signature, and other personal identifiers. If you've developed a recognizable personal brand as an athlete, musician or public figure, you should also protect it.

If your name, image, and likeness (NIL) is valuable, individuals and companies may try to use them without your permission—including with AI deepfakes. Misuse of your NIL can hurt your earnings or reputation.

But if you use your NIL in connection with goods and services, you might have trademarks. And the most powerful way to establish and protect your brand nationwide is to federally register your trademarks. Learn how at uspto.gov/NIL

Authenticity: The Name of the Game.

04/03/2026

If you build an amazing brand, you have to protect it. Suero Law is now a registered trademark- because not only do I represent entrepreneurs, creatives, and business owners, I am one as well. Suero Law®️ is here to help you build and protect an amazing brand too.