The Janet and Sam McLennan Team

The Janet and Sam McLennan Team A continuation of unparalleled success.

04/08/2026

Data. Strategy. Marketing. Media.

And one very important step. 🫡

If you know, you know.

The starter home that used to cost $300k doesn't exist anymore. And for most families, elder care isn't a realistic opti...
04/06/2026

The starter home that used to cost $300k doesn't exist anymore. And for most families, elder care isn't a realistic option either.

So families across the Merrimack Valley are getting creative, and a new Massachusetts law just made it a whole lot easier.

I sat down with Tom Loosigan of Birch Creek Builders to break down exactly how ADUs work, who they make sense for, and what it actually costs to build one. Full conversation in the first comment. 🏡

Whether you're a first-time buyer who keeps getting priced out, or you're trying to figure out the right situation for an aging parent, this one is worth watching. 👇

04/06/2026

ChatGPT almost cost Ryan Serhant a $50M deal. MIT just explained why. 🤖

A buyer asked ChatGPT if they were overpaying for a house. It said yes. The seller asked if they were underselling. It said yes too. MIT just released a study showing AI chatbots are mathematically designed to agree with whoever is talking to them.

This is exactly why agents need to understand AI before they use it, and exactly why the ones using it correctly are winning right now.
I’ve been running weekly AI training sessions for my team and I’m opening it up to any agent, any brokerage, completely free. 🏡

Spots are limited so if you want to learn how to use AI to build a smarter, more efficient real estate business, send me a private message and I’ll reserve your seat.

04/02/2026

Elder care in Massachusetts has gotten so expensive that a lot of families just can't make it work anymore. Nursing homes, assisted living, it's out of reach for a lot of people.

What Tom Loosigan explained in this conversation hit close to home for a lot of the families I work with: if mom or dad has been in their house for 50 years, they've got equity. That equity can fund a small ADU on your property, and instead of a condo or a facility, they're living right next door to you.

That's aging in place. That's keeping family together. And in Massachusetts right now, the new law actually makes this easier than it's ever been. We’re slowly seeing a shift toward multi-generational living.

If you're a homeowner in the Merrimack Valley or North Shore and you've been thinking about this for your family, I'd love to walk you through what's possible. Shoot me a message or call me directly- (774) 262-9178.

🔗 Full conversation in the first comment 👇

04/02/2026

Leaving money on the table early in my career taught me one thing. Systems win. 💡

Pre-launch. Neighbor outreach. Scripts. CRM follow-up. All of it.

This is why we’re still the name people call after 40 years.

Agents- come train with us. 👇
Sellers- this is who you want in your corner.

03/31/2026

Did you know that in Massachusetts, you can add a rentable unit to your existing single family home, and you don't even need to live there to rent it out?

That's exactly what Tom Loosigian of Birch Creek Builders broke down when we sat down to talk about the new ADU law here in Massachusetts.

ADU stands for Accessory Dwelling Unit. Think in-law apartment, but with a lot more flexibility and a lot more financial upside.

Watch the full conversation here 👇

03/13/2026

Pro tip: thoughtful built-ins like this feel custom… without the custom price tag.
Buyers notice the little things.

03/13/2026

Massachusetts buyers just lost one of their biggest offer strategies.

New inspection rules mean the way homes are won this spring will look very different than the past few years.

If you’re planning to make a move in 2025… understanding this now matters.

Want the full breakdown?
Link to full conversation in comments.

Massachusetts just changed one of the biggest offer strategies buyers have relied on for the last 5 years.As we move int...
03/12/2026

Massachusetts just changed one of the biggest offer strategies buyers have relied on for the last 5 years.

As we move into spring, this is going to change how some homes are won, and many buyers and sellers don’t fully understand it yet.

We broke down what changed and how to adjust.

If you’re planning a move this year, this is important to know.

03/11/2026

At one point in Massachusetts, buyers were waiving home inspections just to compete.

Some people literally couldn’t get their offer accepted otherwise.

Do you think this new law will actually make it easier for buyers to compete?

03/10/2026

The showings are the easy part…

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Methuen, MA
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