East Valley Real Producers

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East Valley Real Producers

We curate a platform to connect the top 1% of REALTORS in East Valley Phoenix Arizona through a mont

05/29/2026

June is just around the corner and East Valley Real Producers is getting ready to share a fresh lineup of inspiring stories, standout leaders, and the people making an impact across the community. We’re excited for you to see what’s inside this upcoming issue ☀️

▪ COVER AGENT: Christine Armstrong Anthony – The Service Standard

▪ PARTNER FEATURE: Magnus Title Agency – A-Team Advantage

▪ AGENT LIFE: Kristi Newman – Service & A Side Of Joe | Kristi Newman, Real Estate Professional

▪ AGENT LIFE: Aartie Aiyer – My Business Is My DNA | Property Management Phoenix

05/22/2026

Irma Armendariz Rascon is preparing for a new chapter in her career as she plans to reopen her family’s brokerage as a small, concierge-style business. She focuses on education, data, and market knowledge to guide her clients, with real estate now feeling like a natural part of who she is. Through challenges like COVID, she gained resilience and adaptability, learning to keep moving forward while prioritizing trust and a positive client experience.

Photography by Grafobox Media

05/20/2026

Chelsea rebuilt her team with a more intentional, client-focused approach, creating systems and support that ensure a smoother experience for those she serves. Balancing family life and a disciplined work ethic, she views real estate as a powerful tool for long-term growth and fulfillment, especially when helping clients achieve homeownership and investment success.

Anderson Signature Team - Keller Williams East Valley

Photography by Grafobox Media

05/18/2026

Pej Elahi approaches real estate with a strong passion for helping people achieve their goals, guiding clients through important life transitions with care and professionalism. Known for handling complex transactions with calmness and strong negotiation skills, he remains deeply motivated by his family and the life they are building together.

Photography by Grafobox Media

05/15/2026

NorthStar Title Agency was built with a boutique approach that prioritizes personalized service, strong communication, and a smooth closing experience for every client. Their collaborative, solutions-driven team has helped the company grow rapidly while maintaining a high level of care and responsiveness throughout each transaction.

Photography by Grafobox Media

05/11/2026

AGENT LIFE: Irma Armendariz Rascon – Focus On The Good

Irma Rascon’s journey into real estate may not have been part of her original plan, but looking back, it feels like a path that had quietly been shaping itself all along. Raised in a family deeply rooted in the industry, Irma initially pursued a different direction, earning a business marketing degree and working as a property adjuster, where she developed a compassionate, solutions-focused mindset while helping people through difficult circumstances. After relocating internationally and eventually settling in Phoenix, she finally stepped into real estate in 2002, opening a Phoenix branch of her family’s brokerage and building a career centered on trust, relationships, and exceptional client care. Over the years, her definition of success evolved alongside her family and life experiences, leading her toward a more intentional, concierge-style approach focused on empowering clients through education, market knowledge, and genuine connection. Guided by gratitude, positivity, and resilience, Irma continues to approach both life and business with the belief that even challenging seasons carry lessons and opportunities for growth.

Congratulations, Irma, on building a career and life rooted in kindness, trust, and positivity—your ability to lead with grace while making people feel supported and valued is truly inspiring, and the impact you continue to make on those around you is something to be deeply proud of 🥂💐

Written by Kendra Woodward
Photography by Grafobox Media

05/08/2026

AGENT LIFE: Chelsea Anderson – Taking A Chance, With Intention

Chelsea Anderson’s journey into real estate was never part of a master plan, but through resilience, adaptability, and a willingness to embrace opportunity, she built a career that perfectly reflects her determination and vision. Graduating during the 2009 economic collapse taught her early lessons about stability and growth, leading her to pivot from landscape architecture into real estate after an unexpected opportunity with her uncle’s commercial brokerage. What began as a marketing role evolved into earning her license in 2012 and eventually discovering an even greater passion for residential real estate after joining Keller Williams. Over the years, Chelsea intentionally refined her business, rebuilding her team with a focus on client experience, systems, and long-term impact, ultimately creating the Anderson Signature Team that reflects her values today. Balancing motherhood, business ownership, investment strategy, and community involvement, Chelsea remains driven by helping clients achieve life-changing milestones like homeownership and financial growth through real estate, all while continuing to live by the mindset that success comes from showing up and taking intentional steps forward.

Congratulations, Chelsea, on building a career and life rooted in perseverance, purpose, and growth—your ability to turn every opportunity into something meaningful is truly inspiring, and the impact you’re making for your clients, family, and community is something to be incredibly proud of 🥂💃

Anderson Signature Team - Keller Williams East Valley

Written by Kendra Woodward
Photography by Grafobox Media

05/06/2026

COVER AGENT: Pej Elahi – The Agent For All Seasons

Pej Elahi’s journey into real estate is the result of a lifetime spent recognizing patterns in his passion for service, evolving from early customer service roles in the Bay Area to entrepreneurial ventures with family, and eventually a career in the automotive industry before finding his true calling in real estate in 2019. With a strong work ethic shaped by his upbringing and diverse experiences—from running a dealership and restaurant to working at Porsche—Pej built a people-first approach that emphasizes guidance, connection, and meaningful impact during major life transitions. Joining Redfin gave him a powerful foundation to deliver efficient, high-level service, which is reflected in his impressive production, including 37 transactions and over $21 million in 2025 alone. As he prepares to launch the Redfin Premier Group AZ, Pej remains focused on maintaining high standards while expanding his reach, all while balancing a busy family life that keeps him grounded and motivated. Looking ahead, his vision extends beyond business growth to creating a lasting community impact through client relationships, team development, and charitable initiatives.

Congratulations, Pej, on building a career rooted in hard work, heart, and purpose—your dedication to serving others while creating opportunities for your family and community is truly inspiring, and it’s exciting to see the impact your next chapter will bring 👏🎉

Written by Kendra Woodward
Photography by Grafobox Media

05/04/2026

MOM BOSS: Aliona Afanase

She sees motherhood as her most fulfilling role, and her children motivate her real estate journey. Through her career, she aims to show them that hard work and persistence can create the life they want.

Congratulations on being featured this Mother’s Day—such a beautiful reflection of both motherhood and determination! 💐

Photography by Chasing Destiny Photography

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Website

http://www.realproducersmag.com/

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