01/23/2024
Here's a BIG MONEY lesson every entrepreneur can learn from The Rock when it comes to owning your brand.
Today it was announced that Dwayne Johnson aka "The Rock" has joined the board of TKO Group Holdings (The company that owns UFC and WWE).
Part of this deal gives Johnson the trademark rights to the iconic name "The Rock."
While this name is synonymous with Johnson, the trademark has always been owned by WWE.
This has prevented Johnson from having unrestricted access and use of it to promote his brand and companies to his near 500 MILLION social media followers.
Here's what you can learn as a business owner:
"It doesn't matter" if you have created the catchiest, name, slogan, or logo, if you "just bring it" to the market without legal strategy, your lack of a trademark will "smackdown" your attempt to own your brand.
(Sorry y'all, I had to do the puns lol.)
Your brand might not be yet be at the level of the Rock, but it is just as crucial for you to secure your rights, because it is much easier to trademark something now, than to have to pay HUGE MONEY to get those rights after your company blows up.
Shoutout to Dwayne Johnson, though. Now with complete ownership of the name that is a worldwide brand, he has added another layer to his rock-solid empire.
(Sorry again lol)
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