06/22/2026
Spotlight on one of our NHREIA Vendors, Exactad!
ExactAD is built to help show your ad to the people who care the most about your business services:
Google Ads targets intent. Facebook Ads create intent.
When someone searches Google for "roof repair near me" or "best accounting software," they're actively looking for a solution and often ready to buy. Google Ads puts your business in front of people who already have purchase intent.
Facebook and Instagram work differently. Users aren't searching for products—they're scrolling. Meta Ads use demographics, interests, and behavior to create awareness and generate demand before a customer begins searching.
This is where remarketing becomes so powerful:
Most customers don't buy the first time they see an ad. Remarketing allows businesses to follow up with people who have already visited their website, watched a video, or clicked an ad. For example, a customer might discover a product through a Facebook ad, visit the website, leave without purchasing, then later see Google remarketing ads, Facebook retargeting ads, or even Roku streaming ads reminding them to come back and complete the purchase.
Studies consistently show that repeated exposure increases conversion rates, which is why the most effective advertising strategies combine intent-based platforms like Google with awareness and remarketing channels like Facebook, Instagram, and connected TV.