09/03/2026
Think featured content automatically belongs to your brand? Think again.
When a creator or customer posts a video using your product, they still own the copyright. Simply liking the post, sharing it, or being tagged isn't the same as having the legal right to use that content for commercial purposes or paid ads.
To protect your business: 🔹 Get explicit written consent or licensing before using UGC in marketing. 🔹 Establish clear terms and conditions for photo/video contest submissions. 🔹 Mind publicity and trademark rights when featuring customer faces or names.
Save this post to keep your next marketing campaign safe!