NIL In Motion

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NIL In Motion Trademark Attorney | NIL Consulting for Athletes | Legal Content Writing

đź“Ť Based in NJ | Serving Clients Nationwide
👇 Let’s protect and grow your brand

At NIL In Motion, we help athletes, creators, and entrepreneurs protect, grow, and monetize their personal brands. Whether you're filing a trademark, navigating NIL (Name, Image, and Likeness) opportunities, or building your social media presence, we’re here to move your brand forward with clarity and confidence.

10/17/2026

Does Adidas’ potential new logo look like a backwards Nike Swoosh?

Adidas recently filed trademark applications for a new three-stripe design, but the curved stripes have an interesting resemblance to Nike’s iconic Swoosh.

However, similarities between two logos don’t necessarily constitute trademark infringement. The key question is whether consumers are likely to confuse the two brands.

What do you think? Too similar or different enough?

Nike adidas

10/16/2026

If a pistachio company can sign athletes to NIL deals, what’s stopping your business?

NIL opportunities aren’t just for major sports brands or billion-dollar companies. Businesses in almost any industry can use NIL partnerships to increase brand awareness, reach new audiences, and promote their products or services.

You don’t need to sign the biggest athlete or spend thousands of dollars to make an impact. Sometimes, finding the right athlete who connects with your target audience can be just as valuable.

If a pistachio company can get creative with NIL, why can’t your business?

Wonderful Pistachios

10/15/2026

Why are Patrick Mahomes and Travis Kelce being sued for trademark infringement by a sneaker company?

Their steakhouse, 1587 Prime, is facing a trademark infringement lawsuit from 1587 Sneakers, a company that claims it was using the name first.

But how can a sneaker company sue a restaurant for trademark infringement when they operate in completely different industries?

The answer isn’t as simple as you might think, especially when both businesses sell apparel.

In this video, I break down the lawsuit, the importance of trademark rights, and whether 1587 Sneakers has a strong case.

Do you think consumers would confuse these two brands?

Patrick MahomesTravis Kelce

10/14/2026

Imagine being a young athlete and walking into your favorite local deli to see a sandwich named after you.

That’s what makes NIL so special.

Notre Dame quarterback CJ Carr has partnered with Chipotle to feature his signature bowl on their menu for a limited time.

Every deli, restaurant, bakery, and café in America should be looking at opportunities like this with local high school and college athletes.

These athletes are part of their communities. People grow up watching them play, supporting their teams, and celebrating their accomplishments.

Imagine how much it would mean to an athlete to have a local business recognize them this way.

It’s great exposure for the business, an NIL opportunity for the athlete, and something the entire community can get behind.

Not every NIL deal needs to involve millions of dollars to make a meaningful impact.

University of Notre Dame Notre Dame Football Chipotle Mexican Grill

10/13/2026

Florida running back Jadan Baugh knows how to juke defenders, but he’s also making smart moves to protect his brand off the field!

Baugh recently filed a trademark application for RUN THE BAUGH, his own apparel brand.

Athletes constantly hear about managing their finances and understanding contracts, but owning their intellectual property (IP) is just as important.

If an athlete creates a business selling products or services, they need to understand who owns the name, logo, and other creative assets.

Filing for trademark protection early can help establish rights and prevent others from using confusingly similar marks.

I love seeing Baugh take advantage of his platform to create something of his own beyond football!

Are enough athletes learning about the importance of owning their IP?

Florida Gators Football

10/11/2026

A youth hockey trademark dispute in New Jersey turned into a much bigger controversy than it needed to be.

There are a lot of questions surrounding this situation, especially regarding the contracts parents signed and how the organization chose to enforce its trademark rights.

Protecting your brand is important, but how you go about it matters just as much.

Sometimes a simple conversation can resolve an issue without threatening to punish 10-year-old athletes.

How would you have handled this situation?

10/10/2026

Buc-ee’s and Mickey’s have officially settled their trademark dispute!

The two convenience store chains reached a confidential settlement agreement after Buc-ee’s claimed Mickey’s moose logo was too similar to its famous beaver logo.

Since the agreement is confidential, we don’t know the exact terms.

However, settlements like this often outline specific rules both businesses must follow, including how they can use their logos and branding moving forward. There may also be consequences if either party violates the agreement.

This is pretty common in trademark disputes.

The goal is to establish clear boundaries between the brands and reduce the likelihood of consumers confusing the two businesses or believing they are connected.

A settlement also allows both sides to resolve the dispute without continuing an expensive legal battle.

Do you think Buc-ee’s was right to challenge Mickey’s logo?

Buc-ee's

10/09/2026

New Jersey is looking to make a major change to high school sports! 🏀

A proposed bill would limit students who repeat 6th, 7th, or 8th grade for an athletic advantage to just THREE years of high school sports eligibility instead of four.

I’m not a big fan of this proposal.

I understand wanting to prevent families from holding their kids back strictly for an athletic advantage, but there are plenty of other reasons why repeating a grade can benefit a student.

Academics, maturity, and personal development should all be considered.

A decision that may be best for a student’s development shouldn’t end up hurting their athletic opportunities.

What do you think about this proposed bill? Comment below!

10/08/2026

Cooper Flagg and New Balance just unveiled his new personal logo, but the smartest part might be who owns it.

In many athlete endorsement deals, the company controls the trademarks associated with the athlete’s signature branding.

However, Cooper Flagg’s trademark applications list his own company, C.Flagg Enterprise, Inc., as the owner instead of New Balance.

This is a very smart business decision.

If Flagg ever leaves New Balance for another company, he could potentially bring his logo with him rather than having to start over with a completely new design.

As athletes continue building their personal brands, owning their intellectual property can become just as valuable as the endorsement deals themselves.

What do you think of Cooper Flagg’s new logo?

New Balance

10/06/2026

NIL changes fast, and parents do not need to become experts to help their athlete.

The biggest thing is knowing where to look for the right information.

Staying informed can help protect your athlete’s eligibility and make NIL opportunities much easier to navigate.

If you are a parent trying to better understand NIL, DM me “NIL” and I’ll send you my free NIL guide.

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Lincoln Park, NJ
07035

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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+19732942470

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