06/07/2022
When I ask many small business owners why they haven't trademarked their business name and brands, I always get the answer, " I have an LLC. Isn't that the same thing?" NO. They are not the same. An LLC does not protect your brand from infringers of your business and brand. Not having a trademark for your business is setting yourself up for future litigation! Imagine you one day receive a cease and desist letter for using the name of your business that someone else now has a registered trademark. This can be financially devastating to your business because if you decide to fight, trademark litigation costs are upwards of $100,000! If you decide to change your name, you will then have to pay to have everything changed and lose that brand recognition with your consumers.
If you want to discuss this further, I have room in my schedule for a free 15-min. consultation. lynxshort.com/consulta...