09/01/2026
This is a pretty big change for our market.
Until now, NWMLS didn’t have a “Coming Soon” status. In fact, once a property was being publicly marketed, there were strict rules around getting it into the MLS. There wasn’t a 2–3 week window to tease a listing, build awareness and prepare buyers for what was coming.
That’s about to change.
Starting September 4, NWMLS is introducing First Look—and for the first time, sellers will have an official way to publicly market a home for up to 21 days before it goes Active.
There are some important nuances to how it works.
Save this one. We have a feeling First Look is going to launch a big change.
Regina and Madison
RM Home Specialists Licensed Managing Brokers | Realtors® Windermere West Campus
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